#724 ChannelCon-Cassie Jeppson:From Farm to Frontline: How Cassie Jeppson Powers Lenovo’s MSP Strategy

Joey Pinz Discipline Conversations

Send us a text

🥄 From peach jam and artisan mustard to building one of the most partner-centric MSP programs in tech—Cassie Jeppson brings flavor, passion, and discipline to everything she does. In this episode, Joey Pinz sits down with Lenovo’s North America MSP lead to unpack how her rural roots influence her relationship-driven approach to the channel.

Cassie shares how Lenovo developed its MSP Boost incentive program, the importance of listening over assuming, and why flexible engagement models are key to MSP success. They discuss cybersecurity, staffing challenges, and how vendors can truly show up for partners. Plus, a conversation on pigs, fruit-loving farm animals, and discipline as a daily practice.

👩‍🌾 Why yellow mustard is controversial

🧑‍💻 What makes Lenovo different for MSPs

🔐 The company’s surprising cybersecurity pedigree

📈 How Lenovo supports organic MSP growth

🧠 And why discipline starts with knowing your “why”

---

Join us for enlightening discussions that spark growth and exploration.

Hosted by Joey Pinz, this Discipline Conversations Podcast offers insights and inspiration.

🎧 Listen on Your Favorite Platforms:

• Spotify (Video): https://podcasters.spotify.com/pod/show/joeypinz
• Apple: https://podcasts.apple.com/us/podcast/joey-pinz-discipline-conversations/id1583997438
• Spotify: https://open.spotify.com/show/69SFwY3XSwcw9qNvElAn10
• YouTube: https://www.youtube.com/c/JoeyPinzDisciplineConversations?sub_confirmation=1

🌐 Explore More:

• Website: https://www.joeypinz.com
• Link Tree: https://linktr.ee/joeypinz
• Follow on Social Media: @TheJoeyPinz (Instagram, Twitter (X), Facebook, TikTok, Minds, YouTube)
• Subscribe: https://joeypinzconversations.com/subscribe/

🎵 Music by Tom Izzo: @wahlsinger https://tomizzomusic.com

Would you like to Sponsor Joey Pinz? Get the prospectus here: www.joeypinz.com/sponsor

💡 Support the Podcast:

• Subscribe: https://joeypinzconversations.com/subscribe/

• Patreon: https://www.patreon.com/joeypinz

• One-Time Payment: https://tinyurl.com/c6dx4hck

Subscribe, follow, and rate with 5 stars if you enjoy these conversations.

Connect with us across various platforms and don't forget to join our newsletter for updates!

#Podcast #Conversations #PersonalGrowth #ThoughtLeadership #Mindfulness

#SelfImprovement #LearningJourney #Motivation #ThoughtProvoking

#KnowledgeSharing #LifeLessons #Interviews #Discipline #InspireChange

#ListenAndLearn #MeaningfulDialogues #Empowerment #Curiosity

#JoeyPinzChats #JoeyPinz #JoeyPinzDiscipline #JPC #JoeyPinnzConversations

#PodMatch

Want to be a guest on Joey Pinz Discipline Conversations? Send Joey Pinz a message on PodMatch, here: https://www.podmatch.c

Support the show