The Power of Storytelling in Press Releases and Earned Media - Mickie Kennedy

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In this episode of "It's Marketing's Fault," we dive deep into the world of press releases and the power of earned media. Mickey Kennedy, the founder and president of eReleases, joins me to share his expertise on how small businesses can leverage press releases to increase visibility and credibility.

Mickie emphasizes the importance of storytelling in press releases, highlighting the need for elements that journalists can work with to craft engaging articles. He shares insights on the impact of earned media, where journalists write about a business based on a press release, creating a powerful credibility boost.

The conversation delves into the significance of building relationships with journalists. Mickie stresses the value of assisting journalists in their work, especially in today's media landscape where journalists are doing more with less. By providing valuable insights, ideas, and quotes, businesses can establish rapport with journalists and increase their chances of getting media attention.

Mickie also discusses the types of media outlets businesses should focus on, from local newspapers to trade publications and even radio and TV programs. By identifying key journalists and producers in these outlets, businesses can tailor their pitches and build lasting relationships that lead to earned media coverage.

Throughout the episode, Kennedy shares practical tips and strategies for businesses looking to secure earned media. From crafting compelling press releases to pitching ideas to journalists, the episode provides a comprehensive guide on how businesses can effectively engage with the media to boost their credibility and visibility.
https://www.ereleases.com/
https://www.linkedin.com/in/publicity/

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فصل ها

1. Introduction to Press Releases (00:00:00)

2. Importance of Storytelling in Press Releases (00:06:20)

3. Introduction to eReleases (00:10:58)

4. Importance of Newsworthy Content in Press Releases (00:17:51)

5. Building Relationships with Journalists (00:22:03)

6. Impact of Earned Media on Credibility (00:30:47)

7. Building Relationships with Media Outlets (00:40:51)