106: Law Firm Profitability and Business Development - Bruce MacEwen

Legal Marketing Launch with Bentley Tolk

A lawyer and consultant to law firms on strategic and economic issues, Bruce has become a recognized leader in the industry. He founded Adam Smith, Esq. in 2003, and has published nearly 1,500 articles on the firm’s website probing such topics as globalization, leadership, finance, mergers and acquisitions, and partnership structures. He is a sought-after speaker and frequently appears at law firm retreats and legal industry conferences in the United States and around the world.

Bruce has written for or been quoted in: Fortune; The Wall Street Journal; The New York Times; The Washington Post: Bloomberg News/Radio/TV; Business 2.0; The International Herald Tribune; The National Law Journal; The ABA Journal; The Lawyer,and in numerous other media.

Before founding Adam Smith, Esq., Bruce:

• Practiced securities and corporate law with Breed, Abbott & Morgan and with Shea & Gould in New York; and
• Was an inhouse securities lawyer with Morgan Stanley/Dean Witter on Wall Street for nearly ten years.

Bruce was educated at Princeton University (BA magna cum laude in economics) and at Stanford Law School (JD). He also completed the MBA coursework at NYU’s Stern School of Business (evening program) while at Morgan Stanley.

A native Manhattanite, he lives on New York’s Upper West Side with his wife and their dog.