E56: Having a Marketing Strategy with Jessica Shirra

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Jess Shira is a fractional CMO who helps businesses with their marketing strategies. She shares her background and journey to becoming a fractional CMO, as well as her passion for supporting and connecting with others in the industry. Jess also discusses the importance of having a marketing strategy, being flexible in a rapidly changing digital landscape, and the value of community and networking. She offers insights into when it makes sense for a company to hire a fractional CMO and provides tips for individuals looking to grow their businesses through social media.
00:00
Introduction and Apologies

01:14
Jess's Background and Journey

10:04
Navigating the Rapidly Changing Digital Landscape

13:43
The Importance of Budget and Community

21:18
When to Hire a Fractional CMO

25:12
Offering Tips and Advice on Marketing

26:38
Tips for Growing Your Business Through Social Media

28:11
Closing Remarks and Contact Information

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