Leveraging Podcasts for SaaS Growth - Eric Melchor

It's Marketing's Fault

In this episode of "It's Marketing's Fault," host Eric Rutherford chats with Eric Melchor, founder of B2B Pod Pros and host of the "B2B Marketers Can Laugh" podcast.
They explore the nuances of podcast sponsorship, emphasizing the importance of genuine, host-read ads over pre-recorded ones.
Melchor shares insights on the challenges brands face with ad networks and the significance of targeting the right audience rather than focusing solely on download numbers.
They also discuss the growing influence of YouTube in the podcasting world and the benefits of leveraging multiple platforms for broader reach.
Tune in for practical tips on maximizing podcast advertising ROI.
https://www.b2bpodpros.com/
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And a special thank you to Leadfeeder for sponsoring this episode.
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Don't miss out on the premiere event for B2B podcast professionals in Nashville, Tennessee this November 2024. B2B Pod Con is a conference specifically designed for you in the B2B space. Join hundreds of B2B podcast professionals learn from industry leaders, experienced podcasters, and content strategists.
Tickets go on sale July 24. Go to https://www.b2bpodcon.com/ and sign up for more information.
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1400+ subscribers each Tuesday learn how to be a
better podcast host and guest through Podcast Prep
You can find it at https://podcastprep.xyz/

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I use Riverside.fm for recording my podcast.
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LinkedIn: ericrutherford

Email: [e-mail]

https://www.buildthatpodcast.com/

There are affiliate links above.

فصل ها

1. Common Misunderstandings About Podcast Sponsorship (00:00:00)

2. Why Downloads Matter (00:05:33)

3. Changes in Apple's Download Policies (00:08:23)

4. The Rise of YouTube for Podcasts (00:10:16)

5. Importance of Multi-Channel Reach (00:13:30)

6. Introduction to B2B Pod Pros (00:16:01)

7. The Value of Podcasting Community (00:23:49)

8. Audience Quality Over Quantity (00:27:17)

9. B2B Marketers Can Laugh Podcast Overview and Final Takeaways (00:32:02)