#225 Rory Sutherland - The Psychology Behind Great Advertising

Kickoff Sessions

Rory Sutherland is an advertising guru and behavioral economist, currently serving as the vice-chairman of Ogilvy UK and co-founder of “Behavioural Science Practice.
We explore how marketing and advertising have shaped our lives, from the origins of the two-day weekend to the evolution of automobiles as luxury items
We dive into topics like the penny post's impact on the economy, the paradox of reduced friction in communication, and the long-term effects of low-cost email on productivity.
Rory also dissects the role of advertising in market dominance. Learn how subtle shifts in business strategy, from the introduction of washing machines to the rise of hybrid cars, have shaped our societal norms.
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Rory’s Socials:
Twitter: https://x.com/rorysutherland
My Socials:
Instagram - Darrenlee.ks
YouTube- Darren_ks
LinkedIn - Darren Lee
Twitter - Darren_ks
(00:00) Preview and Introduction
(00:38) The Origin of the Two-Day Weekend
(03:21) Technology's Impact On Consumer Behaviour
(09:56) The Network Effect and Historical Adoption Rates
(12:22) Decoding the Air Fryers' Popularity
(16:08) Evolution of Email and Communication Mediums
(20:19) Rory Sutherland on AI and it’s Potential Pitfalls
(29:22) Bureaucracy in Modern Work
(31:13) Rory Sutherland on Changes in Modern Advertising Strategies
(37:04) The Secret to Effective Customer Interaction
(42:05) Major Flaws in Economic Models
(45:42) Real-Life Market Distributions Explained
(50:41) Understanding Consumer Loyalty
(57:49) Historical Social Movements And Their Impact
(01:03:26) Political Influence on Social Issues
(01:07:23) Media Attention in Protests: Good or Bad?

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1. Preview and Introduction (00:00:00)

2. The Origin of the Two-Day Weekend (00:00:38)

3. Technology's Impact On Consumer Behaviour (00:03:21)

4. The Network Effect and Historical Adoption Rates (00:09:56)

5. The Evolution of Consumer Products (00:12:22)

6. Evolution of Email and Communication Mediums (00:16:08)

7. Rory Sutherland on AI and it’s Potential Pitfalls (00:20:19)

8. Bureaucracy in Modern Work (00:29:22)

9. Rory Sutherland on Changes in Modern Advertising Strategies (00:31:13)

10. The Secret to Effective Customer Interaction (00:37:04)

11. Major Flaws in Economic Models (00:42:05)

12. Real-Life Market Distributions Explained (00:45:42)

13. Understanding Consumer Loyalty (00:50:41)

14. Historical Social Movements And Their Impact (00:57:49)

15. Political Influence on Social Issues (01:03:26)