Content, Consulting, And Franchising: A Discussion With Patrick

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محتوای ارائه شده توسط Jon Matzner and Peter Lohmann, Jon Matzner, and Peter Lohmann. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Jon Matzner and Peter Lohmann, Jon Matzner, and Peter Lohmann یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

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The Icelandic Art of Intuition with Hrund Gunnsteinsdóttir | 307 35:19

11 روز پیش35:19

پخش در آینده

لیست ها

پسندیدن

دوست داشته شد

35:19

We’ve turned intuition into a buzzword—flattened it into a slogan, a gut feeling, or a vague whisper we don’t always know how to hear. But what if intuition is so much more? What if it's one of the most powerful tools we have—and we’ve just forgotten how to use it? In this episode, I’m joined by Hrund Gunnsteinsdóttir , Icelandic thought leader, filmmaker, and author of InnSæi: Icelandic Wisdom for Turbulent Times . Hrund has spent over 20 years studying and teaching the science and art of intuition through her TED Talk, Netflix documentary ( InnSæi: The Power of Intuition ), and global work on leadership, innovation, and inner knowing. Together, we explore what intuition really is (hint: not woo-woo), how to cultivate it in a culture obsessed with logic and overthinking, and why your ability to listen to yourself might be the most essential skill you can develop. In This Episode, We Cover: ✅ Why we’ve misunderstood intuition—and how to reclaim it ✅ Practical ways to strengthen your intuitive muscle ✅ What Icelandic wisdom teaches us about inner knowing ✅ How to use intuition during uncertainty and decision-making ✅ Why trusting yourself is an act of rebellion (and power) Intuition isn’t magic—it’s a deep, internal guidance system that already exists inside you. The question is: are you listening? Connect with Hrund: Website: www.hrundgunnsteinsdottir.com TedTalk: https://www.ted.com/talks/hrund_gunnsteinsdottir_listen_to_your_intuition_it_can_help_you_navigate_the_future?utm_campaign=tedspread&utm_medium=referral&utm_source=tedcomshare Newsletter: https://hrundgunnsteinsdottir.com/blog/ LI: www.linkedin.com/in/hrundgunnsteinsdottir IG: https://www.instagram.com/hrundgunnsteinsdottir/ Book: InnSæi: Icelandic Wisdom for Turbulent Times Related Podcast Episodes: How To Breathe: Breathwork, Intuition and Flow State with Francesca Sipma | 267 VI4P - Know Who You Are (Chapter 4) Gentleness: Cultivating Compassion for Yourself and Others with Courtney Carver | 282 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

Lazy Leverage « »
Content, Consulting, and Franchising: A Discussion with Patrick | Lazy Leverage #49

حدود یک سال پیش 46:17

اشتراک گذاری

MP3•خانه قسمت

Follow Patrick on X or FranDawgs.com

TIMESTAMPS
(00:25) Introduction and Background
(06:22) Launching Frandawgs: The New Vision
(10:20) Content Strategy Deep Dive
(19:00) The YouTube Opportunity
(27:25) The Journey from HVAC Sales to Tech Startups
(31:00) The Franchise Industry Reality Check
(33:00) Data Challenges
(36:05) Monetization Strategies for B2B Content
(41:49) Perfect Day Vision
(43:56) Closing Thoughts and Contact Information

Stay connected for more insights and strategies by following:
Jon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@MatznerJon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lazyleverage.beehiiv.com⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Peter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠@pslohmann⁠⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠⁠peterlohmann.com

59 قسمت

#Business #Jon Matzner and Peter Lohmann #Jon Matzner #Peter Lohmanns

Content, Consulting, and Franchising: A Discussion with Patrick | Lazy Leverage #49

Lazy Leverage

published حدود یک سال پیش

اشتراک گذاری

MP3•خانه قسمت

Follow Patrick on X or FranDawgs.com

59 قسمت

#Business #Jon Matzner and Peter Lohmann #Jon Matzner #Peter Lohmanns

همه قسمت ها

1
The Hidden Power of Low Leverage (And How to Use It Strategically) | Lazy Leverage #59 58:08

۲ روز پیش58:08

58:08

In an age obsessed with scale, speed, and leverage, it’s easy to forget that the best long-term advantage might come from doing the exact opposite. Call it the "Low Leverage Advantage." When you're early in your career—or launching something new—there’s a strong case for diving into the work yourself. Not delegating. Not automating. Just doing. Need to onboard a new sales team? Write the first 20 cold DMs yourself. Building a new ops process? Sit next to the team member buried in outdated workflows and fix it together. Why? Because high leverage comes from judgment. And judgment comes from getting close to the metal. It’s why executives driving Ubers for a week makes more sense than another offsite. Or why a CEO helping troubleshoot a Dropbox error can spark more productivity than another strategy session. But the magic doesn’t stop at work. Trying to optimize your personal life with AI prompts and workflows? Terrible idea. Your kids don’t need you to delegate bedtime—they need you to show up. Presence is low leverage, but it’s high value. The trick? Learn to oscillate. Plant with intimacy, harvest with leverage. Create media, but still get your hands dirty. Record podcasts, but stay close to the customer. Don’t chase scale so hard that you forget where insights come from. Low leverage isn’t a step backward—it’s an intentional investment in depth. And if you document along the way, even the mundane becomes future leverage. Your dusty SOP doc? Might be the foundation of your next seven-figure business. Leverage and scale will come, but only if you show up, do the work, and remain consistent. Key Topics: (03:08) Why (and When to) Go Low Leverage? (10:19) How Low Leverage Activities Build Loyalty with Team Members (17:08) Laying the Groundwork Early on in Your Business (23:05) Learning New Skills with Low Leverage Work (31:00) Creating a Body of Work That Makes the Best Use of Your Time (40:25) Nurturing Growth by Encouraging Healthy Debates (48:22) Why Respectful Disagreement Between Team Members is Good for Business (53:27) Jon and Peter’s Latest AI Breakthroughs Stay connected for more insights and strategies by following: Jon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@MatznerJon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lazyleverage.beehiiv.com⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Peter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@pslohmann⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠peterlohmann.com…

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Why Your Business Problems Are Actually Leadership Problems (And How to Fix Them) | Lazy Leverage #58 44:13

12 روز پیش44:13

44:13

Most small business owners think leadership is instinctual—something you figure out once you’re “in charge”. But if your managers act like friends, choke on tough conversations, or drown their teams in bureaucracy—you've got a leadership gap that’s preventing you from taking your company to the next level.. Today, Jon and Peter break down why leadership is taught, not caught. Their message is simple: great companies don't just promote top performers and hope for the best. They train leaders the moment they’re knighted into management—and they make the expectations painfully clear. It’s not enough to hand someone a team and hope they "figure it out." You have to define leadership (get the job done, care for, and retain your people), teach core skills (giving feedback, holding accountability without micromanaging), and most critically, create psychological safety. Jon’s most important move? Running a weekly emerging leaders meeting—teaching frontliners how to think, fire, hire, and lead before the problems show up. Leadership isn’t about being the smartest guy in the room. It’s about creating the space for others to thrive and grow. Culture isn’t just vibes—it’s the operating system of your company. Skip investing in leadership development, and you’ll be stuck wondering why no one takes initiative. Train your people to lead with clarity, courage, and care—and you won’t just survive—you’ll scale. Key Topics: (02:47) Peter’s New Favorite Definition of Leadership (07:24) Jon and Peter’s Leadership/Management Philosophies (11:24) How Great Leaders React When Things Go Wrong (20:00) Setting the Tone with Younger Leaders (27:12) The Importance of Defining Leadership/Management to Team Members Early On (32:04) Developing Your Leaders and Staying Accountable to Your Team (39:45) The Empathy Edge Stay connected for more insights and strategies by following: Jon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@MatznerJon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lazyleverage.beehiiv.com⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Peter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@pslohmann⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠peterlohmann.com…

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Why “Just Slack Me” Doesn’t Work Globally (and What to Do Instead) | Lazy Leverage #57 44:03

22 روز پیش44:03

44:03

Most business owners don’t think they have a “culture problem.” But if your team misses deadlines, seems afraid to speak up, or quits without notice—you’ve got one. This isn’t a vibes issue. It’s a systemic one. Today Jon sits down with Sagan’s Head of Product, Binsi Das, to break down the hidden culture traps that derail global teams. Here’s what’s happening: you’ve built a company with an egalitarian mindset—flat structure, open feedback loops, lots of autonomy. But half your team comes from hierarchical, low-context cultures. In many of these countries, employees don’t speak up unless asked directly, bosses don’t typically use Slack, and using AI can get you fired. The fix? Awareness, structure, and trust. Know that culture isn't just where someone is from—it’s how they communicate, perceive authority, and handle feedback. Build memos, not just Slack rants. Create explicit permission structures. Watch faces and tone as much as words. Start with small, low-stakes projects and coach confidence into your team, especially if they come from high-control backgrounds like BPOs or strict traditional offices. Also, stop assuming they’ll just “get it.” People won’t magically unlearn 30 years of cultural conditioning because your company has a no-meeting Monday. Write things down. Give context. Be human. And memo everything. Memos are the underrated superpower of leadership. They force clarity, reduce Slack flailing, and act as asynchronous coaching tools. They also turn you into a multiplier—not a micromanager. Culture issues can sneak up on leaders of global teams in the form of rework, delays, confusion, and burnout among team members. But if you build systems that acknowledge the hidden rules people operate under, you won’t just manage your team—you’ll unlock them. Remember: It’s not about hiring smarter—it’s about leading wiser. Key Topics: (03:12) The Unspoken Rules of Cross-Cultural Leadership (11:30) Empowering Your Team to Become More Proactive (17:27) Low Context vs High Context Cultures (24:42) Unlocking the Potential of High-Value Talent (36:32) Jon and Binsi’s Thoughts on Memos (42:03) Other Common Leadership Mistakes…

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Why Notebook LM Might Be the Sleeper AI Tool of the Year | Lazy Leverage #56 44:58

30 روز پیش44:58

44:58

Google quietly dropped an AI tool that could replace half your tech stack. Its name? NotebookLM . Think ChatGPT, but with deep integration into your documents and a smarter memory. You can feed it PDFs, YouTube transcripts, Google Docs, or even random web pages. From there, it becomes like a supercharged research assistant that not only remembers what you’ve uploaded but cites it like a pro. Sure, there are a couple of downsides: as of now, sharing is limited to people on the same Google Workspace, and there’s no API. But the upside is wild. You can create topic-specific notebooks—for example, onboarding, legal docs, or SOPs—and then just ask it natural language questions like “What were our last three hires?” or “What did I say in my journal about work-life balance?” It's especially powerful for teams or solo entrepreneurs looking to offload some mental load. You can use it to prepare for meetings, craft a vivid vision for your company, or even build a repository of everything you’ve ever written or said. Instead of combing through old files or Slack threads, just ask. We're on the cusp of turning years of scattered knowledge into a living, searchable, AI-powered archive. And it's free with Google. If Notion and Trello don’t adapt fast, they’re going to be toast. Moral of the story: dump your docs into Notebook LM, talk to it like your most competent employee, and watch the magic happen. Key Topics: (02:12) Initial Thoughts on NotebookLM (08:10) Having a Vivid Vision for Your Business (11:32) The Best Way to Phrase Questions to AI (16:39) Creating a Content Ecosystem with LM (24:50) Consolidating Data from Point Solutions (31:43) The Power of a Two-Day Solo Retreat (41:00) Final Thoughts Stay connected for more insights and strategies by following: Jon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@MatznerJon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lazyleverage.beehiiv.com⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Peter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@pslohmann⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠peterlohmann.com…

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Stop Using AI to Make Horses Faster: Design for the Future Now | Lazy Leverage #55 46:47

۵ weeks پیش46:47

46:47

AI isn’t here to replace your team—it’s here to give them time back. Join Jon and Peter as they explore how the right interfaces and integrations can supercharge productivity across your org! Jon kicks things off by sharing his vision: every new client should get a completely customized front end tailored to their needs—think “cars, not faster horses.” He and Peter riff on the challenge of AI adoption at the ground level—how time-starved teams struggle to learn new tools—and the importance of delivering point solutions that are simple, embedded, and immediately useful. There’s an appreciation for systems thinking here–that true leverage comes from building thoughtful infrastructure. Peter raises a great point about the power of centralized data. He’s excited about tools like Loveable, but acknowledges their real magic happens when all business data lives in one well-organized database. They reflect on past limitations—splitting data between platforms—and how new tools like Supabase and Airtable now make consolidation more accessible, especially with AI riding shotgun. Finally, Jon and Peter dive deep into emerging AI tools like Lindy and Perplexity, ways to integrate Notion with natural language, and even the wild potential of GPT-4’s AI-generated images for marketing real estate! Key Topics: (01:40) Cars, Not Just Faster Horses (08:12) Possible Paths to AI Adoption by Teams (12:54) AI for Enterprise-Level Databases (20:43) Property Management Applications (24:31) Using AI to Answer AI-Related Questions (31:46) Finding an AI Model That Helps You Aggregate Industry-Specific News (34:42) How Property Managers Can Take Advantage of GPT-4’s New Image Gen Capabilities (39:20) “The Future Is Here. It’s Just Not Evenly Distributed." Stay connected for more insights and strategies by following: Jon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@MatznerJon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lazyleverage.beehiiv.com⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Peter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@pslohmann⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠peterlohmann.com…

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How Lovable Can Save You Hundreds of Hours on Your Web Development | Lazy Leverage #54 55:14

۶ weeks پیش55:14

55:14

Imagine having a fully-functional website or landing page created in seconds, simply by transcribing your thoughts, turning it into a prompt, then hitting Enter. Oh, and you don’t have to spend a cent to make it happen. Now stop imagining. Enter Lovable, your “superhuman AI full stack engineer”. Today, Jon gives us a brief, yet life-changing overview of Lovable as he helps Peter build a custom CRM in real time. Jon walks us through just a few of the outputs that Lovable can make possible, from mortgage calculators to hiking trail apps–in multiple languages. We dive into how this breakthrough in AI is democratizing web development, making it possible for anyone to design and modify applications even without a coding background. Jon and Peter also demonstrate how to connect your front-end with Airtable’s innovative back-end tools, and how to build upon your Lovable-built website with authentication and data storage architecture. Whether you're adjusting UI elements, reimagining your website’s aesthetics, or starting a brand from scratch, Lovable’s reshaped the playing field for good. And all we need to start taking advantage of this opportunity is to embrace a little creativity and playfulness! Timestamps: (03:27) Using Claude to Turn Your Vision Into an Organized Brief (13:00) How to Leverage Lovable with Minimal Coding Expertise (17:44) Examples of Websites Built with Lovable (20:30) Peter’s New Custom CRM (23:01) Connecting the Front-End with Airtable for the Backend (29:51) Building Authentication and Data Storage Architecture (33:00) Adding an Analytics Dashboard (38:18) Configuring the Front End to Build a Native Mobile App (40:14) How APIs Allow Front Ends to Talk to Back Ends (51:58) Jon and Peter’s Closing Thoughts Stay connected for more insights and strategies by following: Jon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@MatznerJon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lazyleverage.beehiiv.com⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Peter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@pslohmann⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠peterlohmann.com…

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Identifying Business Constraints: The Strategic Framework Behind Landy Leads | Lazy Leverage #53 52:30

۷ weeks پیش52:30

52:30

Ever wonder what happens when an entrepreneur stops trying to do everything and finds the right vehicle? Brandon Parker was juggling multiple businesses when he met Jon two years ago. Now he's running a team of 40+ and crushing it with Landy Leads. In this conversation, they break down exactly HOW that transformation happened. You'll learn why constraint-based thinking is the key to rapid growth, how to leverage global talent effectively, and the power of systems like Airtable for scaling operations. Plus, discover the "make errors visible" approach to building better processes and why your current tech stack might be secretly sabotaging your growth. If you're ready to stop working harder and start working smarter, this episode is your blueprint. TIMESTAMPS: (00:28) Introduction and Guest Welcome (01:35) Consulting Insights and Business Scaling (05:05) Global Talent and AI Integration (07:39) Constraint-Based Thinking and Optimization (13:00) The Toyota Management System Approach (15:58) Sagan's Offerings and Continued Education (25:45) Airtable Benefits (32:561) Effective Hiring Strategies and AI Integration (37:42) Optimizing Lead Qualification with AI (50:31) Final Thoughts and Endorsements Stay connected for more insights and strategies by following: Jon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@MatznerJon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lazyleverage.beehiiv.com⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Peter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@pslohmann⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠peterlohmann.com⁠…

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Rebuilding a Business with AI and Global Talent | Lazy Leverage #52 51:53

۹ weeks پیش51:53

51:53

From Northern Ireland to navigating a PE buyback, Cathryn Lavery brings her raw, unfiltered take on building businesses in 2025. Join Jon as they geek out over AI tools, debate the death of the traditional EA role, and reveal why 'smart, hungry, coachable' beats experience every time. Plus, learn why your $85k/year US marketer might be in trouble (and what to do about it). Pure value, zero BS. TIMESTAMPS (00:39) Introduction and Guest Welcome (01:20) AI in Personal & Professional Life (06:50) Voice Technology and Content Creation (10:35) Buying Back the Business (13:28) Hiring and Leveraging Global Talent (20:28) Architecting Workflows with AI (26:45) Value Proposition and Membership Benefits (30:59) The "Smart, Hungry, Coachable" Framework (37:42) Remote Work and Context Building (40:17) Global Talent Pool Insights (45:08) Team Development (49:10) Content Strategy (51:03) Wrap up and Contact Information Check out ⁠Wisprflow.ai⁠ Connect with ⁠Cathryn on X⁠ , sign up for ⁠her newsletter⁠ , or visit ⁠her store⁠ . Stay connected for more insights and strategies by following: Jon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@MatznerJon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lazyleverage.beehiiv.com⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Peter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@pslohmann⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠⁠⁠peterlohmann.com⁠…

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When to Cancel Projects and Refocus Your Team | Lazy Leverage #51 44:25

10 weeks پیش44:25

44:25

What happens when you tell your entire executive team that all their projects are cancelled? Jon Matzner did exactly that, and the results were shocking. In this episode, Jon and Peter Lohmann dive deep into the art of extreme focus, why most businesses are working on the wrong things, and how to identify what actually moves the needle. Plus: fascinating insights on the Toyota Way, why some fires need to burn, and the infamous jazz cup jacket story you didn't know you needed to hear. Timestamps (00:31) Introduction (01:20) Focusing on Constraints (03:33) The Importance of Prioritizing Tasks (06:56) Understanding and Tackling Churn (18:13) Project Management Simplified (20:17) Maintaining Accountability (25:58) Account Management Strategies (27:26) Exploring the Toyota Way (30:00) Applying Toyota Principles to Knowledge Work (40:14) Questions to Always Be Asking (42:00) Closing Thoughts: The Art of Being Present Stay connected for more insights and strategies by following: Jon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@MatznerJon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lazyleverage.beehiiv.com⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Peter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠@pslohmann⁠⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠⁠peterlohmann.com…

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Rethinking Business Communities: What Makes Them Work in 2025 | Lazy Leverage #50 1:03:00

11 weeks پیش1:03:00

1:03:00

Want to know what's really happening in the world of B2B communities? Jon and Peter pull back the curtain on how they're building multi-million dollar business communities that are making traditional trade associations obsolete. They reveal their strategy for using AI to circumvent legacy software, share insider tips on community building, and discuss how to use capital to accelerate growth. Warning: This episode might make traditional SaaS companies uncomfortable. Timestamps (00:00) Welcome to Lazy Leverage (02:27) Discussing AI in Business (04:33) Challenges with traditional SaaS (09:36) Innovative Solutions for Data Management (11:26) The Future of Vertical SaaS (21:00) Building a Community and Influencer Impact (35:12) Value Proposition of Modern Trade Associations (38:37) Geographic Dispersion and Competitive Dynamics (40:37) Sponsorship and Revenue Models (46:02) Using Capital to Accelerate Strategy (53:05) Building a Media Property for Niche Communities (58:00) Final Thoughts and Tools Stay connected for more insights and strategies by following: Jon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@MatznerJon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lazyleverage.beehiiv.com⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Peter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠@pslohmann⁠⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠⁠peterlohmann.com…

1
Content, Consulting, and Franchising: A Discussion with Patrick | Lazy Leverage #49 46:17

11 weeks پیش46:17

46:17

In this candid conversation, Patrick (formerly known as Franchise Wolf) opens up about his evolution from anonymous content creator to co-founder of Frandawgs. Learn why he initially hid his identity, how he grew his audience through strategic storytelling, and the unexpected lessons he learned about monetization in the B2B space. A masterclass in pivoting from pure content creation to building a real business. Follow Patrick on X or FranDawgs.com TIMESTAMPS (00:25) Introduction and Background (06:22) Launching Frandawgs: The New Vision (10:20) Content Strategy Deep Dive (19:00) The YouTube Opportunity (27:25) The Journey from HVAC Sales to Tech Startups (31:00) The Franchise Industry Reality Check (33:00) Data Challenges (36:05) Monetization Strategies for B2B Content (41:49) Perfect Day Vision (43:56) Closing Thoughts and Contact Information Stay connected for more insights and strategies by following: Jon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@MatznerJon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lazyleverage.beehiiv.com⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Peter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠@pslohmann⁠⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠⁠peterlohmann.com…

1
Why Your Best Hire Might Know Nothing About Your Industry | Lazy Leverage #48 29:05

12 weeks پیش29:05

29:05

Ever hired someone with 'perfect experience' only to watch them fail? Justin Brown, Director of Operations at Zen Windows, shares how they transformed their hiring process by focusing on three key attributes instead of industry experience. Learn how they turned a guy with zero window knowledge into their Installation Manager superstar in just 7 days, and why their global talent strategy is crushing traditional hiring methods. Timestamps (00:26) Introduction to Justin Brown and Zen Windows (01:39) The "Smart, Hungry, Coachable" Hiring Philosophy (06:36) Fast Hiring vs. Slow Hiring Debate (11:06) Success Stories with Global Talent (16:01) Building Elite Teams Through Training (19:31) Future of Learning and Development at Sagan (27:36) Wrap-up and Final Thoughts Stay connected for more insights and strategies by following: Jon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@MatznerJon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lazyleverage.beehiiv.com⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Peter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠@pslohmann⁠⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠⁠peterlohmann.com⁠…

1
The Daily Brief Method: Adapting White House Systems for Business | Lazy Leverage #47 47:56

13 weeks پیش47:56

47:56

Ever wonder how the President stays on top of everything? Jon and Peter break down how to adapt presidential-style daily briefs for your business, plus share raw insights from their recent entrepreneur retreat. From brand building to managing global teams, they reveal what actually works (and what doesn't) in running a growing company. Timestamps (00:31) Welcome (02:28) Customizing The Executive Brief (12:49) The One-Number Management Philosophy (17:17) Hiring for Specific Roles (21:03) The "Death Zone" in Business (24:30) The Power of Branding in Business (29:19) Challenges and Reflections of Entrepreneurs (40:30) Chat GPT Integration Tips (46:35) Wrap Up Stay connected for more insights and strategies by following: Jon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@MatznerJon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lazyleverage.beehiiv.com⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Peter: ⁠⁠⁠⁠⁠⁠⁠⁠@pslohmann⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠peterlohmann.com…

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Organization Without Perfection: A Practical Look at GTD | Lazy Leverage #46 54:00

15 weeks پیش54:00

54:00

This is a follow-up conversation from episodes #38 and #39. Stop drowning in your inbox and start taking control of your workflow. Jon and Neel tear down the myths around GTD and show you exactly how they implement it in their multi-million dollar businesses. They reveal their personal systems for managing everything from quick tasks to complex projects, and share why the traditional approach to productivity is killing your success. Whether you're running a global team or just trying to get your shit together, this conversation will completely change how you think about organization. TIMESTAMPS (00:20) Introduction and Cultural Context (07:00) GTD Fundamentals (21:57) Next Actions: How to Use Them (28:44) Weekly Reviews: The Missing Piece of Your System (34:05) How to Process Your Inbox (51:12) Sagan's Vision for Global Team Development Stay connected for more insights and strategies by following: Jon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@MatznerJon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lazyleverage.beehiiv.com⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Peter: ⁠⁠⁠⁠⁠⁠⁠⁠@pslohmann⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠peterlohmann.com…

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The Power of Operational Efficiency in Modern Business | Lazy Leverage #45 50:28

15 weeks پیش50:28

50:28

Think disrupting real estate is impossible? Amanda Orson, founder of Galleon, explains how being an outsider gives her the edge to challenge a 112-year-old industry. From military school lessons to ancient philosophy, discover how unconventional thinking drives innovation. Jon and Amanda dive deep into operational efficiency, the future of AI, and why most businesses miss obvious opportunities for transformation. Plus, get book recommendations that have shaped their entrepreneurial journeys and learn why sometimes the best qualification is having no industry experience at all. Timestamps (0:00) Welcome and Introduction (02:38) Military Background and Business Philosophy (07:00) The Galleon Business Model (15:22) Market Dynamics and Disruptive Innovation (24:33) The Future of AI in Real Estate Transactions (26:57) Building Human Connection in a Digital World (33:00) Must-Read Books & Movies for Entrepreneurs (41:30) Innovating in Competitive Spaces (46:22) Creating Impact Beyond Business (48:30) Contact Information Recommendations Books Warfighting: MCDP: U. S. Marine Corps The Emperors Handbook: A New Translation of The Meditations- Marcus Aurelius The Outsiders: Eight Unconventional CEOs and Their Radically Rational Blueprint for Success: William N. Thorndike Jr. Movies Twelve O'clock high (1949) Stay connected for more insights and strategies by following: Jon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@MatznerJon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lazyleverage.beehiiv.com⁠⁠ Amanda: @AmandaOrson on X ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Peter: ⁠⁠⁠⁠⁠⁠⁠⁠@pslohmann⁠⁠⁠⁠⁠⁠⁠⁠ on X and at ⁠⁠⁠⁠⁠⁠⁠peterlohmann.com…

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Content, Consulting, and Franchising: A Discussion with Patrick | Lazy Leverage #49