007: How a 115-Year-Old Global Brand Does Digital Marketing in 2016 with Neil Tolbert of Mack Trucks

Inbound Marketing Today with Neil Brown. Get more traffic, leads and sales online.

محتوای ارائه شده توسط Neil Brown, Neil Brown covers topics related to inbound marketing, Social media, and Marketing automation. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Neil Brown, Neil Brown covers topics related to inbound marketing, Social media, and Marketing automation یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

8+ y ago 27:37

MP3•خانه قسمت

Welcome to Episode 7 of the Inbound Marketing Today Podcast. In this episode we talk with Neil Tolbert, Director of Marketing Communications for Mack Trucks. We discuss how Mack Trucks, a 115 year old brand is succeeding at digital marketing in 2016.

What you’ll learn in today’s episode:

What Mack Truck's social media journey was
What Mack Truck's social media strategy and goals are
The different platforms and tools that Mack Trucks uses
Ways to measure and analyze ROI
Ways to learn more and develop your knowledge and skills when it comes to social media
How Mack Trucks is using Snap Chat

Check us out on the web at www.InboundMarketingToday.com.

57 قسمت

#Business #Marketing #Contentmarketing #Emailmarketing #Facebookads #Inboundmarketing #Leadgeneration #Marketingautomation #Socialmedia #Neil Brown #Neil Brown covers topics related to inbound marketing #Blogging #Podcasting Education #Marketing Automation #Social Media #Conversations #DigitalMarketer #HubSpot