067 - Christoph Trappe on Authentic Storytelling, Social Media, and Self-Publishing

IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email

“A lot of people out there are talking about storytelling but they aren’t talking about authentic storytelling.” - Christoph Trappe In this Conversation We Cover:

- How authentic stories can be used to create long-term successes.

- The #1 mistake companies are making on social media.

- The technology and services he used to get his book out into the world.

- How he repurposed his blog posts to get his book written.

Guest:

Christoph Trappe (@ctrappe) is an author, global keynote speaker and a top content marketing influencer. He travels around the globe to help organizations and people share their authentic stories.