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Attribution: Creating a Customer-Centered Privacy Strategy with Siobhan Solberg, Raze
Manage episode 446434635 series 3270990
Siobhan Solberg is a data protection consultant… with a growth mindset. Yeah! She founded her consultancy Raze back in 2018 to help businesses take control of and optimise their marketing data.
In this episode, we discuss:
- Why data privacy is now a must for businesses
- Transparency as a key component for building trust and loyalty
- How less data can be more relevant
Dive in:
[06:50] Transparent data practices build customer trust and retention.
[14:50] Maintaining accurate marketing lists is daily hassle.
[19:18] Shift from hoarding to actionable data is crucial.
[22:20] Data location matters as much as content.
[24:02] Marketing teams are clueless about data management.
[27:40] Data purpose, retention, awareness, and detailed mapping.
[29:53] Insider Tips from Siobhan!
Find the notes here: https://keepopt.com/227
Get your 30 Day Aimerce Free Trial >>> https://keepopt.com/aimerce
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor
230 قسمت
Manage episode 446434635 series 3270990
Siobhan Solberg is a data protection consultant… with a growth mindset. Yeah! She founded her consultancy Raze back in 2018 to help businesses take control of and optimise their marketing data.
In this episode, we discuss:
- Why data privacy is now a must for businesses
- Transparency as a key component for building trust and loyalty
- How less data can be more relevant
Dive in:
[06:50] Transparent data practices build customer trust and retention.
[14:50] Maintaining accurate marketing lists is daily hassle.
[19:18] Shift from hoarding to actionable data is crucial.
[22:20] Data location matters as much as content.
[24:02] Marketing teams are clueless about data management.
[27:40] Data purpose, retention, awareness, and detailed mapping.
[29:53] Insider Tips from Siobhan!
Find the notes here: https://keepopt.com/227
Get your 30 Day Aimerce Free Trial >>> https://keepopt.com/aimerce
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor
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