Becoming Compelling Skilled Sailors – a conversation with Carolyn Youdell, Group eCommerce & Customer Engagement Director, Group Marketing Specsavers

Leaders in Conversation with Anni Townend

About This Episode

In this episode I am delighted to be in conversation with Carolyn Youdell, Group eCommerce & Customer Engagement Director, Group Marketing Specsavers.

I have known Carolyn for many years and am a huge fan, she is a regular speaker on the Marketing Leaders Programme, and herself a huge fan of developing marketing leadership.

Together we delve into:

• Embracing challenge
• Becoming compelling
• Driving simplicity…

Carolyn’s Three Key Encouragements to Leaders

1. Be a Skilled Sailor - Change your mindset about problems – see them as unique and amazing opportunities to make you better than you were yesterday.
2. Be Compelling - What will make people follow you? Jeff Bezos famously said ‘Your brand is what people say about you when no one is listening’ - Do you know what that is for YOU? For your brand of leadership?
3. Simplify - don’t buy into the complexity. My Chief Marketing Officer talks about focusing on the OUTCOME and the simpler you make this for your team the better. Do the work to make it simple, NOT complex.

To contact Carolyn:

LinkedIn – Carolyn Youdell (she is the only one!)
Email: [e-mail]

About Carolyn:

At work. I am a Marketer. I've spent over 20 years working agency and brand side.
With and on world-famous brands.
Across all Marketing, Communications & Digital disciplines.
As Group Marketing Director for Specsavers I am working collaboratively across regions and teams to drive the synergies and value that can be derived from centrally led activity. I am passionate about well-run teams, well-rounded teams.

At Life: I am a Mum. Partner. Sister. Daughter. Friend. Dog lover. Pilates poser. 5Ker. Book reader. Stuff Hoarder. Traveller. Chef. Wine drinker. Shoe fancier.
To listen to other Leaders in Conversation with me Anni Townend go to my website, www.annitownend.com.

A big thank you to my support team at the Conscious Marketing Group for helping me with all the marketing of the podcast, to Coco O’Brien for the wonderful intro and outro music, for the lovely design, and for the excellent editing and sound production.

To contact me Anni Townend do email me on [e-mail] visit my website www.annitownend.com, subscribe to my newsletter and follow me on LinkedIn. I look forward to connecting with you, thank you for listening.