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محتوای ارائه شده توسط IMD. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط IMD یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
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محتوای ارائه شده توسط IMD. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط IMD یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Interviews, articles and thought leadership from the I by IMD magazine.
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46 قسمت
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محتوای ارائه شده توسط IMD. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط IMD یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Interviews, articles and thought leadership from the I by IMD magazine.
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46 قسمت
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×Didier Cossin discusses the latest edition of his book "High Performance Boards," a comprehensive guide to transforming boards and achieving best-practice governance in any organisation. **** Didier Cossin is Chaired Professor of Governance and Finance at IMD, and Founder and Director of the IMD Global Board Center . He works with owners, boards, and senior leaders to help them improve organizational performance through best-in-class governance and decision-making. He also holds the UBS Chair in Banking and Finance. Read our magazine, I by IMD, here . Discover IMD's leadership programmes here .…
Michael Watkins , Professor of Leadership and Organizational Change and author of the international bestseller The First 90 Days , speaks to IMD President David Bach about how he has found the transition to his new role. Also available as a video on imd.org here **** David Bach began his term as IMD President in September 2024, and is focused on making IMD the world’s most impactful business school. Together with his leadership team and the entire IMD community, he is working to broaden and deepen IMD’s global impact through learning innovation, excellence in degree- and executive programs, and applied thought leadership.…
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1 ACE Founders, with Ian Charles Stewart and François Randin 1:09:33
1:09:33
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Join this IMD Founder Series talk with François Randin, a trailblazer in electric mobility, as he shares his experience as a pioneer in the EV marketplace. Randin was an early believer in the demand for Electric Vehicles and decided his entry point was charging stations, in 2009. Was that too early? How did he make it to two successful exits in 2021 and 2023? What went wrong and what went right? With his passion for cutting-edge product design and large charging network architecture, he ultimately founded and built two profitable companies (‘Green Motion’ and ‘evpass’), navigating M&A and crucial fundraising over his 14-year journey in the energy transition sector. The talk was held on campus at IMD and recorded live. This fireside chat is hosted by Ian Charles Stewart, co-founder of WiReD Magazine and IMD Executive in Residence. ***** Ian Charles Stewart is Chairman of the WheelsPlusWings Foundation, is a Trustee of the International Institute for Sustainable Development in Canada. Stewart is also an investor in and advisor to startups in the FinTech and Media sectors. Stewart was the Co-Founder of WiReD Magazine and Founder and CEO of Aztec Internet (responsible for BBC News Online and FT.com).…
Hamilton Mann, a top executive at European defense group Thales tells Michael Wade why creating objectives that take people out of their comfort zones is vital to driving collaboration and transformation at scale. ***** Read our magazine, I by IMD, here . Discover IMD's leadership programmes here .
Jason Price, Founder and Chairman of the Board at NXTHVN, tells David Bach about the national arts model he has inaugurated which empowers artists, curators, and the community through education and access to a vibrant ecosystem. ***** Read our magazine, I by IMD, here . Discover IMD's leadership programmes here .…
The boundary between the physical and digital worlds is dissolving, says Joseph Bradley , CEO of TONOMUS, a world-leading technology enterprise powering the world’s first ecosystem of cognitive technologies at NEOM in Saudi Arabia. Harnessing the power of data, while addressing the risks, will be key to an enhanced integrated future. ***** Read our magazine, I by IMD, here . Discover IMD's leadership programmes here .…
Long treated as a photo opportunity for the leaders of Western democracies, the G7 has had a new lease of life ever since the Russian invasion of Ukraine. With so many G20 members at each other’s throats, the G7 has proved to be a useful vehicle to align against military aggression and the economic threats to Western business and technological primacy. At this weekend’s Summit, G7 leaders will issue a stinging critique of China’s trade practices, following the announcement of new EV tariffs levied by the European Commission on Wednesday. Simon Evenett, Ana Elena Sancho Calvino, and Fernando Martín Espejo from the St. Gallen Endowment for Prosperity Through Trade join IMD to discuss them. **** Simon J. Evenett is currently a Professor of Economics at the University of St. Gallen and on 1 August 2024 will join the Faculty at IMD. He is also Co-Chair of the WEF’s Global Council on Trade & Investment and the Founder of the St. Gallen Endowment for Prosperity Through Trade, home of two of the leading independent monitors of how governments shape international business. Elena Sancho is Associate Director at Global Trade Alert, one of St Gallen’s influential initiatives that provides unbiased information about international policy developments. Fernando Martín Head of Analytics at Global Trade Alert.…
Chris Tung is President of Strategic Development at Alibaba Group, a Chinese multinational specializing in e-commerce, retail, and technology. He tells IMD's Amit Joshi how the company is integrating AI to optimize... -- Read our magazine, I by IMD, here . Discover IMD's leadership programmes here .
Morra Aarons-Mele, author and host of the Anxious Achiever podcast, discusses the strategies to help turn anxiety into a leadership superpower. -- Read our new magazine, I by IMD, here . Discover IMD's leadership programmes here .
Sophie Bacq speaks to António Calçada, Executive Managing Director of the Repsol Foundation, on how the model of corporate philanthropy is shifting from charitable giving towards investing in entrepreneurial ventures that can create positive social and environmental impact. -- Read our new magazine, I by IMD, here . Discover IMD's leadership programmes here .…
Alexa Firmenich is one of a new wave of philanthropists seeking to transform the way societies operate through purpose-led, professional interventions. In this interview, Peter Vogel explores how philanthropy has shifted from traditional charitable giving to a bolder vision. ------------- Read our new magazine, I by IMD, here . Discover IMD's leadership programmes here .…
For too long, citizens of countries blessed with stable institutions have taken democracy and freedom for granted, the Head of the Center for Civil Liberties tells Professor Niccolò Pisani. -- Read our new magazine, I by IMD, here . Discover IMD's leadership programmes here .
Jay Mehta, owner of the Metha Group, sits down with Misiek Piskorski Dean of IMD Asia and Oceania. -- Read our new magazine, I by IMD, here . Discover IMD's leadership programmes here .
French entrepreneur and mountain guide Marion Chaygneaud-Dupuy explains to Professor of Sustainable Innovation and Business Transformation Julia Binder how she made a profitable business model – climbing Mount Everest – more sustainable. ------- Read our new magazine, I by IMD, here . Discover IMD's leadership programmes here .…
Olympian Rebecca Wardell tells Heather Cairns-Lee how a 20,000 km bike ride from Lausanne to New Zealand taught her the importance of managing her mindset, resilience, teamwork, and the kindness of strangers. ------- Read our new magazine, I by IMD, here . Discover IMD's leadership programmes here .
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