Attribution: Creating a Customer-Centered Privacy Strategy with Siobhan Solberg, Raze

Keep Optimising

Siobhan Solberg is a data protection consultant… with a growth mindset. Yeah! She founded her consultancy Raze back in 2018 to help businesses take control of and optimise their marketing data.

In this episode, we discuss:

• Why data privacy is now a must for businesses
• Transparency as a key component for building trust and loyalty
• How less data can be more relevant

Dive in:

[06:50] Transparent data practices build customer trust and retention.

[14:50] Maintaining accurate marketing lists is daily hassle.

[19:18] Shift from hoarding to actionable data is crucial.

[22:20] Data location matters as much as content.

[24:02] Marketing teams are clueless about data management.

[27:40] Data purpose, retention, awareness, and detailed mapping.

[29:53] Insider Tips from Siobhan!

Find the notes here: https://keepopt.com/227

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