EP 82: THE FINALE on why your offer isn't converting and how to fix it PART 4

Instant X-Pertise: Marketing

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محتوای ارائه شده توسط XPROMOS Marketing Mastery. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط XPROMOS Marketing Mastery یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

The Head Start: Embracing the Journey

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Sweat and Resilience: Balancing Chronic Migraine with Fitness Goals 35:00

11 روز پیش35:00

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The healing power of fitness goes far beyond physical benefits—for today’s guest, it’s a form of self-expression and a celebration of what the body can do. In this episode, host Nora McInerny sits down with fitness personality Ivylis Rivera, who shares her deeply personal journey of navigating life with Chronic Migraine while holding onto her passion for movement. Ivylis opens up about the struggle of staying active while facing the fear of triggering a headache or migraine attack and the resilience it takes to keep pushing forward—a resilience that carried her through the challenging journey of finding a Chronic Migraine treatment plan that worked for her. Join Nora and Ivylis as they explore the concept of “soft living,” a philosophy Ivylis embraces—staying active, listening to your body, and building trust in oneself. Click here for Product Information, including Boxed Warning and Medication Guide, or visit https://abbv.ie/prescribing_info See omnystudio.com/listener for privacy information.…

حدود یک سال پیش 16:00

M4A•خانه قسمت

Why isn't your campaign converting? Because you've ignored your offer. In this final PART 4 of our mini-series, we reveal the FOURTH offer pillar, and the final reason why some offers fail and others succeed as we continue to deconstruct what makes a perfect, Signature Offer.

Does your brand need its own Signature Offer to increase conversions at any step of the customer journey? Reach out to us at xpromos.com

108 قسمت

#Business #XPROMOS Marketing Mastery

EP 82: THE FINALE on why your offer isn't converting and how to fix it PART 4

Instant X-Pertise: Marketing

published حدود یک سال پیش

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M4A•خانه قسمت

Does your brand need its own Signature Offer to increase conversions at any step of the customer journey? Reach out to us at xpromos.com

108 قسمت

#Business #XPROMOS Marketing Mastery

همه قسمت ها

1
EP 108: Your Boss Wants You to Use AI…But You Don’t Know Where to Start 8:17

19 hours پیش8:17

8:17

You smiled and nodded when your boss asked what AI tools you’re using. But inside? Full panic. Don’t worry—we’ve got you. In this episode of Instant Xpertise: Marketing , we unpack what’s really keeping smart marketers stuck when it comes to AI—and share 3 dead-simple steps to get started this week. This isn’t another “just prompt better” episode. It’s real talk for people who are trying to learn AI on top of their actual job. Start small. Start messy. Start here. Find out more at xpromos.com/ai…

1
EP 107: Tired of AI Garbage Output? Say this instead… 12:57

12 روز پیش12:57

12:57

You don’t need another AI tool. You need to learn how to talk to the ones you already have. Most marketers quit on ChatGPT, Gemini, Claude, and others too soon because they get bland, boring output. In this episode of Instant Xpertise: Marketing , wereveal the 3-part formula that instantly upgrades your prompts and makes AI actually useful. We built it based on the inside skills learned while prompt engineering for one of the world’s largest LLMs. Real-world use cases, zero fluff. You’ll walk away with the framework and prompt concepts we use every day to write, plan, and communicate faster and better. Start your AI pilot now: https://xpromos.com/ai Connect with us on LinkedIn: Yvette | Shari Like, comment, and subscribe to stay ahead with practical, AI-powered marketing strategies. Music Title: Inspiring Optimistic Upbeat EnergeticGuitar Rhythm https://www.patreon.com/posts/62282987 Released by: Oleg Mazurhttps://soundcloud.com/fm_freemusic Music promoted by https://www.chosic.com/free-music/all/…

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EP 106: Burned Out by AI Hype? Let’s Reset. 15:55

۶ weeks پیش15:55

15:55

Drowning in AI hype, tools, and terms like "agentic workflows"? You’re not alone. In this episode, Yvette Brown and Shari Nomady of XPROMOS strip it all back to the basics. No fluff. No fear-mongering. Just straight talk on how AI can give you your time back, starting today. They’ll show you how even simple AI tools can make your daily tasks easier (including fixing an old sprinkler box in minutes), why asking the right question matters more than ever, and what you actually need to know to stay relevant in this new era. 🎧 If you’ve been hesitant, burnt out, or just don’t know where to start making meaningful progress with AI, this is your episode. Real advice. Real clarity. Real impact. 📍 Start your AI pilot now: https://xpromos.com/ai 💬 Connect with us on LinkedIn: Yvette | Shari 👍 Like, comment, and subscribe to stay ahead with practical, AI-powered marketing strategies. Music Title: Inspiring Optimistic Upbeat Energetic Guitar Rhythm https://www.patreon.com/posts/62282987 Released by: Oleg Mazur https://soundcloud.com/fm_freemusic Music promoted by https://www.chosic.com/free-music/all/…

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EP 105: If your personas are too broad, not even AI can save you 16:34

۸ weeks پیش16:34

16:34

Welcome to Instant Expertise: Marketing—where real campaigns meet real AI results. In this episode, Yvette Brown and Shari Nomady share how they helped a client go from broad messaging to targeted social campaigns using AI—but not in the way you think. Before they generated a single post, they used AI to analyze subsegments, clarify buyer beliefs, and plot a messaging map that made personalization at scale possible. 🔍 What you’ll learn: • Why vague personas make AI output ineffective • How to identify powerful subsegments using AI • A step-by-step look at building personalized campaigns that convert • How prep work—done right—makes AI worth the investment 💡 If your ABM or social strategy isn’t getting the traction you hoped for, this episode is your blueprint for using AI to get focused and get results. 📍 Start your AI pilot now: https://xpromos.com/ai 💬 Connect with us on LinkedIn: Yvette | Shari 👍 Like, comment, and subscribe to stay ahead with practical, AI-powered marketing strategies. Music Title: Inspiring Optimistic Upbeat Energetic Guitar Rhythm https://www.patreon.com/posts/62282987 Released by: Oleg Mazur https://soundcloud.com/fm_freemusic Music promoted by https://www.chosic.com/free-music/all/…

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EP 104: AI Productivity Proof: can 776 P&G Employees be Wrong? 14:07

۹ weeks پیش14:07

14:07

What do you get when Harvard Business School, Wharton’s Ethan Mollick, and 776 Procter & Gamble professionals team up to test the real-world power of generative AI? The kind of data-backed proof that finally silences the skeptics. In this episode of Instant Expertise: Marketing, Yvette Brown and Shari Nomady break down the groundbreaking study that's reshaping how we think about AI, productivity, collaboration, and the future of work. ✨ You’ll learn: • How AI boosted individual performance to match full team output • Why emotional support from AI is a real thing (yep, really) • How functional silos are being smashed in top-tier organizations • Why NOW is the time to upskill—or risk being left behind This isn’t just theory. It’s the wake-up call your team can’t ignore. 🔗 Watch now and discover how to get ahead—before it’s too late. 👉 Don’t forget to like, subscribe, and hit the bell for more AI-powered marketing insights. See the study for yourself at https://papers.ssrn.com/sol3/papers.cfm?abstract_id=5188231 Get started on your training at https://xpromos.com/ai Music Title: Inspiring Optimistic Upbeat Energetic Guitar Rhythm https://www.patreon.com/posts/62282987 Released by: Oleg Mazur https://soundcloud.com/fm_freemusic Music promoted by https://www.chosic.com/free-music/all/…

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EP 103: AI Pushback: Protecting State Secrets? 12:33

11 weeks پیش12:33

12:33

Worried about AI and data security? You’re not alone. But let’s get real: how much of your daily work actually needs MI6-level protection? Sure, trade secrets like the Coca-Cola formula need to stay locked down. But what about competitive research, biz dev emails, or brainstorming sessions? The truth is that AI can help you accelerate a huge portion of your workload without compromising security if you know how to use it correctly. In this episode, we break down: 🔹 The real risks vs. the overblown fears of AI security 🔹 How to safely use AI while protecting sensitive data 🔹 Why letting fear hold you back is the real threat to your career AI isn’t going away, and the people who master it will win. Are you one of them? Hit play now. 🎧👇 Music Title: Inspiring Optimistic Upbeat Energetic Guitar Rhythm https://www.patreon.com/posts/62282987 Released by: Oleg Mazur https://soundcloud.com/fm_freemusic Music promoted by https://www.chosic.com/free-music/all/…

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EP 102: Using Jerry Macguire Vibes to Rethink Your AI Relationship 9:41

13 weeks پیش9:41

9:41

You know that moment in Jerry Maguire when Tom Cruise is pleading, “Help me help you?” That’s exactly how we need to be thinking about AI. If AI isn’t giving you the results you want, it’s not the tech, it’s how you’re using it. Almost no one yet realizes that AI works best when you let it guide you. In this episode, we’re breaking down the simple shift that changed everything for us and our AI Transformation Council, plus the exact framework that makes AI work for you, not just with you. If you’ve been treating AI like a fancy Google search, it’s time to rethink the relationship. Let’s fix that—hit play now. 🎧👇…

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EP 101: From Static to Dynamic: Interactive Lead Magnets in 1/10 the time with AI 24:25

19 weeks پیش24:25

24:25

Discover how to transform static lead magnets into interactive experiences that captivate your audience and boost response rates, all with the help of an off-the-shelf AI LLM. In this episode, Yvette and Shari share EXACTLY how they used ChatGPT to create a personalized quiz (from idea to HTML) in under two hours, a process that used to take 20+ hours! Learn practical tips on how to collaborate with AI, optimize your expertise, and create marketing assets that truly move the needle. If you're ready to work smarter, not harder, this episode is a must-listen! 🚀 🎧 Tune in now to start making AI work for you ! Want to make your static assets dynamic? We can teach you how, show you how, or do it for you: xpromos.com/ai…

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EP 100: How to Use AI to Uncover Needle-Moving Demand Gen KPIs 18:16

21 weeks پیش18:16

18:16

Welcome to the finale of XPROMOS' 8-part AI training mini-series on how sales and marketing teams can use any AI LLM (ChatGPT, Claude, Co-Pilot, Gemini, or others) to DOUBLE productivity. Discover what we've discovered! AI knows your role, your deliverables, and how to help you get them done in half the time. All you have to do is know how to ask. PART 8 of 8: 64 How to use AI to uncover needle-moving Demand Gen KPIs. Skill up your team with AI: see complete details at ⁠xpromos.com/ai⁠…

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Ep 99: 64 KPIs for Sales Leaders to Crush with AI 15:28

21 weeks پیش15:28

15:28

Welcome to XPROMOS' 8-part AI training mini-series on how sales and marketing teams can use any AI LLM (ChatGPT, Claude, Co-Pilot, Gemini, or others) to DOUBLE productivity. Discover what we've discovered! AI knows your role, your deliverables, and how to help you get them done in half the time. All you have to do is know how to ask. PART 7 of 8: 64 KPIs for Sales Leaders to Crush with AI. Skill up on AI now: see details at ⁠xpromos.com/ai⁠ Music Title: Inspiring Optimistic Upbeat Energetic Guitar Rhythm https://www.patreon.com/posts/62282987 Released by: Oleg Mazur https://soundcloud.com/fm_freemusic Music promoted by https://www.chosic.com/free-music/all/…

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EP 98: How Marketers use AI to Generate Quality Social Posts in Minutes 27:36

21 weeks پیش27:36

27:36

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EP 97: How Sales Teams Can Personalize Messaging at Scale with AI 23:09

21 weeks پیش23:09

23:09

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EP 96: 64 Ways for Brand Managers to use AI to 2x Productivity 27:44

23 weeks پیش27:44

27:44

Welcome to XPROMOS' 8-part AI training mini-series on how sales and marketing teams can use any AI LLM (ChatGPT, Claude, Co-Pilot, Gemini, or others) to DOUBLE productivity. Discover what we've discovered! AI knows your role, your deliverables, and how to help you get them done in half the time. All you have to do is know how to ask. PART 4 of 8: 64 Ways for Brand Managers to Double Productivity. Special Holiday Offer: Discover how to infuse AI into all 64 Brand Manager role deliverables and use AI to problem-solve all 64 Brand Manager KPIs (128 total) for just $297. See complete details at ⁠ xpromos.com/ai⁠…

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EP 95: 64 Ways for SDRs to Use AI to 2x Productivity 21:24

23 weeks پیش21:24

21:24

Welcome to part 3 of XPROMOS' 8-part AI training mini-series on how sales and marketing teams can use any AI LLM (ChatGPT, Claude, Co-Pilot, Gemini, or others) to DOUBLE productivity. Discover what we've discovered! AI knows your role, your deliverables, and how to help you get them done in half the time. All you have to do is know how to ask. PART 3 of 8: 64 Ways for SDRs to Double Productivity. Special Holiday Offer: Discover how to infuse AI into all 64 SDR role deliverables and use AI to problem-solve all 64 SDR KPIs (128 total) for just $297. See complete details at ⁠ xpromos.com/ai⁠…

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EP 94: 64 Ways for CMOs to use AI to 2x Productivity 18:36

24 weeks پیش18:36

18:36

Welcome to XPROMOS' 8-part AI training mini-series on how sales and marketing teams can use any AI LLM (ChatGPT, Claude, Co-Pilot, Gemini, or others) to DOUBLE productivity. Discover what we've discovered! AI knows your role, your deliverables, and how to help you get them done in half the time. All you have to do is know how to ask. PART 2 of 8: 64 Ways for CMOs to Double Productivity. Special Holiday Offer: Get 64 role-specific deliverable prompts and 64 KPI problem-solving companion prompts (128 total) for just $297. See complete details at ⁠ xpromos.com/ai⁠ Music Title: Inspiring Optimistic Upbeat Energetic Guitar Rhythm https://www.patreon.com/posts/62282987 Released by: Oleg Mazur https://soundcloud.com/fm_freemusic Music promoted by https://www.chosic.com/free-music/all/…

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Instant X-Pertise: Marketing « » EP 82: THE FINALE on why your offer isn't converting and how to fix it PART 4

EP 82: THE FINALE on why your offer isn't converting and how to fix it PART 4

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The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

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EP 82: THE FINALE on why your offer isn't converting and how to fix it PART 4