079 - Jeff Sanders, Digital Marketing Manager, Life Fitness

IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email

In This Episode:

• How Jeff used the school of hard knocks to carve out his space at Life Fitness.
• How LifeFitness is using technology and language partners to efficiently manage an international presence.
• The convergence between marketing technology and marketing psychology.
• An inside look at Life Fitness’ transformation of their marketing strategy.
• How Jeff Sanders developed the moniker “JSand for Mayor”.

Quote:

“Really what we are trying to do is create an impact across the globe.” - Jeff Sanders