Image Rights, In Advertising and Of Influencers

Image Rights byNMashinini

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In this episode, I consider how image rights are infringed in traditional marketing and assess how social media marketing might infringe on image rights.
Updates on Image Rights are published on social media @irbynmashinini
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Host: Nomalanga Mashinini

References

https://influencermarketinghub.com/influencer-marketing-agencies-south-africa/ accessed on 20 March 2021.

McQuoid-Mason “Invasion of privacy: common law v constitutional delict – does it make a difference?” 2000 Acta Juridica 227-261.
Neethling, Potgieter and Roos Neethling’s Personality Rights (2019) LexisNexis: Durban.

Senthil, Saravanakumar and Deepa “On privacy and Security in Social Media – A Comprehensive Study” (2016) 78 Procedia Computer Science 114-119.
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1. Image Rights, In Advertising and Of Influencers (00:00:00)

2. Overview of the episode (00:16:00)

3. The evolution of advertising and marketing on social media (01:11:00)

4. Basetsanna Kumalo's image rights claim (02:23:00)

5. Falsification of a person's image (03:56:00)

6. Basetsanna Kumalo's privacy claim (05:08:00)

7. The link between privacy and image rights (05:54:00)

8. My take on the privacy and image rights debate (07:56:00)

9. Distinguishing models from influencers (08:59:00)

10. Influencer marketing on social media (09:36:00)

11. Influencers' image rights (10:38:00)

12. Do influencers have the right to privacy on social media? (11:29:00)

13. Goodbye, privacy? (14:39:00)