EP233: Mark Plitzuweit on Leading with Purpose, Building High-Retention Teams, and Inspiring Success

Leadership Conversations with Jonno White Podcast

In this episode of The Leadership Conversations Podcast, Jonno White sits down with Mark Plitzuweit, President CEO of Edkey, Inc., a diverse charter school network serving over 11,000 students. Mark shares powerful insights on what it takes to lead in education, discussing his journey from teacher to CEO and the core principles that have guided him through the complexities of organizational growth.

Mark opens up about his journey, which began on the athletic fields of high school and college, where he first discovered the power of teamwork and leadership. These early experiences in sports taught him the value of guiding others, a theme he carried forward into his career in education. He shares how, from his early days in the classroom to now leading Edkey, his approach has always centered on helping others uncover their strengths, creating an environment where each team member can thrive.

One of the central themes in this episode is Mark’s commitment to developing a high-retention, purpose-driven culture. When Mark joined Edkey in 2016, he was faced with financial instability and high turnover. Through a people-first approach, he turned these challenges into successes, achieving a 97% retention rate—a rarity in the education field. Mark describes how he built trust within his team by focusing on kindness, transparency, integrity, and open communication. By putting his core values into practice, Mark has created a culture where employees feel valued, empowered, and connected to Edkey’s mission.

Mark emphasizes the importance of trust in leadership, sharing his belief that leaders must release control and allow team members to grow through both success and failure. By giving school principals at Edkey the autonomy to make decisions and learn from their own experiences, Mark has fostered an environment where leadership isn’t about micromanaging but about supporting others to reach their full potential. His philosophy of “trust, yet verify” provides a balanced approach that encourages independence within a framework of accountability.

Another highlight of the conversation is Mark’s unique hiring strategy, which focuses on finding the right people for Edkey’s culture before matching them to specific roles. He explains why Edkey invests heavily in professional development, seeing it as an essential component of retaining passionate and motivated employees. By hiring for culture fit and offering robust training, Mark has built a team dedicated to serving the unique needs of each Edkey school community.

Mark also shares his thoughts on navigating change, especially in the rapidly evolving education landscape. He discusses how the COVID-19 pandemic highlighted the need for schools to innovate and adapt, emphasizing that education must evolve to meet new challenges and expectations. Through his forward-thinking approach, Mark has positioned Edkey as a leader in flexible, community-centered education models that address each school’s unique needs.

This episode is a must-listen for anyone interested in transformative leadership, team-building, and making a lasting impact in education. Mark’s story and insights offer valuable lessons on creating a resilient, mission-driven organization that thrives on trust, empowerment, and purposeful leadership.