Attribution: How First-Party Cookies Grow your Sales with Yiqi Wu, Aimerce

Keep Optimising

Yiqi Wu is the founder and CEO of Aimerce, a next-gen platform to empower long-lasting relationships with customers by putting you in control of your first party cookies.

In this episode, we discuss:

• The importance of first-party data
• Data as the foundation for effective marketing
• Using tools to make first-party data implementation as easy as possible
• How first party cookie data can increase your advertising and email sales

Dive in:

[04:48] Left big tech to help small businesses.

[08:50] Collect our own data for powerful marketing.

[10:49] Enabling a domain-specific, non-shared cookie.

[13:29] More data improves Facebook ads targeting algorithm.

[19:13] Marketing fundamentally is about understanding your customers.

[20:07] Collect customer information to optimize targeted marketing.

[21:59] Insider Tips from Yiqi!

Find the notes here: https://keepopt.com/225

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