After realizing his dreams of playing in the NHL might not happen, Troy Vollhoffer went from scrapping with the captain of the Boston Bruins to fighting to get his production company off the ground. After decades of putting on the largest country music festivals in the world, Troy Vollhoffer has no signs of slowing down. It’s a special episode of On The Bus, as Country Thunder CEO Troy Vollhoffer hands the wheel over to his good friend Nick Meinema. Growing up in an entertainment household is how Troy got bit by the showbiz bug. Troy reveals to Nick how he went from poolside milkshakes with Redd Foxx to growing up and overseeing the longest-running country music festival in North America. Nick has Troy share some of his favorite Country Thunder moments and reflect on how special it is to work with megastars like Reba McEntire, George Strait, and Taylor Swift.…
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محتوای ارائه شده توسط Jon Matzner and Peter Lohmann, Jon Matzner, and Peter Lohmann. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Jon Matzner and Peter Lohmann, Jon Matzner, and Peter Lohmann یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
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Why Your Best Hire Might Know Nothing About Your Industry | Lazy Leverage #48
Manage episode 467710978 series 3611694
محتوای ارائه شده توسط Jon Matzner and Peter Lohmann, Jon Matzner, and Peter Lohmann. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Jon Matzner and Peter Lohmann, Jon Matzner, and Peter Lohmann یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Ever hired someone with 'perfect experience' only to watch them fail? Justin Brown, Director of Operations at Zen Windows, shares how they transformed their hiring process by focusing on three key attributes instead of industry experience. Learn how they turned a guy with zero window knowledge into their Installation Manager superstar in just 7 days, and why their global talent strategy is crushing traditional hiring methods.
Timestamps
(00:26) Introduction to Justin Brown and Zen Windows
(01:39) The "Smart, Hungry, Coachable" Hiring Philosophy
(06:36) Fast Hiring vs. Slow Hiring Debate
(11:06) Success Stories with Global Talent
(16:01) Building Elite Teams Through Training
(19:31) Future of Learning and Development at Sagan
(27:36) Wrap-up and Final Thoughts
Stay connected for more insights and strategies by following:
Jon: @MatznerJon on X and at lazyleverage.beehiiv.com
Peter: @pslohmann on X and at peterlohmann.com
72 قسمت
اشتراک گذاریManage episode 467710978 series 3611694
محتوای ارائه شده توسط Jon Matzner and Peter Lohmann, Jon Matzner, and Peter Lohmann. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Jon Matzner and Peter Lohmann, Jon Matzner, and Peter Lohmann یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Ever hired someone with 'perfect experience' only to watch them fail? Justin Brown, Director of Operations at Zen Windows, shares how they transformed their hiring process by focusing on three key attributes instead of industry experience. Learn how they turned a guy with zero window knowledge into their Installation Manager superstar in just 7 days, and why their global talent strategy is crushing traditional hiring methods.
Timestamps
(00:26) Introduction to Justin Brown and Zen Windows
(01:39) The "Smart, Hungry, Coachable" Hiring Philosophy
(06:36) Fast Hiring vs. Slow Hiring Debate
(11:06) Success Stories with Global Talent
(16:01) Building Elite Teams Through Training
(19:31) Future of Learning and Development at Sagan
(27:36) Wrap-up and Final Thoughts
Stay connected for more insights and strategies by following:
Jon: @MatznerJon on X and at lazyleverage.beehiiv.com
Peter: @pslohmann on X and at peterlohmann.com
72 قسمت
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1 Why Your Team's AI Tools Are Still Just Fancy Shovels (And How to Force the Bulldozer) | Lazy Leverage #71 1:00:19
1:00:19 
پخش در آینده 
پخش در آینده 
لیست ها 
پسندیدن 
دوست داشته شد1:00:19
پخش در آینده پخش در آینده لیست ها پسندیدن دوست داشته شدIn this episode, Peter sits down with Jon Matzner to discuss the integration of artificial intelligence in small business operations. They begin by exploring the host’s day-to-day challenges and how to stay on top of AI implementation within his own company. Jon shares how Sagan uses AI to streamline processes and emphasizes the importance of founders being actively involved in meaningful AI adoption. They also discuss how to differentiate between tactical and strategic uses of AI to create real value. The conversation dives into the need for a strategic vision to guide AI projects and how to build trust and consistency within the team. They offer practical advice on identifying opportunities for AI implementation by looking at company outputs and SLAs. Finally, the episode covers continuous process improvement, experimenting with new technologies, and rebuilding trust with teams. Listeners will gain key insights into leadership, AI strategies, and transforming workflows in small businesses. Key Topics: (00:46) AI at Work: Transforming Small Business (01:35) When AI Gets You Tangled in Ops-I don’t even know who does what in my company (06:31) AI Beyond the Buzz: Assistance vs Strategy (16:07) If you have AI, what is your manager’s job? (21:31) AI: Still an Art, Not a Science (26:25) Lean Lessons: Fix What Matters (31:40) We should get a factory, Jon! (or not?) (35:18) Strategic Choices and Competitive Advantages (42:48) Leading with Trust and Consistency, not with AI (58:20) The baby formula (better with twins) - final thoughts Stay connected for more insights and strategies by following: Jon: @MatznerJon on X and at lazyleverage.beehiiv.com Peter: @pslohmann on X and at peterlohmann.com…
1 From Wall Street to Water Heaters: The Counterintuitive Playbook for 4x Growth in 3 Years | Lazy Leverage #71 51:48
Jon sits down with Aizik Zimerman, who bought J. Blanton Plumbing three years ago at $6 million in revenue and has since grown it to a $25 million run rate—without acquiring a single company. His secret? He doesn't think he runs a plumbing company at all. "We're a consumer sales and marketing business," Aizik says. "We just happen to install plumbing." This mindset shift explains why he has two full-stack developers, a fleet of overseas recruiters, and runs 10 marketing events per week across Chicago. Jon talks to Aizik about his unconventional approach to the skilled labor shortage. While competitors struggle to find plumbers, he's built a 40-person global team handling everything from inbound calls to permit pulling. This allows him to pay his field technicians $4-6 above market rates without raising prices, creating what Jon calls "labor specialization at $10 million instead of $200 million." They dive deep into the power of obsession. Aizik admits he listens to home services podcasts for fun and treats business like a game where you need to master both consumer branding and blue-collar labor management. As Jon notes, channeling Naval: "It's hard to be the best plumber in the world, but straightforward to be the best plumber-marketer combination." They also break down bet sizing, multichannel marketing density, and why organic growth beats acquisitions when you're printing money. Aizik's approach is to find what works, then do 10x more of it. Key Topics: (05:40) From 20 to 130 Employees: The Growth Story (13:51) Solving the Skilled Labor Crisis with Global Talent (18:56) Single-Task Global Employees and ROI (22:37) Labor Specialization: The $10M Company Secret (25:27) Revenue Stair-Steps: $6M to $25M Journey (32:21) Multichannel Marketing and Geographic Domination (35:17) The Naval Principle: Being the Best Combination (44:21) Bet Sizing and Risk Management Stay connected for more insights and strategies by following: Jon: @MatznerJon on X and at lazyleverage.beehiiv.com Peter: @pslohmann on X and at peterlohmann.com…
1 Why Cold Calling Property Owners is Like Asking if Their Pipes are Leaking | Lazy Leverage #70 41:23
Why do some businesses thrive on cold outreach and educational content while others find these tactics completely ineffective? Peter draws on his own recent experience where, despite running monthly webinars all year with heavy promotion across multiple channels, his property management company barely attracts 20 live attendees (half being employees). Meanwhile, a hastily organized webinar for his other audience of property management business owners pulled 250 attendees with minimal effort. "You can't cold call somebody and say, 'Hey, do you have any leaky pipes?'" Jon quips, making the point that property management marketing differs from other industries. When someone needs a plumber, they need one NOW. When someone needs a property manager, they either desperately need one or they don't. There's no middle ground you can market your way into. Next, Jon and Peter talk marketing economics. With a $45,000 lifetime value but a one-year payback period where they lose money, Peter's property management business faces unique challenges. Jon proposes radical solutions: downselling to free management forever (monetizing through maintenance fees) or creating intro offers that recover customer acquisition costs immediately. They explore the difference between home services (search-driven, time-sensitive, skilled labor constrained) and home improvement (demand creation, higher ticket, schedulable). Property management sits awkwardly between these models, explaining why consolidators prefer acquiring 150-door portfolios over organic growth. Finally, Jon pushes Peter toward more aggressive marketing tactics: exploding offers, upsell sequences, and the Hormozi principle that "sales create sales." While Peter worries about cheapening his brand, Jon argues he's nowhere near that danger zone. Understanding your industry's fundamental dynamics matters more than copying tactics from other sectors. The real work of leadership is setting and showing the standard, whether that's in marketing strategy or morning standups. Key Topics: (04:34) Why Companies Acquire vs Grow Organically (17:23) The 3% Buyer's Pyramid Problem (25:05) Free Management Forever Downselling Strategy (32:05) The Power of Enriched Data Collection (36:50) Hormozi's "Sales Create Sales" Philosophy (42:55) Setting Standards as Leadership Stay connected for more insights and strategies by following: Jon: @MatznerJon on X and at lazyleverage.beehiiv.com Peter: @pslohmann on X and at peterlohmann.com…
1 Why Your 100-Person Newsletter Beats a 100,000-Person Audience (And Commands 10x the Price) | Lazy Leverage #69 49:23
Jon and Peter crack open one of the most perplexing puzzles in modern B2B marketing: why Peter's tiny 15,000-subscriber newsletter drives a significant fraction of what Daring Fireball makes with 2.5 million monthly visitors. And why Shaan Puri, with his top-10 business podcast, converted exactly 6 customers from 550 referrals to Somewhere. The conversation starts with their origin stories - Jon's 2009 CrossFit philosophy blog that got him flown places at 24, Peter's Twitter journey that Moses Kagan pushed him into -but quickly evolves into something more profound. They're seeing a fundamental shift in how skeptical business owners make purchasing decisions. The old playbook of interrupt marketing, Facebook ads, and growth hacking for maximum eyeballs is dying. Replacing it are high-trust vertical communities where people actually pay to participate. In fact, Jon says that he’d rather own a vertical community than a vertical SaaS right now. In an era of AI-generated content slop, business owners will increasingly retreat to closed communities for their most important decisions. Jon and Peter dissect why generic business influencers fail while niche operators thrive. The secret sauce isn't just authenticity - it's having skin in the game and being willing to piss people off. As Jon puts it, channeling Chappelle: "You don't always have to be funny, but you always have to be interesting." Key Topics: (08:15) The B2B Marketing Crisis: Why Vendors Can't Reach Customers (11:00) Shaan Puri's 1% Conversion Rate Problem (19:29) Jab, Jab, Jab, Right Hook (22:58) Why Vertical Communities Beat Vertical SaaS (27:57) The Peter Playbook vs. The Media Playbook (32:21) Authenticity and Showing Up Online (35:47) The Michelin Guide Strategy for Customer Acquisition (41:00) Having Skin in the Game: Why Business Influencers Fail (45:46) Final Thoughts: Automatic Blinds and AI Customer Databases Stay connected for more insights and strategies by following: Jon: @MatznerJon on X and at lazyleverage.beehiiv.com Peter: @pslohmann on X and at peterlohmann.com…
Jon and Peter dive into one of those ideas that sounds crazy at first but might actually be brilliant: buying luxury vacation properties as a business expense that doubles as a killer member benefit. Jon's been noodling on this concept for months, and it's finally survived his brutal idea-filtering process (which involves annoying everyone from his CFO to random Twitter buddies until the bad ideas die off). Here's the pitch: Sagan would purchase several properties—think ski chalets, beach houses, maybe something in Mexico—and offer them to members at 50-75% below Airbnb rates. The kicker? Thanks to bonus depreciation and some creative tax structuring, the whole thing could essentially pay for itself while adding a premium benefit that helps with member retention. Peter initially pushes back hard on the operational nightmare this could become. Nobody wants to field calls about broken ice makers or dirty towels. But as they hash it out, the vision gets clearer: professional property management with multiple layers between Jon and any actual guest issues, properties strategically located for both vacations and corporate retreats, and a focus on serving their high-trust member base rather than random Airbnb guests. Successful entrepreneurs develop strategy not through formal PowerPoints and weighted decision matrices, but through relentless debate, pattern recognition, and asking "will this actually f***ing work?" over and over until the answer becomes clear. Key Topics: (01:49) The Art of Business Ideation: Volume Shooting vs. Analysis Paralysis (11:56) Introducing the Vacation Property Concept for Sagan Members (15:29) Bonus Depreciation and Tax Strategy Explained (21:29) Solving the Property Management Problem Before It Starts (27:51) Facilitating Global Team Meetups at Member Properties (31:11) Location Strategy: East Coast, West Coast, International (34:06) Building the Management Structure and Avoiding Operational Headaches Stay connected for more insights and strategies by following: Jon: @MatznerJon on X and at lazyleverage.beehiiv.com Peter: @pslohmann on X and at peterlohmann.com…
1 The StoryBrand Framework: Why Your Marketing Message Is Confusing Everyone | Lazy Leverage #67 1:03:02
1:03:02 پخش در آینده پخش در آینده لیست ها پسندیدن دوست داشته شد1:03:02
پخش در آینده پخش در آینده لیست ها پسندیدن دوست داشته شدJon sits down with Wes Gay, a StoryBrand certified consultant who's been living and breathing the framework for almost a decade. He’s here to break down why most business messaging falls flat (and how to fix it). The conversation dives deep into the seven-part StoryBrand framework, which treats your customer as the hero of their own story while positioning your business as the guide. Wes walks through each step: hero (your customer), problem (what they're struggling with), guide (you, with empathy and authority), plan (clear steps to success), call to action (what they should do next), and success or failure (the stakes). What makes this framework so powerful is its simplicity. Instead of talking about how great your company is or listing features, you focus on solving specific problems for specific people. Wes shares real examples, from CarMax's three-step car selling process to how changing one button from "Schedule a Demo" to "Talk to an Expert" increased leads by 40%. The second half gets tactical about finding your ideal customer. Wes reveals his favorite exercise: asking business owners to identify their favorite customers from the last two years - the ones who paid full price, said yes fastest, and became repeat buyers. Usually, one type emerges as 85% of the business. They wrap up discussing how StoryBrand thinking can help refine Sagan's messaging, moving beyond "we provide global talent" to something more specific about helping growing companies hire affordably. People don't buy what's best, they buy what they understand best. Key Topics: (01:36) The 7-Part StoryBrand Framework (21:58) Why Sagan's Messaging Could Be Clearer (And How to Fix It) (32:22) The Exercise That Reveals Your Real Target Customer (46:20) How One Button Change Increased Leads by 40% (47:08) Ideas for Using AI to Mine Customer Testimonials for Better Messaging Stay connected for more insights and strategies by following: Jon: @MatznerJon on X and at lazyleverage.beehiiv.com Peter: @pslohmann on X and at peterlohmann.com…
1 Why Your AI and Automation Projects Keep Failing (And How to Actually Make Them Work) | Lazy Leverage #66 43:21
Jon sits down with Brian Wilson, a retired Marine Corps Major who now heads Sagan's Knowledge and Automation group, to break down why most business owners are terrible at implementing AI and automation (and it's not for the reasons you might think). Right off the bat, Brian gives us a reality check: most people creating content about AI and automation have never actually turned wrenches in a real business. They're content experts, not practitioners. He shares stories from live training sessions where it takes 23 minutes just to get someone to admit what their actual problem is, because everyone's been conditioned to think they need complex tech solutions instead of addressing the real issues. They dive deep into the "duct tape and zip ties first" philosophy: why you should always try the simplest possible solution before building anything fancy. Brian tells the story of talking a nonprofit out of a $20,000 custom CRM when a $1,600/year data entry person could handle everything with a spreadsheet. The second half gets into the psychology of why business owners get seduced by shiny new tools instead of mastering the fundamentals. Using Marine Corps doctrine and CrossFit analogies, Jon and Brian explain why the most successful people use the simplest tools with virtuoso-level execution. They wrap up by introducing Sagan's new "skill sprints", 30-day challenges designed to build real automation habits through daily practice with a cohort, starting with company wikis in August. Key Topics: (03:08) Why Most AI Content Creators Have Never Actually Solved Real Problems (11:18) When SaaS Solutions Actually Make Your Problems Worse (16:08) The "Duct Tape and Zip ties First" Philosophy of Automation (24:36) Why Action Produces Information (And Planning Doesn't) (34:27) The Power of 30-Day Skill Sprints for Building Automation Habits Stay connected for more insights and strategies by following: Jon: @MatznerJon on X and at lazyleverage.beehiiv.com Peter: @pslohmann on X and at peterlohmann.com…
1 The Reality of Small Business Litigation: Defense, Offense, and Everything In Between | Lazy Leverage #65 1:07:04
1:07:04 پخش در آینده پخش در آینده لیست ها پسندیدن دوست داشته شد1:07:04
پخش در آینده پخش در آینده لیست ها پسندیدن دوست داشته شدJon and Peter tackle one of the most stressful parts of running a business that nobody talks about: getting sued. Or threatened with lawsuits. Or dealing with angry lawyers sending nasty letters demanding ridiculous amounts of money. It happens to almost every business owner, but nobody shares war stories because of shame, legal settlements with gag clauses, and the general awkwardness of admitting you're in legal hot water. Jon and Peter break that silence with practical advice from the trenches. They cover how to tell the difference between someone who's actually dangerous (rich people who can afford to throw $20K at a lawyer just to mess with you) versus someone who's all bark and no bite (anyone who mentions their "brother-in-law the lawyer"). You'll learn why the person who can afford legal fees longest usually wins (regardless of who's actually right). The conversation gets into the nitty-gritty: when to involve your attorney, how to respond to demand letters without making things worse, and why having an employee handbook might save your ass even if you never look at it. They also discuss the psychology of disputes and how staying calm and professional can defuse situations that could otherwise cost you thousands. Plus, they touch on going on offense: when it's worth suing someone (spoiler: almost never) and how AI is starting to level the playing field in legal disputes. Key Topics: (00:47) Sagan Command Center: Building Simple Tools That Actually Work (10:18) Peter’s Game-Changing Browser Extension for Organizing Links (18:23) Dealing with Legal Disputes as a Business Owner (31:51) How to Recognize Serious Legal Threats vs. Empty Bluster (46:51) Demystifying the Economics of Litigation (57:14) Going on Offense: When to Sue and When to Walk Away Stay connected for more insights and strategies by following: Jon: @MatznerJon on X and at lazyleverage.beehiiv.com Peter: @pslohmann on X and at peterlohmann.com…
Peter unpacks what he learned from taking a full month off (his fourth annual sabbatical) including what worked, what didn’t, and how stepping back clarified his relationship with work, team leadership, and systems. Spoiler: nothing broke. The business ran just fine. And that’s the point. Jon and Peter dive into how structured time off isn’t just a luxury - it’s a leadership test. It exposes whether your team and systems are truly ready to stand without you. But it also creates clarity: Over time, through his yearly retreats, Peter rediscovered the joy of meaningful work. The second half of the conversation takes a sharp turn into business frameworks with a breakdown of the Danaher Problem Solving Process, a step-by-step method so effective it’s taught to every new employee at billion-dollar manufacturer Danaher. Jon lays out the form they now use at Sagan to rigorously define, diagnose, and permanently fix recurring business issues. You’ll also learn how to apply a structured framework to define problems clearly, trace them to their root causes, and implement fixes that actually stick. More importantly, Jon and Peter show how to embed those solutions - through SOP updates, team communication, and accountability - so your team isn’t just reacting to surface-level symptoms or solving the same issues over and over again. Key Topics: (02:05) What Taking 30 Days Off Can Reveal About Your Business (16:28) Danaher’s Problem Solving Process: A Breakdown (23:00) The One-Page Problem-Solving Form Every Team Should Use (31:04) Other Ways the Danaher Process Unearths Issues in Your Company (34:08) Using AI to Coach Yourself Through GTD and EOS Workflows (44:55) Using Claude to Build Dynamic Business Models Without Spreadsheets Stay connected for more insights and strategies by following: Jon: @MatznerJon on X and at lazyleverage.beehiiv.com Peter: @pslohmann on X and at peterlohmann.com…
Hiring a VA is easy. Turning them into a leader? That’s where most founders stall out. Jon and Binsi unpack how to stop recycling task-doers and start developing talent, explaining why reframing roles is the first step toward long-term leverage. Jon breaks down the difference between delegation and development, while Binsi - Sagan’s newly minted managing director - shares firsthand what it looks like to grow from an assistant role into real leadership. Together, they walk through the cultural, structural, and emotional shifts that separate low-autonomy task-doers from high-impact operators. They explore why title inflation doesn’t equal real promotion, how neglected onboarding is sabotaging retention, and why ambition is the heartbeat of every high-performer - no matter where they’re from. They also preview Sagan’s new initiative: Global Talent 101, a five-day onboarding bootcamp designed to shortcut the ramp-up time for overseas hires. The goal? Better communication, clearer expectations, and real context for working in American business environments. This episode isn’t just about semantics - it’s about systems. Because the distance between VA and executive isn't measured in miles or time zones. It’s measured in trust, training, and the belief that leverage is a two-way street. TIMESTAMPS (01:04) VA vs. Global Talent: What’s the Real Difference? (03:55) Why Title Matters—and When it Doesn’t (06:58) Signs You’re Still Hiring Like a “Level 1” Leader (10:18) The Quiet Ambition of High Performers (18:19) Designing a Better Onboarding with Global Talent 101 (24:00) Inbox Zero, Slack Habits, and Building AI Fluency (27:00) The Leadership Ladder: From Order-Taker to Operator (29:03) Common Onboarding Mistakes When Hiring for Potential Leaders Stay connected for more insights and strategies by following: Jon: @MatznerJon on X and at lazyleverage.beehiiv.com Peter: @pslohmann on X and at peterlohmann.com…
Jon and Peter explore a deceptively simple but powerful concept: architecting how work gets done. Inspired by Profit Coach and shaped through years of trial and error, it’s more than systems and tools - it’s about intentionally designing workflows that enable scale, accountability, and freedom. They start by defining what “done” looks like, then dive into tools like swimlane diagrams, task maps, and online forms - essential for hiring, training, delegation, and AI. Leverage doesn’t begin with tech - it starts with basics, like removing your phone number from the website so work flows through systems, not you. Peter adds “policy courage”: the discipline to enforce structure, like requiring form submissions over ad-hoc emails. It’s inconvenient short-term, but essential for long-term capacity. They share examples - from refund forms to recruiting flows - showing how small workflow improvements compound into major gains. This isn’t micromanagement - it’s about designing with intention, delegating clearly, and leading boldly. TIMESTAMPS (01:00) What “Architecting the Work” Really Means (03:05) Defining Done: Why Ambiguity Breaks Everything (13:27) Forms: The Most Underrated Business Tool (27:12) Swimlanes, Task Maps, and Trigger Discipline (37:57) The E-Myth, WhisperFlow, and Tools of Scale Stay connected for more insights and strategies by following: Jon: @MatznerJon on X and at lazyleverage.beehiiv.com Peter: @pslohmann on X and at peterlohmann.com…
While a ton of business owners today are chasing the next AI hack or automation craze, Jon and Peter return to a foundational truth: leverage isn’t a tactic - it’s a philosophy. Today they’re talking about “Matt’s Hierarchy of Leverage,” a napkin-sketch turned mental model that redefines how small business owners should think about time, talent, and tools. Rather than obsessing over AI for AI’s sake, they explore leverage as a quiet system of compounding returns: replacing complexity with clarity, chaos with delegation, and brute effort with thoughtful structure. At its core, the hierarchy isn’t about removing yourself from the business - it’s about repositioning your energy where it matters most. From global talent to smart systems, from automation to delegation, each rung down the pyramid creates space to climb higher in impact. AI isn't magic; it's just another train in a well-built transportation system, but that system still needs the roads, trucks, and drivers to lay the path. They challenge operators: What will you do with the margin you earn? More cash? Better product? A month off? There’s no right answer - only trade-offs. Jon and Peter aren’t interested in glossy tech dreams or lazy business hacks. They’re here for the long game - where leverage is earned, not bought. Where progress isn’t driven by viral trends, but by disciplined execution. And where the true win isn’t freedom from work, but freedom to choose the right work. In a noisy age of shiny tools, this is a blueprint for quiet scale. Key Topics: (02:00) Introducing Matt’s Hierarchy of Leverage (10:30) Systemization, SOPs, and Hiring B-Players (22:00) Saying No: The Key to Moving Work Down the Pyramid (37:12) AI Starts Taking Jobs (For Real This Time) (43:00) What Will You Do With the Increased Margin? Stay connected for more insights and strategies by following: Jon: @MatznerJon on X and at lazyleverage.beehiiv.com Peter: @pslohmann on X and at peterlohmann.com…
In a time where brands everywhere churn out content for clout, Jon and Peter make the case that there is power in focusing on niche over noise . They talk about the difference between running a media business—one dependent on clicks, views, and CPMs—and running a business powered by media. The latter isn’t chasing virality. It’s using content to build trust at scale, with the right audience. A single engaged viewer—one potential customer who finds real value—can be more powerful than 50 million passive scrolls. This mindset reframes media from a vanity metric machine into a quiet engine of asymmetric returns. A podcast that lands one high-value client? Worth more than thousands of empty impressions. A newsletter that converts 1.2% of readers into loyal customers? Incredibly high leverage, even if the list is modest in size. Still, they wrestle with the usual considerations all operators think about: Should we do short-form? Do we really have to play the algorithm game? Peter and Jon push back against performative content, advocating instead for authenticity, audience clarity, and compounding trust. Show up. Document. Speak with depth. Build a back catalog for the long game. If you're a business owner in 2025 wondering where to start, forget growth hacks. Instead, record a podcast. Write a blog post. Hit “publish” once a week. In a year, you'll be stunned by the optionality and leverage you’ve created—not from volume, but from intentional signal. In the end, lazy leverage is just focused effort, multiplied by time. Key Topics: (02:43) Media-Fueled Businesses vs Media Businesses (10:15) How SMBs Should Create Content for Top-Funnel vs Mid-Funnel (17:16) The Right Way to Do Short-Form Content (28:14) Running Ads Without Becoming a Sellout (35:12) Succeeding as a Niche B2B Brand (39:22) Getting Clear on Your Audience (43:30) Changing Up Your Environment Stay connected for more insights and strategies by following: Jon: @MatznerJon on X and at lazyleverage.beehiiv.com Peter: @pslohmann on X and at peterlohmann.com…
In an age obsessed with scale, speed, and leverage, it’s easy to forget that the best long-term advantage might come from doing the exact opposite. Call it the "Low Leverage Advantage." When you're early in your career—or launching something new—there’s a strong case for diving into the work yourself. Not delegating. Not automating. Just doing. Need to onboard a new sales team? Write the first 20 cold DMs yourself. Building a new ops process? Sit next to the team member buried in outdated workflows and fix it together. Why? Because high leverage comes from judgment. And judgment comes from getting close to the metal. It’s why executives driving Ubers for a week makes more sense than another offsite. Or why a CEO helping troubleshoot a Dropbox error can spark more productivity than another strategy session. But the magic doesn’t stop at work. Trying to optimize your personal life with AI prompts and workflows? Terrible idea. Your kids don’t need you to delegate bedtime—they need you to show up. Presence is low leverage, but it’s high value. The trick? Learn to oscillate. Plant with intimacy, harvest with leverage. Create media, but still get your hands dirty. Record podcasts, but stay close to the customer. Don’t chase scale so hard that you forget where insights come from. Low leverage isn’t a step backward—it’s an intentional investment in depth. And if you document along the way, even the mundane becomes future leverage. Your dusty SOP doc? Might be the foundation of your next seven-figure business. Leverage and scale will come, but only if you show up, do the work, and remain consistent. Key Topics: (03:08) Why (and When to) Go Low Leverage? (10:19) How Low Leverage Activities Build Loyalty with Team Members (17:08) Laying the Groundwork Early on in Your Business (23:05) Learning New Skills with Low Leverage Work (31:00) Creating a Body of Work That Makes the Best Use of Your Time (40:25) Nurturing Growth by Encouraging Healthy Debates (48:22) Why Respectful Disagreement Between Team Members is Good for Business (53:27) Jon and Peter’s Latest AI Breakthroughs Stay connected for more insights and strategies by following: Jon: @MatznerJon on X and at lazyleverage.beehiiv.com Peter: @pslohmann on X and at peterlohmann.com…
1 Why Your Business Problems Are Actually Leadership Problems (And How to Fix Them) | Lazy Leverage #58 44:13
Most small business owners think leadership is instinctual—something you figure out once you’re “in charge”. But if your managers act like friends, choke on tough conversations, or drown their teams in bureaucracy—you've got a leadership gap that’s preventing you from taking your company to the next level.. Today, Jon and Peter break down why leadership is taught, not caught. Their message is simple: great companies don't just promote top performers and hope for the best. They train leaders the moment they’re knighted into management—and they make the expectations painfully clear. It’s not enough to hand someone a team and hope they "figure it out." You have to define leadership (get the job done, care for, and retain your people), teach core skills (giving feedback, holding accountability without micromanaging), and most critically, create psychological safety. Jon’s most important move? Running a weekly emerging leaders meeting—teaching frontliners how to think, fire, hire, and lead before the problems show up. Leadership isn’t about being the smartest guy in the room. It’s about creating the space for others to thrive and grow. Culture isn’t just vibes—it’s the operating system of your company. Skip investing in leadership development, and you’ll be stuck wondering why no one takes initiative. Train your people to lead with clarity, courage, and care—and you won’t just survive—you’ll scale. Key Topics: (02:47) Peter’s New Favorite Definition of Leadership (07:24) Jon and Peter’s Leadership/Management Philosophies (11:24) How Great Leaders React When Things Go Wrong (20:00) Setting the Tone with Younger Leaders (27:12) The Importance of Defining Leadership/Management to Team Members Early On (32:04) Developing Your Leaders and Staying Accountable to Your Team (39:45) The Empathy Edge Stay connected for more insights and strategies by following: Jon: @MatznerJon on X and at lazyleverage.beehiiv.com Peter: @pslohmann on X and at peterlohmann.com…
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Most business owners don’t think they have a “culture problem.” But if your team misses deadlines, seems afraid to speak up, or quits without notice—you’ve got one. This isn’t a vibes issue. It’s a systemic one. Today Jon sits down with Sagan’s Head of Product, Binsi Das, to break down the hidden culture traps that derail global teams. Here’s what’s happening: you’ve built a company with an egalitarian mindset—flat structure, open feedback loops, lots of autonomy. But half your team comes from hierarchical, low-context cultures. In many of these countries, employees don’t speak up unless asked directly, bosses don’t typically use Slack, and using AI can get you fired. The fix? Awareness, structure, and trust. Know that culture isn't just where someone is from—it’s how they communicate, perceive authority, and handle feedback. Build memos, not just Slack rants. Create explicit permission structures. Watch faces and tone as much as words. Start with small, low-stakes projects and coach confidence into your team, especially if they come from high-control backgrounds like BPOs or strict traditional offices. Also, stop assuming they’ll just “get it.” People won’t magically unlearn 30 years of cultural conditioning because your company has a no-meeting Monday. Write things down. Give context. Be human. And memo everything. Memos are the underrated superpower of leadership. They force clarity, reduce Slack flailing, and act as asynchronous coaching tools. They also turn you into a multiplier—not a micromanager. Culture issues can sneak up on leaders of global teams in the form of rework, delays, confusion, and burnout among team members. But if you build systems that acknowledge the hidden rules people operate under, you won’t just manage your team—you’ll unlock them. Remember: It’s not about hiring smarter—it’s about leading wiser. Key Topics: (03:12) The Unspoken Rules of Cross-Cultural Leadership (11:30) Empowering Your Team to Become More Proactive (17:27) Low Context vs High Context Cultures (24:42) Unlocking the Potential of High-Value Talent (36:32) Jon and Binsi’s Thoughts on Memos (42:03) Other Common Leadership Mistakes…
Google quietly dropped an AI tool that could replace half your tech stack. Its name? NotebookLM . Think ChatGPT, but with deep integration into your documents and a smarter memory. You can feed it PDFs, YouTube transcripts, Google Docs, or even random web pages. From there, it becomes like a supercharged research assistant that not only remembers what you’ve uploaded but cites it like a pro. Sure, there are a couple of downsides: as of now, sharing is limited to people on the same Google Workspace, and there’s no API. But the upside is wild. You can create topic-specific notebooks—for example, onboarding, legal docs, or SOPs—and then just ask it natural language questions like “What were our last three hires?” or “What did I say in my journal about work-life balance?” It's especially powerful for teams or solo entrepreneurs looking to offload some mental load. You can use it to prepare for meetings, craft a vivid vision for your company, or even build a repository of everything you’ve ever written or said. Instead of combing through old files or Slack threads, just ask. We're on the cusp of turning years of scattered knowledge into a living, searchable, AI-powered archive. And it's free with Google. If Notion and Trello don’t adapt fast, they’re going to be toast. Moral of the story: dump your docs into Notebook LM, talk to it like your most competent employee, and watch the magic happen. Key Topics: (02:12) Initial Thoughts on NotebookLM (08:10) Having a Vivid Vision for Your Business (11:32) The Best Way to Phrase Questions to AI (16:39) Creating a Content Ecosystem with LM (24:50) Consolidating Data from Point Solutions (31:43) The Power of a Two-Day Solo Retreat (41:00) Final Thoughts Stay connected for more insights and strategies by following: Jon: @MatznerJon on X and at lazyleverage.beehiiv.com Peter: @pslohmann on X and at peterlohmann.com…
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AI isn’t here to replace your team—it’s here to give them time back. Join Jon and Peter as they explore how the right interfaces and integrations can supercharge productivity across your org! Jon kicks things off by sharing his vision: every new client should get a completely customized front end tailored to their needs—think “cars, not faster horses.” He and Peter riff on the challenge of AI adoption at the ground level—how time-starved teams struggle to learn new tools—and the importance of delivering point solutions that are simple, embedded, and immediately useful. There’s an appreciation for systems thinking here–that true leverage comes from building thoughtful infrastructure. Peter raises a great point about the power of centralized data. He’s excited about tools like Loveable, but acknowledges their real magic happens when all business data lives in one well-organized database. They reflect on past limitations—splitting data between platforms—and how new tools like Supabase and Airtable now make consolidation more accessible, especially with AI riding shotgun. Finally, Jon and Peter dive deep into emerging AI tools like Lindy and Perplexity, ways to integrate Notion with natural language, and even the wild potential of GPT-4’s AI-generated images for marketing real estate! Key Topics: (01:40) Cars, Not Just Faster Horses (08:12) Possible Paths to AI Adoption by Teams (12:54) AI for Enterprise-Level Databases (20:43) Property Management Applications (24:31) Using AI to Answer AI-Related Questions (31:46) Finding an AI Model That Helps You Aggregate Industry-Specific News (34:42) How Property Managers Can Take Advantage of GPT-4’s New Image Gen Capabilities (39:20) “The Future Is Here. It’s Just Not Evenly Distributed." Stay connected for more insights and strategies by following: Jon: @MatznerJon on X and at lazyleverage.beehiiv.com Peter: @pslohmann on X and at peterlohmann.com…
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Imagine having a fully-functional website or landing page created in seconds, simply by transcribing your thoughts, turning it into a prompt, then hitting Enter. Oh, and you don’t have to spend a cent to make it happen. Now stop imagining. Enter Lovable, your “superhuman AI full stack engineer”. Today, Jon gives us a brief, yet life-changing overview of Lovable as he helps Peter build a custom CRM in real time. Jon walks us through just a few of the outputs that Lovable can make possible, from mortgage calculators to hiking trail apps–in multiple languages. We dive into how this breakthrough in AI is democratizing web development, making it possible for anyone to design and modify applications even without a coding background. Jon and Peter also demonstrate how to connect your front-end with Airtable’s innovative back-end tools, and how to build upon your Lovable-built website with authentication and data storage architecture. Whether you're adjusting UI elements, reimagining your website’s aesthetics, or starting a brand from scratch, Lovable’s reshaped the playing field for good. And all we need to start taking advantage of this opportunity is to embrace a little creativity and playfulness! Timestamps: (03:27) Using Claude to Turn Your Vision Into an Organized Brief (13:00) How to Leverage Lovable with Minimal Coding Expertise (17:44) Examples of Websites Built with Lovable (20:30) Peter’s New Custom CRM (23:01) Connecting the Front-End with Airtable for the Backend (29:51) Building Authentication and Data Storage Architecture (33:00) Adding an Analytics Dashboard (38:18) Configuring the Front End to Build a Native Mobile App (40:14) How APIs Allow Front Ends to Talk to Back Ends (51:58) Jon and Peter’s Closing Thoughts Stay connected for more insights and strategies by following: Jon: @MatznerJon on X and at lazyleverage.beehiiv.com Peter: @pslohmann on X and at peterlohmann.com…
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1 Identifying Business Constraints: The Strategic Framework Behind Landy Leads | Lazy Leverage #53 52:30
Ever wonder what happens when an entrepreneur stops trying to do everything and finds the right vehicle? Brandon Parker was juggling multiple businesses when he met Jon two years ago. Now he's running a team of 40+ and crushing it with Landy Leads. In this conversation, they break down exactly HOW that transformation happened. You'll learn why constraint-based thinking is the key to rapid growth, how to leverage global talent effectively, and the power of systems like Airtable for scaling operations. Plus, discover the "make errors visible" approach to building better processes and why your current tech stack might be secretly sabotaging your growth. If you're ready to stop working harder and start working smarter, this episode is your blueprint. TIMESTAMPS: (00:28) Introduction and Guest Welcome (01:35) Consulting Insights and Business Scaling (05:05) Global Talent and AI Integration (07:39) Constraint-Based Thinking and Optimization (13:00) The Toyota Management System Approach (15:58) Sagan's Offerings and Continued Education (25:45) Airtable Benefits (32:561) Effective Hiring Strategies and AI Integration (37:42) Optimizing Lead Qualification with AI (50:31) Final Thoughts and Endorsements Stay connected for more insights and strategies by following: Jon: @MatznerJon on X and at lazyleverage.beehiiv.com Peter: @pslohmann on X and at peterlohmann.com…
From Northern Ireland to navigating a PE buyback, Cathryn Lavery brings her raw, unfiltered take on building businesses in 2025. Join Jon as they geek out over AI tools, debate the death of the traditional EA role, and reveal why 'smart, hungry, coachable' beats experience every time. Plus, learn why your $85k/year US marketer might be in trouble (and what to do about it). Pure value, zero BS. TIMESTAMPS (00:39) Introduction and Guest Welcome (01:20) AI in Personal & Professional Life (06:50) Voice Technology and Content Creation (10:35) Buying Back the Business (13:28) Hiring and Leveraging Global Talent (20:28) Architecting Workflows with AI (26:45) Value Proposition and Membership Benefits (30:59) The "Smart, Hungry, Coachable" Framework (37:42) Remote Work and Context Building (40:17) Global Talent Pool Insights (45:08) Team Development (49:10) Content Strategy (51:03) Wrap up and Contact Information Check out Wisprflow.ai Connect with Cathryn on X , sign up for her newsletter , or visit her store . Stay connected for more insights and strategies by following: Jon: @MatznerJon on X and at lazyleverage.beehiiv.com Peter: @pslohmann on X and at peterlohmann.com…
What happens when you tell your entire executive team that all their projects are cancelled? Jon Matzner did exactly that, and the results were shocking. In this episode, Jon and Peter Lohmann dive deep into the art of extreme focus, why most businesses are working on the wrong things, and how to identify what actually moves the needle. Plus: fascinating insights on the Toyota Way, why some fires need to burn, and the infamous jazz cup jacket story you didn't know you needed to hear. Timestamps (00:31) Introduction (01:20) Focusing on Constraints (03:33) The Importance of Prioritizing Tasks (06:56) Understanding and Tackling Churn (18:13) Project Management Simplified (20:17) Maintaining Accountability (25:58) Account Management Strategies (27:26) Exploring the Toyota Way (30:00) Applying Toyota Principles to Knowledge Work (40:14) Questions to Always Be Asking (42:00) Closing Thoughts: The Art of Being Present Stay connected for more insights and strategies by following: Jon: @MatznerJon on X and at lazyleverage.beehiiv.com Peter: @pslohmann on X and at peterlohmann.com…
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1 Rethinking Business Communities: What Makes Them Work in 2025 | Lazy Leverage #50 1:03:00
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پخش در آینده پخش در آینده لیست ها پسندیدن دوست داشته شدWant to know what's really happening in the world of B2B communities? Jon and Peter pull back the curtain on how they're building multi-million dollar business communities that are making traditional trade associations obsolete. They reveal their strategy for using AI to circumvent legacy software, share insider tips on community building, and discuss how to use capital to accelerate growth. Warning: This episode might make traditional SaaS companies uncomfortable. Timestamps (00:00) Welcome to Lazy Leverage (02:27) Discussing AI in Business (04:33) Challenges with traditional SaaS (09:36) Innovative Solutions for Data Management (11:26) The Future of Vertical SaaS (21:00) Building a Community and Influencer Impact (35:12) Value Proposition of Modern Trade Associations (38:37) Geographic Dispersion and Competitive Dynamics (40:37) Sponsorship and Revenue Models (46:02) Using Capital to Accelerate Strategy (53:05) Building a Media Property for Niche Communities (58:00) Final Thoughts and Tools Stay connected for more insights and strategies by following: Jon: @MatznerJon on X and at lazyleverage.beehiiv.com Peter: @pslohmann on X and at peterlohmann.com…
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In this candid conversation, Patrick (formerly known as Franchise Wolf) opens up about his evolution from anonymous content creator to co-founder of Frandawgs. Learn why he initially hid his identity, how he grew his audience through strategic storytelling, and the unexpected lessons he learned about monetization in the B2B space. A masterclass in pivoting from pure content creation to building a real business. Follow Patrick on X or FranDawgs.com TIMESTAMPS (00:25) Introduction and Background (06:22) Launching Frandawgs: The New Vision (10:20) Content Strategy Deep Dive (19:00) The YouTube Opportunity (27:25) The Journey from HVAC Sales to Tech Startups (31:00) The Franchise Industry Reality Check (33:00) Data Challenges (36:05) Monetization Strategies for B2B Content (41:49) Perfect Day Vision (43:56) Closing Thoughts and Contact Information Stay connected for more insights and strategies by following: Jon: @MatznerJon on X and at lazyleverage.beehiiv.com Peter: @pslohmann on X and at peterlohmann.com…
Ever hired someone with 'perfect experience' only to watch them fail? Justin Brown, Director of Operations at Zen Windows, shares how they transformed their hiring process by focusing on three key attributes instead of industry experience. Learn how they turned a guy with zero window knowledge into their Installation Manager superstar in just 7 days, and why their global talent strategy is crushing traditional hiring methods. Timestamps (00:26) Introduction to Justin Brown and Zen Windows (01:39) The "Smart, Hungry, Coachable" Hiring Philosophy (06:36) Fast Hiring vs. Slow Hiring Debate (11:06) Success Stories with Global Talent (16:01) Building Elite Teams Through Training (19:31) Future of Learning and Development at Sagan (27:36) Wrap-up and Final Thoughts Stay connected for more insights and strategies by following: Jon: @MatznerJon on X and at lazyleverage.beehiiv.com Peter: @pslohmann on X and at peterlohmann.com…
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Ever wonder how the President stays on top of everything? Jon and Peter break down how to adapt presidential-style daily briefs for your business, plus share raw insights from their recent entrepreneur retreat. From brand building to managing global teams, they reveal what actually works (and what doesn't) in running a growing company. Timestamps (00:31) Welcome (02:28) Customizing The Executive Brief (12:49) The One-Number Management Philosophy (17:17) Hiring for Specific Roles (21:03) The "Death Zone" in Business (24:30) The Power of Branding in Business (29:19) Challenges and Reflections of Entrepreneurs (40:30) Chat GPT Integration Tips (46:35) Wrap Up Stay connected for more insights and strategies by following: Jon: @MatznerJon on X and at lazyleverage.beehiiv.com Peter: @pslohmann on X and at peterlohmann.com…
This is a follow-up conversation from episodes #38 and #39. Stop drowning in your inbox and start taking control of your workflow. Jon and Neel tear down the myths around GTD and show you exactly how they implement it in their multi-million dollar businesses. They reveal their personal systems for managing everything from quick tasks to complex projects, and share why the traditional approach to productivity is killing your success. Whether you're running a global team or just trying to get your shit together, this conversation will completely change how you think about organization. TIMESTAMPS (00:20) Introduction and Cultural Context (07:00) GTD Fundamentals (21:57) Next Actions: How to Use Them (28:44) Weekly Reviews: The Missing Piece of Your System (34:05) How to Process Your Inbox (51:12) Sagan's Vision for Global Team Development Stay connected for more insights and strategies by following: Jon: @MatznerJon on X and at lazyleverage.beehiiv.com Peter: @pslohmann on X and at peterlohmann.com…
Think disrupting real estate is impossible? Amanda Orson, founder of Galleon, explains how being an outsider gives her the edge to challenge a 112-year-old industry. From military school lessons to ancient philosophy, discover how unconventional thinking drives innovation. Jon and Amanda dive deep into operational efficiency, the future of AI, and why most businesses miss obvious opportunities for transformation. Plus, get book recommendations that have shaped their entrepreneurial journeys and learn why sometimes the best qualification is having no industry experience at all. Timestamps (0:00) Welcome and Introduction (02:38) Military Background and Business Philosophy (07:00) The Galleon Business Model (15:22) Market Dynamics and Disruptive Innovation (24:33) The Future of AI in Real Estate Transactions (26:57) Building Human Connection in a Digital World (33:00) Must-Read Books & Movies for Entrepreneurs (41:30) Innovating in Competitive Spaces (46:22) Creating Impact Beyond Business (48:30) Contact Information Recommendations Books Warfighting: MCDP: U. S. Marine Corps The Emperors Handbook: A New Translation of The Meditations- Marcus Aurelius The Outsiders: Eight Unconventional CEOs and Their Radically Rational Blueprint for Success: William N. Thorndike Jr. Movies Twelve O'clock high (1949) Stay connected for more insights and strategies by following: Jon: @MatznerJon on X and at lazyleverage.beehiiv.com Amanda: @AmandaOrson on X Peter: @pslohmann on X and at peterlohmann.com…
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1 The Role of Context in Remote Team Performance | Lazy Leverage #44 1:08:26
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پخش در آینده پخش در آینده لیست ها پسندیدن دوست داشته شدEver wonder why some businesses seem to run like clockwork while others are constantly putting out fires? Jon and Peter break down the real reason - it's not what you think. From customer avatars to remote team management, they share battle-tested strategies that actually work in the real world. Plus, they reveal a game-changing approach to building context in remote teams that could revolutionize how you run your business. TIMESTAMPS (00:31) Show intro (02:03) Defining the sweet spot: Between startup and Fortune 50 (03:30) Property management challenges (07:09) Trade-offs in business structures (24:50) Breaking down context building in teams (26:41) Fragility in specialization (38:42) Customer avatars and personalized service (47:22) Building a decision-making culture (01:02:03) Tech tools and future opportunities (01:04:05) App recommendations and wrap-up Stay connected for more insights and strategies by following: Jon: @MatznerJon on X and at lazyleverage.beehiiv.com Peter: @pslohmann on X and at peterlohmann.com…
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1 How This Youth Soccer Franchise Owner (Soccer Shots) Unlocked Global Talent | Lazy Leverage #43 48:40
Discover how a Buffalo-based youth soccer program is revolutionizing their operations with global talent. Jon breaks down the journey from local to global teams, sharing practical strategies for elevating your senior staff while maintaining quality. Learn the 'Gordon Ramsay method' of letting your best people focus on high-value work. Timestamps (0:22) Introduction to Mark and Soccer Shots background (6:33) Overview of global talent responsibilities (9:00) Discussion of global talent cost savings (11:55) Strategies for recruitment coordination (17:32) The "bang the gong" recruitment strategy (35:40) The journey of business systemization (37:23) Discussion of starting new ventures with global talent (40:32) Lessons from college athletics (45:00) Experience working with Sagan Stay connected for more insights and strategies by following: Jon: @MatznerJon on X and at lazyleverage.beehiiv.com Peter: @pslohmann on X and at peterlohmann.com…
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"We can't find enough dentists" is the cry echoing across the industry - but Dr. Dave Ensley's group is crushing it with a revolutionary approach to talent. In this episode, discover how his DSO grew to $70M by reimagining traditional roles, leveraging global talent, and embracing automation. Dave breaks down exactly how they built successful teams in Mexico, Pakistan, and the Philippines, reveals the costly mistakes most practices make with global hiring, and shares his blueprint for creating a sustainable dental business. Plus, learn why paying more could actually be the key to solving your hiring challenges. Timestamps (0:25) Introduction and Dave's Background (01:55) Understanding DSOs and Their Structure (05:24) Labor Specialization (15:53) Journey into Global Talent (26:41) Building International Teams (43:20) Solving Recruitment Challenges (48:58) The Future of AI and Automation in Dentistry (55:39) Final Thoughts and Contact Information Stay connected for more insights and strategies by following Jon: @MatznerJon on X and at lazyleverage.beehiiv.com Peter: @pslohmann on X and at peterlohmann.com…
Think remote teams can't be as effective as in-office ones? Think again. Jon and Peter break down the counterintuitive strategies that have helped them build world-class remote teams, including the game-changing '10/80/10 framework' and why context matters more than control. Plus, they reveal the innovative ways they're using AI and rotational assignments to create unstoppable remote cultures. Whether you're managing one remote employee or fifty, this episode will transform how you think about remote leadership. Timestamps: (00:40) Show format and authenticity in podcasting (03:48) Media leverage and content creation (10:35) The 10/80/10 framework for content creation (23:50) Empowerment vs procedures (33:30) Creating context in remote teams (50:40) Innovative solutions for remote culture (55:46) App recommendations and closing thoughts Apps mentioned: Fi Replit Stay connected for more insights and strategies by following Jon: @MatznerJon on X and at lazyleverage.beehiiv.com Peter: @pslohmann on X and at peterlohmann.com…
What happens when you strip everything away except your top two priorities? Jon opens up about his year of extreme focus, sharing both the wins and uncomfortable sacrifices. Then, he and Peter geek out about the digital power tools revolutionizing business operations, including their secret weapons for automation and productivity. Whether you're struggling with work-life balance or hunting for tech solutions to scale your business, this raw and practical discussion delivers the insights you won't hear anywhere else. Timestamps (00:33) New Year kickoff (02:30) Dan Gable's influence on prioritization (04:00) The cost of extreme focus (08:50) The power of weak ties in business (16:48) Introduction to Sagan's Digital Power Tools (29:40) The problem with over-engineering solutions (33:40) Forward deployed engineers concept (38:15) Essential apps for productivity (40:34) Deep dive into Libby and digital reading (42:10) Game-changing iPhone features (47:00) Leveraging ChatGPT mobile effectively (50:13) Wrap-up and final thoughts Stay connected for more insights and strategies by following Jon: @MatznerJon on X and at lazyleverage.beehiiv.com Peter: @pslohmann on X and at peterlohmann.com…
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Lazy Leverage
1 The Surprising Truth About Why Your To-Do List Isn't Working (And How to Fix It) [Part 2] | Lazy Leverage #39 42:30
This is part 2 of a 2 part episode. Check out part 1 first! Ever wonder how top entrepreneurs manage dozens of projects without losing their minds? In this deep-dive episode, Jon Matzner reveals his secret weapon: the Getting Things Done (GTD) methodology. Watch as he transforms a chaotic email inbox into a streamlined system that actually works. Whether you're drowning in tasks or just tired of forgetting important details, this conversation will revolutionize how you think about productivity. Timestamps (0:26) Introduction (0:39) Next Actions (To-Do) vs. Projects (06:21) Creating Actionable Next Steps (08:55) Building Your Master Project List (11:10) Practical GTD Implementation (16:20) Project organization & End States (19:20) Moving from Email to GTD (22:00) Calendar Management (25:36) Weekly reviews and system maintenance (28:00) Next actions & Project demonstration (34:00) Trust in the system (36:39) System implementation and brain space (39:56) Closing thoughts on GTD implementation Stay connected for more insights and strategies by following Jon: @MatznerJon on X and at lazyleverage.beehiiv.com Peter: @pslohmann on X and at peterlohmann.com…
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Lazy Leverage
1 The Surprising Truth About Why Your To-Do List Isn't Working (And How to Fix It) [Part 1] | Lazy Leverage #38 48:49
From email overwhelm to project mastery - this episode is your roadmap to stress-free productivity. Join Jon Matzner as he breaks down the exact system he uses to manage multiple businesses while maintaining his sanity. You'll discover why your mind isn't for storing ideas, how to build a system you can trust, and the shocking truth about why your current to-do list is holding you back. This isn't just another productivity hack - it's a complete paradigm shift in how you manage your work and life. Timestamps (00:26) Introduction (03:15) GTD Philosophy (04:45) The Importance of Having a System (09:20) Capture: The First Step of GTD (11:30) Quick Capture Methods & Tools (19:44) Processing Your Inboxes (27:27) The "Do It, Defer It, Delete It, Delegate It" System (29:19) Waiting for List Explained (33:00) Managing Email & Ideas with GTD (47:36) Introduction of Part 2: Projects vs Next Actions Stay connected for more insights and strategies by following Jon: @MatznerJon on X and at lazyleverage.beehiiv.com Peter: @pslohmann on X and at peterlohmann.com…
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Lazy Leverage
1 This Ex-MLB Player's Secret to Running his Thriving Koala Insulation Franchise (Without Being Trapped By It) | Lazy Leverage #37 55:46
Meet Brandon Beachy , former Atlanta Braves pitcher turned successful business owner, who transformed his Koala Insulation franchise using global talent. Learn how he went from struggling with basic business operations to running a streamlined company by leveraging remote teams in Argentina and Colombia. Brandon shares practical insights on transitioning from professional sports to entrepreneurship, and how finding the right support system allowed him to build a business that serves his life, not the other way around. Timestamps (00:26) Introduction and Baseball Background (02:16) The Decision to Leave Professional Sports (09:34) Why Koala Insulation? Choosing the Right Franchise (12:48) First Experience with Global Talent (19:57) Key Benefits of Remote Teams (24:15) Building Systems for Growth (30:37) Franchise Consulting and Supporting Other Athletes (31:55) Marketing and Sales Strategies (41:54) Operations Management (46:27) Understanding Business Leverage (52:57) Closing Thoughts and Baseball Stories Stay connected for more insights and strategies by following Jon: @MatznerJon on X and at lazyleverage.beehiiv.com Peter: @pslohmann on X and at peterlohmann.com…
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Lazy Leverage
1 Why Your Service Business Needs Manufacturing Principles (And How to Apply Them) | Lazy Leverage #36 31:39
Sagan's Head of Operations Hugo shares how manufacturing principles can revolutionize remote work, why trust trumps experience in global teams, and how to empower (not just delegate to) your international workforce. Learn how he transitioned from traditional manufacturing to leading a 50-person global team in just 50 days. Timestamps (00:22) Introduction and Hugo's background (01:25) Hugo's passion for lean manufacturing (04:36] Operational excellence as differentiation (08:40) Quality control in service vs manufacturing (11:25) Leading team transitions and respecting history (12:58) Building trust in remote teams (15:47) Documentation and communication practices (17:49) Rapid integration of new leadership (29:04) Final thoughts on operational excellence Stay connected for more insights and strategies by following Jon: @MatznerJon on X and at lazyleverage.beehiiv.com Peter: @pslohmann on X and at peterlohmann.com…
When a key team member leaves, should you take it personally? Jon and Peter explore opposing views on employee loyalty, deadline management, and what it really means to build a sustainable business in today's environment. Timestamps (00:34) Welcome and Show Introduction (01:05) Key Team Member Departure Discussion (04:06) Small Business Backup Systems (09:14) Remote Work Possibilities (13:11) Managing Employee Departures (21:53) The Deadline Discussion (27:20) EOS and Priority Management (31:00) Calendar Management Strategies (37:34) Business Competition Philosophy (40:18) YouTube Channel Recommendations Stay connected for more insights and strategies by following @MatznerJon and @pslohmann on Twitter and subscribing to our newsletter at lazyleverage.beehiiv.com .…
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Lazy Leverage
This is the raw, unfiltered conversation about what actually works in property management. Jon and Peter share their biggest revelations about leadership, systems, and why being 'fair' to all clients might be your biggest mistake. Plus: The uncomfortable truth about why your top clients keep leaving (and what to do about it). Timestamps (00:00) Introduction and recent wins (02:00) Debunking the "you need an audience" myth (06:07) New approach to SOPs and documentation (11:40) Developing people vs. developing processes (00:19:22) Management dynamics (00:28:45) Premium service tiers discussion (32:00) Customer communication case study (40:15] Building a signature client program (45:50) AI and automation opportunities (50:52) Key takeaways for work and family balance Stay connected for more insights and strategies by following Jon: @MatznerJon on X and at lazyleverage.beehiiv.com Peter: @pslohmann on X and at peterlohmann.com …
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Lazy Leverage
Sick of trading hours for dollars in your consulting business? You're not alone. Join Jon Matzner and Dan Kirner as they rip apart the traditional consulting model and show you exactly how to build real leverage. Through real-world examples and zero-fluff strategies, they reveal how to spot golden opportunities in your market, transform your services into products, and scale without losing your mind. Whether you're just starting out or looking to break through your current ceiling, this episode is your blueprint for consulting that actually scales. Timestamps: (00:00) Welcome and Dan's Background (00:32) From Time-for-Money to Scalable Solutions (02:17) Breaking Down Real Leverage in Consulting (03:43) The Productization Blueprint (07:05) Building Systems That Scale (11:19) How to Find Your Perfect Market Fit (21:34) Solving the Sales Puzzle Without Complex Funnels (25:28) Combining Skills for Maximum Impact (33:55) Key Takeaways and Connect with Dan Stay connected for more insights and strategies by following Jon: @MatznerJon on X and at lazyleverage.beehiiv.com Dan: @DanKirner on X and at remixalot.com…
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Lazy Leverage
1 The Hidden Truth About Your Email Problem (And Why It's Not About Email) | Lazy Leverage #32 56:34
Ever wonder why your inbox feels like a never-ending game of whack-a-mole? Join Peter Lohmann and Jon Matzner as they expose why email overload is actually a symptom of deeper business issues. Through candid conversation and real-world examples, they demolish common productivity myths and reveal their battle-tested system for taking control of your communication. From the controversial truth about quick response times to the game-changing difference between tasks and projects, this episode delivers actionable insights that will transform how you work. Whether you're drowning in notifications or just tired of email running your life, this is the wake-up call you need. TIMESTAMPS (00:00) Introduction and The Email Crisis (04:00) Why Email Problems Are Really Leadership Problems (6:21) (10:00) Breaking Free from the "Quick Response" Trap (15:00) The Right Way to Use Tools Like Slack and Email (22:00) Project Management: The Missing Piece (30:00) From Chaos to Control: Building Your System (38:00) The Power of Task Capture and Weekly Reviews (45:00) Creating Action-Based Project Plans (53:00) Future of Work: Bridging Physical and Digital Stay connected for more insights and strategies by following Jon: @MatznerJon on X and at lazyleverage.beehiiv.com Peter: @pslohmann on X and at peterlohmann.com…
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Lazy Leverage
Jon Matzner and Peter Lohmann break down the art and science of 'architecting the way work gets done' - a crucial skill for any business owner looking to scale. From handling employee resistance to identifying bottlenecks, learn how to design work systems that unlock growth while keeping your best people happy. Plus: sneaky tips for spotting AI responses in hiring, and game-changing iPhone features you didn't know existed. Timestamps (00:00) Intro and casual catch-up (04:15) Understanding "architecting the way work gets done" (11:40) The Henry Ford approach to work design (15:45) Why employees resist systems (and how to handle it) (21:43) Identifying and working with business bottlenecks (26:50) The Korean spa button: A lesson in smart work design (27:58) Using accountability charts effectively (30:10) Tech tips: Gmail link copying and iPhone call recording (32:30) Clever hiring tip: Catching AI responses in job applications Stay connected for more insights and strategies by following Jon: @MatznerJon on X and at lazyleverage.beehiiv.com Peter: @pslohmann on X and at peterlohmann.com…
Ever wonder what happens when you mix Moscow State economics, Oklahoma middle school, and global talent acquisition? Meet Anna, Sagan's secret weapon in member success. In this no-BS conversation, she breaks down why some businesses crush it with global talent while others barely scratch the surface. From navigating cultural bridges to building trust-based partnerships, Anna shares the unfiltered truth about what makes global hiring work. Whether you're a startup founder or running a PE firm, this episode is packed with actionable insights that'll transform how you think about global talent integration. Timestamps (00:00) Meet Anna: From Moscow to Global Talent Success (03:05) Inside Look: Modern Russian Economic Theory (07:41) Global Relations: Russia, Israel, and International Dynamics (10:49) Cultural Intelligence: Learning English in Oklahoma (15:53) The Secret Sauce: What Makes Members Successful (19:54) Broker vs. Advisor: Why the Difference Matters (22:39) Communication is King: The Feedback Loop (23:55) Size Doesn't Matter: From Startups to Billion-Dollar PE (28:05) What's Next: Innovation in Member Success (31:28) Golden Rules for New Members Stay connected for more insights and strategies by following Jon: @MatznerJon on X and at lazyleverage.beehiiv.com Peter: @pslohmann on X and at peterlohmann.com…
Ever wonder how top performers actually work less while achieving more? In this episode, Jon Matzner and Peter Lohmann dive deep into the counterintuitive world of 'lazy leverage,' where working at 80% effort yields better results than grinding at 100%. From project management approaches using Slack to the power of seasonal thinking in business, they share battle-tested strategies for maximizing output while minimizing stress. Plus, discover why your best ideas might come while sitting in a hot tub (seriously). Whether you're a CEO looking to work smarter or a team leader seeking better systems, this episode is your blueprint for strategic laziness. Timestamps (00:00) Welcome to Lazy Leverage (01:33) Understanding Natural Work Rhythms (02:40) The 80/20 Rule of Effort and Anxiety (06:20) Strategic Rest and Recovery Periods (08:00) CEO Time: Making Space for Big Picture Thinking (15:54) Modern Project Management Challenges (26:23) Leveraging Slack for Team Organization (28:42) Task Force vs Permanent Team Structure (32:02) Building Effective Kanban Systems (34:45) The Evolution of Company Structure (37:41) GTD Principles in Project Management (41:13) Leadership Through Prioritization (50:41) Takeaways and Reading Recommendations Stay connected for more insights and strategies by following @MatznerJon and @pslohmann on Twitter and subscribing to our newsletter at lazyleverage.beehiiv.com .…
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Lazy Leverage
In this episode of Lazy Leverage, Jon and Binsi tackle the universal challenge of scaling team communication beyond the 30-person mark. They break down their revolutionary "four data types" framework - database, reference, ad-hoc, and project-based communication - while exploring how to effectively leverage tools like Slack, Airtable, and Notion. Through practical demonstrations and real-world examples, they show how to transform chaotic communication into streamlined project management, complete with insights on their preferred GTD-inspired workflow and an innovative approach to KPI-based team organization. Timestamps (00:00) Introduction and Greetings (01:28) Consolidating Information (02:45) Data Types and Tools (04:26) Project Management Discussion (06:22) Choosing the Right Tools (09:16) Implementing Slack for Project Management (16:50) Practical Slack Demonstration (22:45) Reflecting on Past Project Management (24:45) Command and Control in Projects (28:53) Organizing Teams Around KPIs (31:59) Final Thoughts and Reorganization Stay connected for more insights and strategies by following @MatznerJon on Twitter and subscribing to our newsletter at lazyleverage.beehiiv.com .…
In the second installment of our "Staying Organized" series, I continue the conversation with my colleague Binsi (@BinsiDevadasan) on the complex topic of managing the chaos of digital communication. After capturing everything down, the next big question we tackle is: what do we do with all that information? This episode dives into our strategies (and yes, our disagreements!) for processing and organizing the influx of emails, Slack messages, texts, calls, and DMs to maintain efficiency within a global team. Through our conversation, you'll discover: 00:00 - Diving back into the quest for global team organization, setting the stage for deeper insights. 00:33 - Discussing the critical importance of capturing every piece of information efficiently. 01:08 - Addressing the challenges of unmonitored inboxes and the necessity of regular review. 01:46 - Exploring the nuanced art of inbox processing and organizational strategies that work. 02:44 - Sharing personal shifts from reactive to proactive work and the impact on productivity. 04:33 - Delving into the three distinct types of work and how understanding them can transform your approach to tasks. 05:41 - Offering practical advice on defining work to improve focus and outcomes. 10:48 - Unpacking the power of delegation and strategies for task management. 15:28 - Emphasizing the importance of purging unnecessary items to maintain a clutter-free inbox. 16:04 - Introducing the 'Someday Maybe' list as a repository for deferred tasks and its strategic use. 17:53 - Highlighting the significance of task categorization for better organization. 18:27 - Discussing the concept and utility of a 'Sunday Maybe' list for future planning. 19:14 - Debating the optimal duration tasks should remain on your 'Someday Maybe' list. 20:37 - Evaluating the role of calendars in effective task management and planning. 22:43 - Engaging in a lively debate on the merits of time blocking versus using a next action list. 26:35 - Stressing the importance of maintaining a meticulous reference file for information retrieval. 28:50 - Warning against the pitfalls of working directly from your inbox and the inefficiencies it creates. 30:02 - The essential process of building trust in your task management system for peace of mind. 32:12 - Wrapping up with final reflections on task management and recommendations for further resources. This episode is packed with actionable insights for anyone looking to elevate their organizational game and manage the digital deluge more effectively. Join Binsi and me as we share our experiences, disagreements, and solutions for staying organized in a fast-paced, global work environment. Stay tuned for our next episode, "Upwork for Lead Enrichment: A Beginners Guide," where we dive into @shawngorham's journey of navigating Upwork for the first time for lead enrichment, sharing the advice and insights we've gathered along the way. Keep up with the latest insights by following @MatznerJon on Twitter and subscribing to our newsletter at lazyleverage.beehiiv.com .…
In this episode, I team up with my Chief of Staff, Binsi (@BinsiDevadasan), who has been an integral part of my journey for the past 7 years. As our team expands globally, we've begun to document our "best practices" to onboard and share with new talents. Our first discussion centers on mastering organization through the effective management of inboxes, a crucial skill in today's interconnected work environment. Through our conversation, you'll discover: 00:00 - Introduction to the art of staying organized, especially when managing a diverse, global team. 00:00 - Discussing the pivotal role organization plays in handling global talent efficiently. 00:35 - Unveiling the four fundamental principles of staying organized in any setting. 00:49 - The critical importance of managing inboxes for optimal organization. 01:17 - Evaluating the role of digital tools like Apple Notes, Clickup, and email in staying organized. 01:47 - Finding the right balance between relying on tools and maintaining an organized workflow. 02:21 - The necessity of establishing a robust system to underpin organizational efforts. 03:05 - Incorporating the 'Getting Things Done' (GTD) method by David Allen into daily routines. 03:31 - Emphasizing the 'capture' aspect of GTD to efficiently clear the mind and track tasks. 04:28 - Exploring how organizational methods have evolved with technology and workplace demands. 05:53 - How tools facilitate the GTD method, particularly in capturing and processing tasks. 06:11 - The significance of promptly capturing tasks and effectively monitoring inboxes. 09:06 - Addressing the challenges posed by platforms like Slack in capturing and organizing tasks. 13:06 - Strategies for 'cleaning your brain' by externalizing tasks and thoughts. 15:25 - The critical practice of regularly processing your inboxes to maintain clarity and focus. 17:28 - Differentiating work and personal inboxes, and managing each to prevent overlap and confusion. 23:29 - Identifying the three types of work and how each impacts our approach to organization. 23:58 - Wrapping up with insights on the overarching importance of being organized about your work. If you're navigating the complexities of managing a global team or simply looking to enhance your organizational skills, this episode is packed with actionable advice and proven strategies. Binsi and I delve into the tools, methods, and mindsets that can transform how you approach work and productivity. Stay connected for more insights and strategies by following @MatznerJon on Twitter and subscribing to our newsletter at lazyleverage.beehiiv.com . Next Episode Teaser: Tune in for "Staying Organized - Part Two," where we'll continue our exploration into effective organization strategies, tackling the challenge of managing the chaos of emails, Slack messages, texts, calls, and DMs. Discover how to bring order to the chaos and keep your workflow smooth and stress-free.…
Dive into an insightful conversation with Kiwi Rene (@thekiwicowboy), whose sales achievements are nothing short of legendary, having converted over 50% of his appointments into sales. In this episode, we explore the art and science behind identifying exceptional sales talent and cultivating a dynamic sales culture that not only aims for targets but consistently surpasses them. From the front lines of sales to the strategic planning behind successful team building, Kiwi Rene shares his comprehensive insights into creating an environment that fosters competition, growth, and success. Through our conversation, you'll discover: 00:00 - Introduction: Kiwi Rene's Sales Mastery 00:12 - Starting Points: The Professional Journey 00:32 - Overcoming and Embracing Challenges 01:11 - The Unique Job Ad That Made the Difference 04:05 - Cultivating Professional Growth 08:59 - Elements of a High-Performance Sales Culture 13:03 - Leadership's Impact on Talent Attraction 16:23 - Work Joy and Relationship Building 17:02 - Closing Thoughts on Sales Culture Excellence Kiwi Rene's story is a testament to the power of innovative leadership and a strong, supportive sales culture. His insights are invaluable for anyone looking to elevate their sales team or to cultivate a more dynamic and successful sales environment. Stay Connected & Informed: Don't miss out on future episodes and the latest insights. Follow us on Twitter @MatznerJon for real-time updates and discussions. Plus, for more in-depth analysis and exclusive content, subscribe to our newsletter at lazyleverage.beehiiv.com . Next Episode Teaser: Prepare for "Staying Organized Part One," where we'll explore effective strategies for maintaining organization and enhancing productivity. Whether you're looking to improve your personal efficiency or streamline team operations, this episode will provide practical tips and insights to help you achieve your organizational goals.…
Join Brian and me as we explore the impact of leadership, adaptation, and the artful approach to business, drawing from Brian's experiences in the Marine Corps. We discuss the critical role of documentation, the innovative Team Wiki, and how effective communication is key to a thriving business environment. Through our conversation, you'll discover: 00:00 Introduction and Reunion with Brian 00:10 Reminiscing Old Times and Lessons from CrossFit 00:44 The Beauty of Wikis and Immersion Systems 01:15 Transition from Marine Corps to Civilian Life 01:29 The Birth of Team Wiki 02:19 The Importance of Process Documentation 02:49 The Struggles of Transitioning to the Private Sector 04:25 The Power of Written Communication 04:27 The Role of St. John's in Shaping Perspectives 06:09 The Impact of Combat and Classics 07:36 The Power of Emergent Systems 07:51 The Importance of Ground Truth in Business 09:10 The Role of Leadership in Shaping Company Culture 11:20 The Importance of Understanding Your Employees 15:02 The Role of Team Wiki in Streamlining Operations 26:54 The High of Problem Solving 27:13 Transitioning from Shooter to Leader 27:21 The Role of a Leader in the Marine Corps 27:51 The Pitfalls of Being a 'Fixer' Leader 28:56 Understanding the Importance of Systems and Processes 31:58 The OODA Loop and Decision-Making 33:17 The Role of a Leader in Resource Management 33:36 The Importance of Open Communication and Feedback 14:55 The Power of Decentralized Command 43:02 The Value of Fiction in Understanding the World Subscribe to our podcast for more insights on leadership and business transformation. Share your thoughts with a review and stay connected for updates and exclusive content by following @MatznerJon on Twitter and subscribing to our newsletter at lazyleverage.beehiiv.com . Next Episode Teaser: Don't miss "Building High-Performance Sales Culture: A Talk with KR" for strategies on creating a dynamic sales team that drives success and cultivates a culture of high performance.…
In part three of my insightful conversation with @BetterCeo, we dive into the final installment of our discussion celebrating the launch of his new book, "Output Thinking." The conversation takes an unexpected turn right from the start, as I find myself disagreeing with Jon within the first 30 seconds. Our focus on the 'buckets'—essential outcomes for any organization—reveals profound insights into aligning business strategies with the owner's ultimate goals. Through our conversation, you'll discover: 00:00 - We begin with an introduction and a light-hearted disagreement on the concept of 'buckets' in business. 00:00 - Exploring the fundamental 'buckets' that represent the outcomes organizations strive to achieve. 00:58 - Discussing the eighth bucket, highlighting the paramount importance of aligning the business with the owner's visions. 01:55 - The significance of setting clear, actionable goals for both business and personal growth. 02:14 - Delving into the four primary objectives of business owners: flexibility, leisure, financial prosperity, and meaningful work. 08:54 - Examining how emotions play a crucial role in business operations and decision-making processes. 11:29 - An overview of the seven buckets focusing on customer satisfaction and sales effectiveness. 14:00 - Understanding the sustaining buckets related to people management, financial health, and information dissemination. 15:45 - The critical importance of communication and efficient information flow within an organization. 17:30 - Strategies for fostering effective communication in the workplace. 18:30 - The need for discrete communication policies to enhance organizational coherence. 19:09 - Insights into the 'Information Bucket' and the significance of a consistent meeting rhythm. 19:12 - The 'Cafe Bucket' - a look at compliance, administrative support, and facility management essentials. 19:52 - Discuss scaling strategies for sustainable company growth. 20:21 - Strategic insights with Peter on navigating business challenges. 22:17 - The imperative of adopting respectful communication etiquette in business. 24:38 - Cultivating a culture of output thinking and systematic efficiency. 27:58 - The role of Notion and similar tools in establishing a system-focused organizational culture. 32:56 - Concluding thoughts and a final push for the "Output Thinking" book. Enjoyed this episode? Make sure to subscribe to our podcast for more insightful discussions. If our conversation today sparked new ideas or helped you see your business in a new light, we'd be thrilled to hear your feedback—please leave us a review. Stay connected for the latest episodes and exclusive insights by following @MatznerJon on Twitter and subscribing to our newsletter at lazyleverage.beehiiv.com . Next Episode Teaser: Don't miss our next episode, "Writing Stuff Down: How to Change Your Business," where we'll explore the transformative power of documenting processes, ideas, and strategies. Learn how the simple act of writing can drive clarity, alignment, and significant growth in your business. Stay tuned!…
In this episode, John (@BetterCeo) and I continue our enlightening conversation on the transformative power of "thinking in systems" within your business. We delve into the untapped potential lying dormant in many companies, discussing how encouraging employees to adopt an owner's mindset can lead to significant improvements in efficiency and growth. This chat is particularly special as we celebrate the launch of John's new book, "Output Thinking," which is currently available for pre-order. Join us as we explore the practical steps to systemizing your business, drawing examples from a diverse range of sectors, including law firms, veterinary clinics, and tax companies. Through our conversation, you'll discover: 00:00 - Introduction to our discussion on "Output Thinking" and its importance in business systemization. 00:37 - John provides an overview of output thinking and how it can drive efficiency and growth across various business sectors. 02:29 - We discuss the critical role of systems in fostering business growth and the benefits of systemization. 04:34 - Exploring how systemization streamlines business operations and contributes to overall success. 07:33 - The synergy between systemization and outsourcing, and how it affects business scalability. 07:44 - Discussing the impact of systemization on the process of business acquisition. 10:07 - Addressing the roles of fear and laziness in hindering systemization efforts. 12:03 - The importance of aligning systemization with individual skills for optimal performance. 13:58 - A deep dive into the different types of systems: recipes, dances, and creations, and their applications in business. 16:11 - How systemization enhances business efficiency and facilitates consistent output. 18:08 - The long-term impact of systemization on business growth and innovation. 21:14 - Wrapping up with a look forward to the future of systemization and a teaser for the next episode, "Output Thinking - Part Three: The Eight Buckets." Interested in more insights and tips on systemizing your business for success? Subscribe to our podcast to never miss an episode. If you found value in our discussion, consider leaving a review and sharing it with your network. For the latest updates and exclusive content, follow @MatznerJon on Twitter and subscribe to our newsletter at lazyleverage.beehiiv.com . Looking forward to our next deep dive in "Output Thinking - Part Three: The Eight Buckets," where we'll explore the nuances of business systemization further.…
Checkout my newsletter! John and I discuss the essential ideas from his new book about Output Thinking. He explains that many obstacles in business, particularly barriers to scaling, often stem from a lack of clarity about expectations. The role of employees, he argues, is not merely to do work, but to produce outputs. This requires a shift from traditional org chart thinking to a more systematic view, where the emphasis is on the results or outputs of each role. However, this output-focused approach should consider 'shadow' or 'phantom' outputs, unanticipated actions that aren't officially part of someone's job but contribute value. The discussion covers the importance of recognising the variability in people's ability to deliver outputs, and the critical role of managing these outputs. Output-thinking is presented as the key that lets workers play to their strengths, ultimately leading to more efficient and successful businesses. 00:00 Introduction and Discussion on Output Thinking 00:59 Understanding the Importance of Output Thinking in Business 01:13 The Role of Employees in Output Thinking 01:55 The Misconceptions about Job Creation and Output Thinking 02:20 The Frustrations of Business Owners and the Need for Clear Expectations 03:23 The Different Types of Outputs in a Business 03:45 The Nature of Labor and its Relation to Output Thinking 05:00 The Impact of Output Thinking on Employee Satisfaction and Identity 05:58 The Connection between Output Thinking and Systemization 09:06 Understanding Phantom Outputs and their Impact on Business 11:31 The Role of Outputs in Sales and Marketing 33:54 The Promise of Output Thinking and its Benefits…
Binsi and I discuss the importance of effective feedback in any work relationship, focusing on a method they refer to as 'Stop, Start, Continue'. We suggest asking feedback on what one should stop doing, start doing, and continue doing. Various practical situations were discussed including how to handle challenges of disorganized workflows, lack of one-on-one feedback, and dealing with unexpected calls or tasks. The discussion also stressed the importance of fostering an environment where employees feel comfortable making mistakes and learning from them, as well as pushing employees to take on challenging tasks to enhance their skills and knowledge. The 'Stop, Start, Continue' approach is suggested as an effective tool to improve professionally. 00:00 Introduction to Feedback in Professional Settings 00:30 Personal Experiences with Feedback 01:07 Cultural Differences in Feedback 01:21 The 'Stop, Start, Continue' Feedback Method 01:34 Practical Examples of 'Stop, Start, Continue' in Action 02:50 The Importance of Written Communication 09:48 The Impact of Feedback on Personal Growth 10:36 Implementing Feedback Systems for Better Organization 14:08 The Power of Proactive Communication 16:27 The Value of Challenging Tasks and Continuous Learning 17:40 Conclusion: The Importance of Regular Feedback…
Subscribe to my free newsletter! Peter and I talk about maximizing the productivity of remote assistants. The conversation explored the concept of speed to tasking, which focuses on reducing the friction between wanting a task done and getting it to the assistant in an organized manner. They also stressed the importance of using structured instructions and communication for task delegation. They introduced a military-style five-paragraph format for giving instructions and discussed the role of AI in refining thoughts. The conversation emphasized the importance of balancing convenience to the employer with effectiveness for the assistant, noting that what might be convenient for the employer could be complicated for the assistant, leading to potentially increased error rates. 00:01 Introduction and Catching Up 00:25 Reflections on the NARPM Conference 00:50 The Role of Software and Global Talent in Property Management 01:06 The Impact of Headcount on Profitability 01:47 The Growing Demand for Global Talent 02:13 Hiring an Assistant and the Concept of Speed to Tasking 03:39 The Challenges of Delegating Tasks 04:30 The Importance of Building a Habit of Delegation 07:18 The Impact of Becoming a Parent on Work Habits 09:08 The Concept of Speed to Tasking 09:22 The Importance of a Ticketing System for Task Management 15:36 The Benefits of a Kanban Board for Task Management 23:17 The Challenges of Communicating Tasks Effectively 26:37 Conclusion: The Value of Writing Good Memos…
Subscribe to my free newsletter! Peter and I discuss our experiences with hiring remote talent. Peter details his recent experience of hiring a personal assistant from the Philippines, and the successful onboarding process he followed, influenced by my advice and experience. We emphasize the importance of clear instructions, creating an environment for trust and success, setting realistic expectations from the outset and the willingness of the new hire to learn and adapt. We discuss various tools and software helpful in remote setups, and stress the need for personal connection to foster a harmonious remote work relationship. 00:00 Introduction and Controversy 00:13 Hiring a Personal Assistant 00:49 The Hiring Process 01:35 The Interview and Selection 02:48 The Importance of Vibe Check 03:38 Starting the Work Relationship 06:18 Building Trust and Setting Expectations 09:29 Assigning Tasks and Ensuring Productivity 16:34 Payment and Compensation 17:44 Conclusion and Reflections…
Subscribe to my free newsletter! Peter and I explore the effective methods to source candidates, with a primary focus on the Philippines, while also shedding light on hiring from different parts of the globe depending on the job role. We discuss the importance of using a system like JotForm or a basic ATS to stay organized when handling numerous candidates is highlighted. An emphasis is placed on the need to hire full time rather than part time due to cost-effectiveness while considering the candidate's English proficiency level for certain roles. The hosts further provide guidance on candidate disqualification and share helpful preparatory steps, such as conducting a time audit and creating an online resource point with all pertinent information to facilitate smoother onboarding. 00:00 Introduction and Setting the Stage 00:09 Discussing Hiring Options and Preferences 01:06 Understanding the Importance of Hiring from Different Regions 03:56 Exploring the Different Levels of English Proficiency in Hiring 07:18 The Importance of Cultural Fit in Hiring 08:54 The Process of Posting Job Ads and Screening Candidates 08:59 Discussing Full-Time vs Part-Time Hiring 15:54 Preparing for Onboarding and Success with New Hires 16:15 Final Thoughts and Next Steps…
Subscribe to my free newsletter! Peter and I discuss the nuances of offloading tasks to an offshore assistant. We outline the importance of considering the areas where time is consumed the most, such as scheduling, email management, data collection for KPI, and basic design tasks through platforms like Canva. Our conversation offers practical examples and turns theoretical concepts about needing an assistant into tangible tasks that an offshore hire could handle. We also highlight how reducing even tiny friction points can save substantial amounts of time for executives. 00:00 Introduction 00:21 Discussing the Need for an Assistant 00:53 The Role of Offshore Talent 01:13 Identifying Time-consuming Tasks 01:31 The Importance of Documentation 03:50 The Role of an Assistant in Scheduling 04:40 Email Management and Efficiency 05:20 The Role of an Assistant in Home Management 06:16 The Role of an Assistant in Task Completion 06:49 The Role of an Assistant in Content Management 09:35 The Role of an Assistant in Scheduling Revisited 12:10 The Role of an Assistant in Data Collection 14:13 The Role of an Assistant in Convenience 16:21 The Role of an Assistant in AI Utilization 16:57 Conclusion and Next Steps…
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In this insightful and candid episode, Jon Matzner teams up with Sofia Bravo, Sagan's Head of Recruitment, to dissect and debunk common hiring pitfalls. They explore why traditional job titles and strict budgets might be holding companies back, emphasizing the power of clear role descriptions and the right attitude over rigid experience. Expect real talk about the recruitment process, from the importance of responsive hiring practices to innovative strategies that ensure top candidates don't fall through the cracks. And stay tuned for some fun discussions about potential off-sites in Mexico!(00:00) Introduction (01:10) Sophia's Background and Role at Sagan (4:08) Common Hiring Mistakes: Job Titles (08:56) Common Hiring Mistakes: Budget Expectations (10:42) Understanding Budget Tradeoffs in Hiring (11:57) Challenges with Unrealistic Expectations (13:40) The Value of Coachable Candidates (17:07) Responsiveness in the Hiring Process (19:08) Final Thoughts and Advice Stay connected for more insights and strategies by following @MatznerJon on Twitter and subscribing to our newsletter at lazyleverage.beehiiv.com .…
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1 The Hustler’s Handbook: Scaling, Sales, and Street-Smart Tactics with John Kelly | Lazy Leverage #26 52:38
Get ready to dive into the real-talk playbook of entrepreneurship and scaling your business with Lazy Leverage! In this episode, we kick it with Jon Matzner and John Kelly to talk about nailing customer acquisition and converting leads in the power washing game. We’ll spill the secrets on remote sales hires, building a killer team from scratch, and sidestepping the common traps in hiring. Learn to streamline your operations, sharpen your sales structures, and deliver pricing presentations like a pro. Plus, get raw wisdom from Mike Costigan on showing up on time, reading body language, and mastering the door-to-door hustle. This episode packs honest insights and practical advice to help you grind, grow, and crush it in the business world. (00:00) Introduction and Background (01:17) Challenges in Sales and Conversion (01:40) Remote Sales and Hiring Strategies (04:26) Cost Analysis and Break-Even Points (07:17) Labor Specialization and Global Talent (11:15) Developing a Scalable Business Model (20:45) Managing and Measuring Performance (25:18) Sales Techniques and Customer Engagement (29:07) Pricing Presentation Techniques (32:42) Learning from Sales Experts (35:10) Old School Sales Tricks (39:54) The Journey of Entrepreneurship (50:05) Staying in the Game Stay connected for more insights and strategies by following @MatznerJon on Twitter and subscribing to our newsletter at lazyleverage.beehiiv.com .…
Welcome back to Lazy Leverage! In this episode, Peter and Jon break down how to maximize your personal and professional life with killer strategies and AI tools. They dive into leveraging teams and systems to handle life's hiccups, boost productivity with Whisper Flow and Audio Diary, and even how limited-time offers can skyrocket your sales. Get the lowdown on engaging clients, personalized outreach, and maintaining exclusivity while expanding your community. Learn from real-life scenarios and high-value tactic, that can help you crush your goals and scale up smartly. Through our Conversation, you'll discover: (00:00) The Power of Leverage in Business (02:49) Balancing Sales and Member Focus (05:27) The Psychology of Limited Availability (10:39) Personal Outreach and Promotion Strategies (13:08) The Power of Personal Outreach (14:49) Sales Strategies and Experiments (16:22) Aligning Audience and Product (18:41) Membership Success and Future Plans (22:14) Tactical Tips and Tools (24:01) Voice Technology Innovations (26:32) Conclusion and Farewell Stay connected for more insights and strategies by following @MatznerJon on Twitter and subscribing to our newsletter at lazyleverage.beehiiv.com .…
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1 Beyond Selling: Elevating Business Success with Insights | Lazy Leverage #24 1:24:59
1:24:59 پخش در آینده پخش در آینده لیست ها پسندیدن دوست داشته شد1:24:59
پخش در آینده پخش در آینده لیست ها پسندیدن دوست داشته شدWant to learn about cold calling and prospecting? Johnny Costigan has been a sales trainer for 20 years, and has worked with sales teams at Google, Amazon, Dropbox, SAP, Dropbox, and many others. Example - how he describes sales: - Got a problem? - Got money? - Want to solve it? If you are at all interested in professionalizing sales and filling your funnel (like me) there is so much more within this conversation, and Johnny's experience... Through our conversation, you'll discover: 00:00 Introduction to Johnny Costigan and His Sales Philosophy 01:09 The Art of Introducing Yourself in Sales 02:52 Johnny's Approach to Sales Training and Its Origins 06:04 The Importance of Authenticity and Adaptability in Sales 19:28 Leveraging Techniques from Various Disciplines in Sales 28:15 The Chess and Checkers of Sales: Knowing When to Simplify 31:19 The Power of Owning Your Mistakes 32:36 The Importance of Refreshing Sales Training 34:04 Mastering Active Listening in Sales 38:43 The Art of Asking the Right Questions 43:13 Navigating Sales Conversations with Empathy 44:27 The Critical Role of Curiosity in Sales 48:53 Transitioning from Problem Identification to Solution Presentation 53:28 Ensuring Commitment Before Proposing Solutions 58:54 Unlocking the Secrets of Effective Prospecting 59:43 The Art of Earning Credibility in Sales 01:00:30 Mastering the Sales Meeting: Strategies and Insights 01:03:17 Navigating Sales Challenges with Humor and Strategy 01:10:21 Exploring the Dynamics of Modern Sales Organizations 01:12:20 The Philosophy of Self-Sufficiency in Sales 01:17:50 Leveraging Inbound Leads: A Strategic Approach 01:24:43 Concluding Thoughts and Future Directions Stay connected for more insights and strategies by following @MatznerJon on Twitter and subscribing to our newsletter at lazyleverage.beehiiv.com .…
Wes owns the number 1 and number 3 largest Fast Signs locations in the 750 unit network. 150 local employees. 0 global talent when I met him - now has 17+. He's become a friend, and we've hired a ton of global talent together. Smart, crazy person - @wes_kauffman -- Starting with our collaborative efforts in systemizing business processes, we explore Wes's experience in growing Fast Signs franchises across various locations. From building a team of nearly 17 global members to enhancing operational efficiency and competitiveness, we delve into the strategic utilization of global talent in project management and service delivery optimization. Sharing insights from Wes's success story in the sign manufacturing sector, we underscore the importance of balancing local and global team members for robust business growth. Through our conversation, you'll discover: 00:00 Catching Up and Reflecting on Past Collaborations 00:57 The Evolution of a FastSigns Franchise Empire 01:38 Expanding Horizons: Global Talent and Business Growth 02:47 Leveraging Global Talent for Competitive Advantage 04:50 The Transformative Power of Global Talent in Business 07:26 Embracing Global Talent: A Strategy for Success 09:53 Global Talent as a Game Changer in Business Operations 13:40 The Future of Business: Integrating Global Talent 20:05 Practical Advice for Leveraging Global Talent 21:40 Final Thoughts and Looking Ahead Stay connected for more insights and strategies by following @MatznerJon on Twitter and subscribing to our newsletter at lazyleverage.beehiiv.com .…
Peter and I talk about: 1) How he planned, structured, and implemented his mini "think week" 2) What we are both afraid of when creating more content --- In this episode of Lazy Leverage, Peter and I dive into the enriching practice of the annual solo retreat, a concept inspired by Bill Gates' Think Week. It's a time dedicated to relaxation, reflection, planning, and diving deep into books, all while stepping back from the relentless grip of technology. We explore the powerful strategy of creating a 'do not do' list, drawing inspiration from Warren Buffet to master the art of prioritization and cutting out distractions. Throughout the conversation, we grapple with finding the right equilibrium between generating meaningful content and not getting lost in the quantification of content creation metrics. We also discuss the essential support systems for embarking on such retreats, the profound impact thoughtful content creation can have on audiences, and the personal and professional revelations that emerge from adopting these practices. Through our conversation, you'll discover: 00:00 Welcome to Lazy Leverage: A Solo Retreat Recap 00:33 The Art of the Solo Retreat: Inspiration and Preparation 01:34 Unplugging and Diving into Books: The Retreat Rituals 02:04 Reflection, Relaxation, and Reading: The Core Goals 02:38 Creating Space for Thought: The Importance of Zero Expectations 03:13 Choosing the Right Reads: Fiction, Non-Fiction, and Favorites 10:18 The Dynamics of Solo Thinking vs. Group Discussion 16:07 The Do Not Do List: Focusing on What Truly Matters 20:38 Navigating Professional Boundaries: The Do Not Do List 21:24 Evaluating Affiliate Deals and Referral Partnerships 21:54 The Importance of Audience Trust and Content Integrity 23:35 Personal Productivity: Email Management Strategies 24:08 Balancing Immediate Tasks with Long-Term Goals 28:05 Reflecting on Business Changes and Future Stability 30:28 The Power of Building an Engaged Audience 32:01 Rethinking Media Strategy and Personal Fears 36:29 Exploring the Potential of Content Creation 42:35 Concluding Thoughts on Content Creation and Personal Growth Stay connected for more insights and strategies by following @MatznerJon on Twitter and subscribing to our newsletter at lazyleverage.beehiiv.com .…
Ben has like 700 people working for him across 10+ locations. He is sharp as . We talk about the evolving role of leaders, building leverage, and life as an entrepreneur. Through our conversation, you'll discover: 00:00 Meet Ben: The Multi-Unit Franchisee Juggling Big Brands 01:26 Exploring the Challenges of Scaling and Efficiency in Franchising 03:01 The Delicate Balance of Delegation, Automation, and Personal Involvement 17:12 Navigating the Complexities of Email Overload and Operational Challenges 03:34 Envisioning the Ideal Operational Model and Personal Involvement 32:29 Navigating Maintenance and Construction Challenges in Business 33:20 The Role of a Director of Construction and Handling Repairs 34:39 Strategies for Managing Inspections and Permits 35:55 Leadership and Resource Allocation: A Marine's Model 38:43 Prioritizing Tasks and Establishing Main Efforts 40:19 Effective Communication and Email Management Strategies 43:32 Implementing Email Triage and Delegation for Efficiency 47:13 Leveraging Overseas Assistance for Email Triage 51:18 Reflections on Business Management and Entrepreneurial Loneliness Stay connected for more insights and strategies by following @MatznerJon on Twitter and subscribing to our newsletter at lazyleverage.beehiiv.com .…
Mike has taught me more about REAL entrepreneurship than anyone other than my Dad. Mike and I have worked together for almost 7 years, and talk pretty much every day. He's "never had a real job since he was 18", has had multiple exits, has tried to retire twice but got bored, and is a great friend and mentor. He has created a new retargeting service, that I am customer of, and has been crushing for us. Full disclosure - If anyone signs up off my twitter, he has to send me a Lou malnati's Pizza - so I am just shilling at this point. Love Mike. -- Through our conversation, you'll discover: 00:00 Introduction to Mike Costigan: The Entrepreneurship Mentor 01:12 Learning Digital Marketing and Entrepreneurial Scrappiness 02:02 The Philosophy of Customer Acquisition and Building Relationships 04:18 Embracing the Challenges of Entrepreneurship 16:35 Survival and Success in Business: Lessons from Experience 18:07 Exploring the Power of Retargeting in Digital Marketing 21:41 Exploring the Power of Retargeting 22:03 The Mechanics of Retargeting: How It Works 23:03 The Cost-Effectiveness of Retargeting 23:40 Building a Comprehensive Retargeting Platform 24:23 Leveraging Retargeting for Different Business Models 29:01 Success Stories and the Impact of Retargeting 30:37 Technical Insights and Strategies for Effective Retargeting 35:11 The Future of Business with AI and Retargeting 40:26 Concluding Thoughts on Retargeting and Business Strategy Stay connected for more insights and strategies by following @MatznerJon on Twitter and subscribing to our newsletter at lazyleverage.beehiiv.com .…
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In this episode, Christian and I dive into the nuanced world of military-style debriefing and its transformative application in business leadership and operations. Christian truly stands out in the digital landscape for his insights and experience. Our discussion extends beyond the mere act of debriefing, touching upon stress management, the essence of communication in critical situations, and the overarching impact of military discipline on commercial success. We dissect the debrief mindset, a crucial learning tool in the military for enhancing future actions and operational efficiency, advocating for its adoption in business practices to refine processes and avert repeat errors. Our conversation aims to bridge the gap between the rigorous debriefing standards of military operations and the often less structured approach seen in the business environment, highlighting simple yet effective techniques like meeting success ratings as a step towards more disciplined business practices. Through our conversation, you'll discover: 00:00 - Setting the stage with an introduction to the importance of debriefing in both military and business contexts. 00:00 - Sharing a compelling story of composure and coordination during a helicopter incident. 01:04 - Insights into personal stress management techniques and maintaining calm under pressure. 02:19 - Discussing the critical role of maintaining composure in high-stress situations for effective leadership. 02:59 - The essential aspects of communication and coordination, illustrated through aviation experiences. 03:06 - Reflecting on lessons learned from first mission experiences, emphasizing ownership and control. 05:15 - Exploring the concepts of delegation and intent within leadership frameworks. 06:30 - Delving into strategies for efficient email communication to protect team focus and productivity. 12:49 - The leader's role in safeguarding the team's energy and focus from unnecessary distractions. 18:52 - Analyzing the advantages of membership-based business models over traditional agency structures. 25:55 - Identifying issues within conventional agencies and the evolution towards innovative business models. 26:31 - The challenges and rewards of building a global team and scaling business operations. 36:38 - Emphasizing the significance of debriefing and institutional memory in cultivating high-performance organizations. 39:42 - Advocating for the routine implementation of debriefing practices to enhance team performance and organizational learning. 49:02 - Concluding with a reflection on the pivotal role of debriefing in achieving exceptional business performance. This episode is a deep dive into the discipline of debriefing and its critical role in driving business excellence. Join Christian and me as we unpack the lessons learned from high-stress military environments and their application to the business world, offering listeners a unique perspective on leadership, communication, and organizational efficiency. Stay connected for more insights and strategies by following @MatznerJon on Twitter and subscribing to our newsletter at lazyleverage.beehiiv.com .…
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Join Peter and me in a thought-provoking conversation where we delve into the intricacies of designing a fulfilling life, building unwavering confidence, and embarking on the entrepreneurial journey. As career entrepreneurs who cherish significant time off, we explore the concept of "micro audiences" and the impact they have on our ventures. We share insights on the essence of setting clear goals, the value of self-reflection, and the critical nature of experiencing an apprenticeship period for hands-on learning. Furthermore, we discuss the strategic approach of starting with low-commitment franchises to gain a comprehensive understanding of the business landscape, all while emphasizing the importance of aligning business endeavors with personal life goals. Through our conversation, you'll discover: 00:00 - Welcoming insights and setting the stage for our discussion on life and business design. 00:01 - The unexpected value of having haters and being opinionated. 00:25 - The significance of uniqueness and having strong opinions in building an audience. 01:18 - How disagreement fosters a more engaged and diverse following. 02:22 - Evaluating the role and influence of social media influencers. 03:13 - The necessity for original insights and the power of authenticity. 04:15 - Celebrating differences and the importance of articulating opposing viewpoints. 09:52 - Strategies for prioritizing and focusing on what truly matters in life and business. 16:11 - How business activities can shape and reflect your lifestyle choices. 17:58 - Prioritizing family goals and the impact on business decisions. 19:07 - Exploring the EOS Implementer lifestyle as a case study in life design. 20:28 - Personal anecdotes on decision-making and overcoming limiting beliefs. 21:09 - The crucial role of systems in achieving desired life and business outcomes. 24:47 - Leveraging small wins to build confidence and momentum. 27:18 - A deep dive into the entrepreneurial mindset and the journey to starting a business. 28:16 - Discussing the invaluable lessons and experiences gained through apprenticeship in business. 30:54 - Weighing the benefits and drawbacks of franchising as a business model. 33:29 - Concluding thoughts on starting and building a business with the end goal in mind. This episode is an essential listen for aspiring entrepreneurs and seasoned business owners alike, offering a blend of personal experiences, practical advice, and strategic insights for anyone looking to design a life they love, build confidence, and successfully navigate the business world. --- Stay connected for more insights and strategies by following @MatznerJon on Twitter and subscribing to our newsletter at lazyleverage.beehiiv.com . Next Episode Teaser: Don't miss "Debriefing Mindsets: Applying Military-Style Debrief & Leadership Tactics to Business," where Christian and I tackle the efficiency of communication, the minimization of stress through systems, and the transformative power of military-style debriefing in business leadership. Inspired by a conversation that reaffirms the remarkable influence of disciplined, structured approaches to business, this episode promises to be a game-changer for leaders seeking to enhance their operational and team management strategies.…
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In this episode, we tackle the complex dynamics of global team management, addressing the pivotal question many leaders face: "Is your global team failing you, or are you failing them?" With extensive experience in hiring, we dive into identifying the top red flags for both American and global talent, aiming to discern the root causes behind a team's underperformance. From responsiveness and proactiveness to the deeper nuances of cultural fit and communication barriers, we explore how to effectively manage and nurture global talent for optimum performance. Through our conversation, you'll discover: 00:00 - An introduction to the challenges and opportunities of managing global teams. 00:19 - Insights into the nuances of communication and the significance of responsiveness and punctuality. 01:15 - Effective strategies for the screening and interviewing process to identify potential red flags early. 04:11 - The importance of understanding a candidate's thought process and their ability to integrate into your work culture. 10:57 - Observations on red flags within the first 30 days and strategies to address them. 16:37 - The art of headhunting and real-life examples that illustrate the dos and don'ts of global recruitment. 17:11 - Discussing the spectrum of responses in recruitment and the insights they provide. 25:01 - The critical role of setting clear expectations and the impact of communication on recruitment success. 29:14 - Highlighting the need to address red flags early to prevent long-term issues. 31:28 - The effectiveness of memos and structured communication in enhancing team dynamics and performance. This dialogue is essential for anyone navigating the complexities of international hiring and team management, offering practical advice and insights to foster a thriving and cohesive global team. --- Stay connected for more insights and strategies by following @MatznerJon on Twitter and subscribing to our newsletter at lazyleverage.beehiiv.com . Next Episode Teaser: Don't miss our upcoming episode, "Designing Life, Building Confidence, and Starting a Business," where Peter and I share our experiences as career entrepreneurs who value significant personal time off. We'll discuss the influence of "micro audiences" and offer guidance for those embarking on their entrepreneurial journey. Join us for an honest conversation about lifestyle design, boosting confidence, and the fundamentals of launching a successful business.…
Join me in a compelling dialogue with Peter Lohmann (@pslohmann) as we explore the intricacies and hurdles involved in crafting and sustaining robust business partnerships. Our discussion is rooted in the belief that the foundation of a successful partnership lies in clear communication, mutual respect, and shared goals. We delve into the necessity of formalizing agreements to address potential challenges proactively, the dynamics of unequal partnerships, and the evolution of partnership roles over time to preserve clarity and trust. Through our conversation, you'll discover: 00:00 - Kicking off with an overview of why partnerships are crucial to business success and the initial steps to establishing a solid foundation. 01:08 - Delving into the dynamics that define and differentiate successful business partnerships from the rest. 02:27 - Exploring the nuances between global collaborations and traditional business partnerships. 03:17 - The critical role of clearly defining the business objectives and expectations within a partnership. 06:16 - Discuss how trust serves as the cornerstone of any partnership and strategies to build and maintain this trust over time. 07:26 - Sharing valuable lessons learned from past partnerships, including the highs and lows that have informed our current understanding. 20:21 - Emphasizing the value of experience and the long-term benefits of prioritizing learning and growth over immediate financial gains in partnerships. 22:30 - Concluding with insights on the dedication and effort required to elevate a partnership to new heights of success. This episode is a must-listen for anyone looking to navigate the complexities of business partnerships with wisdom and foresight. Whether you're forming a new partnership or looking to strengthen an existing one, Peter and I offer practical advice and reflections based on our extensive experiences. --- Next Episode Teaser: Tune in for "Decoding Talent Management: Recognizing Red Flags in Global Teams," where we tackle the pressing question: "Is your global team failing you, or are you failing them?" With extensive experience in hiring hundreds of individuals, we'll discuss the top red flags for both American and global talent, providing insights into how to foster a thriving environment for your international team. Stay tuned for more insightful discussions by following @MatznerJon on Twitter and subscribing to our newsletter at lazyleverage.beehiiv.com .…
In this episode, I connect with Peter Lohmann (@pslohmann), a significant figure in the SMB space known for his deep insights and influential presence. Our discussions on small and medium business (SMB) issues have always been enriching, prompting us to record our latest conversation for a broader audience. We dive into the concept of building business leverage, discussing everything from the nuances of high-leverage work to the practicalities of hiring and employee management across various business sizes. Through our conversation, you'll discover: 00:00 - Reconnecting and setting the scene for our discussion on leveraging business dynamics. 00:26 - Delving into the impact and creation of content as a leverage tool in business. 01:18 - Reflecting on the excitement of live events and the challenges of shifting focus in business strategies. 03:03 - Examining the allure of high-leverage work and its implications for business transitions. 04:45 - Jon's transition to embracing 'lazy leverage' and the reasoning behind strategic business laziness. 06:50 - Discussing the misconceptions of fame and success in the business world. 09:10 - Addressing the struggle with high-priced fixed costs and the quest for sustainable business models. 17:01 - Debating the dilemma of hiring in-house marketing versus outsourcing for flexibility and efficiency. 21:37 - The critical role of equity and ownership in fostering business commitment and accountability. 22:20 - Highlighting the power of accountability in leadership and its impact on business culture. 23:20 - Exploring local accountability and its influence on organizational culture and success. 23:47 - The importance of normative accountability in achieving business objectives. 25:03 - How revenue models profoundly affect business operations and strategic decisions. 25:48 - Navigating the challenge of hiring the right talent for optimal business growth. 26:31 - Emphasizing the importance of focus for achieving business success. 27:33 - The indispensable role of CEOs in spearheading business growth and direction. 28:07 - The effectiveness of single-minded focus in driving business achievements. 28:48 - Managing the complexities of juggling multiple business interests and ventures. 37:45 - The unique role of satire in public debate and its unexpected relevance to business discussions. 39:52 - Wrapping up with insights on understanding the business scale and leveraging it for success. Peter and I tackle these topics with candidness and depth, offering listeners a comprehensive look into leveraging business practices for success and growth. Whether you're a seasoned business owner or navigating the early stages of entrepreneurship, this conversation is packed with valuable lessons and strategies. --- Stay tuned for our next episode, "Building Strong and Successful Business Partnerships," where Peter Lohmann and I delve into the complexities of establishing and nurturing effective business partnerships, sharing our experiences and insights on overcoming challenges and maximizing partnership potential. Keep up with the latest insights by following @MatznerJon on Twitter and subscribing to our newsletter at lazyleverage.beehiiv.com .…
Join me in a fascinating conversation with Michael Greenberg (@gentoftech), a brilliant mind and frequent collaborator who often experiences the spontaneous "Jon treatment" — impromptu Zoom calls to dissect various business concepts. This time, we hit the record button on one of our dynamic discussions, covering the expansive terrain of digital operations and automation. We delve into how the digital operations toolkit, encompassing AI, automation, and the strategic use of global talent, is revolutionizing business practices from the core. Through our conversation, you'll discover: 00:00 - Kicking off with an introduction of my guest, Michael Greenberg, and the unique backstory of our collaboration. 00:25 - How our friendship and professional partnership began and evolved over time. 00:51 - Diving into the essence and future of digital operations within modern business ecosystems. 01:23 - Discussing the transformative impact of automation and AI on enhancing workforce capabilities and business models. 02:20 - A critical look at how business models are being reshaped by digital advancements. 02:59 - Drawing parallels between the internet revolution and the current wave of digital operation tools. 05:37 - Unpacking the components of the digital operations toolkit and its role in business innovation. 05:50 - The critical role of effective documentation in streamlining digital operations. 06:27 - Addressing the challenges and considerations in automating operational tasks. 08:17 - Operationalizing AI for business efficiency and competitive advantage. 09:51 - Exploring the capabilities and potential of AI tools in business settings. 11:38 - Analyzing the emerging business model of integrating human expertise with technological solutions. 14:36 - Projections on the future role of AI across business sectors. 16:39 - The burgeoning potential of AI in content creation and its implications for businesses. 21:48 - Investigating innovative business models enabled by AI advancements. 23:45 - Discussing pricing strategies and business models in the context of digital operations. 24:42 - Evaluating different charging models for digital services and products. 25:02 - The effectiveness and appeal of productized services in a digital-first marketplace. 26:37 - The inherent challenges within the traditional agency business model and potential solutions. 28:21 - The concept of embedded staffing as a response to evolving business needs. 31:47 - Debating the future of labor in the context of high skill versus global talent. 33:23 - The overarching impact of AI and automation on labor markets and employment strategies. 35:46 - The significance of contract structures in the freelance and remote work landscape. 37:20 - Concluding with reflections on the need for inspiration and innovation in navigating digital operations. This episode is a must-listen for anyone intrigued by the intersection of technology, business strategy, and the future of work. Michael and I unpack complex topics with ease, providing actionable insights and thought-provoking perspectives on navigating the digital revolution. --- Stay tuned for our next episode, "Building Business Leverage," where Peter Lohmann (@pslohmann) and I dive deep into discussions on SMB issues, sharing insights from our latest conversation. Keep up with the latest insights by following @MatznerJon on Twitter and subscribing to our newsletter at lazyleverage.beehiiv.com .…
In this episode, I sit down with Shawn Gorham (@shawngorham) to navigate the complexities of using Upwork for the first time, specifically aimed at enriching a probate attorney contact list. Shawn sought advice on leveraging Upwork to access a global talent pool for compiling and enhancing a significant dataset. Our conversation unveils the strategic use of Upwork to connect with skilled freelancers from South Asia, utilizing tools like LinkedIn Navigator and Apollo for lead enrichment. We delve into the nuances of crafting effective job postings, the importance of setting crystal-clear expectations, and the strategy of initially hiring two workers to find the best fit. Our discussion not only highlights the specifics of lead enrichment but also explores the broader implications of engaging with global talent for business needs. Through our conversation, you'll discover: 00:00 - Kicking off with our journey into lead enrichment using Upwork. 00:08 - The initial quest to compile a comprehensive probate attorney contact list. 00:51 - Considering outsourcing for data compilation to enhance efficiency and accuracy. 01:16 - Unpacking the advantages of Upwork for lead enrichment and the critical role of clear instruction. 02:30 - The essential practice of providing detailed job postings to attract the right talent. 03:33 - Strategies for effective hiring on Upwork, ensuring the selection of capable freelancers. 04:42 - Tips on identifying and securing the most suitable candidates for lead enrichment tasks. 05:42 - Discussing the impact of AI tools in refining job postings for better outreach. 06:39 - The untapped potential of leveraging global talent to drive business initiatives. 08:07 - Investigating additional resources and databases for gathering potential leads. 09:56 - Wrapping up with key takeaways and actionable next steps for utilizing Upwork in lead enrichment efforts. This episode is a treasure trove of insights for anyone looking to understand the power of Upwork in accessing global talent for specific business tasks like lead enrichment. Shawn and I share our experiences and advice on navigating the platform to maximize results for your business projects. -- Stay tuned for our next episode, "Digital Operations," where I engage in a spontaneous and insightful conversation with Michael Greenberg (@gentoftech), discussing the random yet relevant aspects of business that could have a broader appeal to my audience. Our unscripted dialogues are always full of surprises and valuable takeaways. Keep up with the latest insights by following @MatznerJon on Twitter and subscribing to our newsletter at lazyleverage.beehiiv.com .…
به Player FM خوش آمدید!
Player FM در سراسر وب را برای یافتن پادکست های با کیفیت اسکن می کند تا همین الان لذت ببرید. این بهترین برنامه ی پادکست است که در اندروید، آیفون و وب کار می کند. ثبت نام کنید تا اشتراک های شما در بین دستگاه های مختلف همگام سازی شود.
Daily Deals
Daily Deals
Player FM - برنامه پادکست
با برنامه Player FM !
با برنامه Player FM !
))
