The Truth About ‘Consistent’ Content

How I Do Content

Player FM - Internet Radio Done Right

اضافه شده در four سال پیش

محتوای ارائه شده توسط Tahryn Bolt. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Tahryn Bolt یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

Tickets to Travel

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Ep. 47 – "Ticketing Chaos Explained: Bots, Brokers & Bold Claims with Joel Schwartz" 46:53

16 روز پیش46:53

پخش در آینده

لیست ها

پسندیدن

دوست داشته شد

46:53

Ep. 47 – Ticketing Chaos Explained: Bots, Brokers & Bold Claims with Joel Schwartz What do Donald Trump, Kid Rock, and a 200% ticket guarantee have in common? They’re all part of the chaotic, misunderstood world of live event ticketing—and veteran ticket broker, founding member of the National Association of Ticket Brokers (NATB) and attorney, Joel Schwartz is here to discuss the current executive order and how it affects ticket brokers and fans. In this high-impact episode, we sit down with one of the original voices in ticket resale to break down what’s really driving the headlines. From political theater to pricing transparency, Schwartz shares insider stories from decades in the game—starting with Lions games in the '70s and stretching all the way to Super Bowl holdbacks, Taylor Swift meltdowns, and FTC policy shifts. In this episode, you'll learn: Why bots aren’t the real problem—and who actually is How “dynamic pricing” impact fans, travel planners, and the entire resale market What the new executive orders and pricing laws could mean for concerts, sports, and festivals How fans, brokers, and platforms can navigate an increasingly complex and competitive marketplace Whether you're a travel professional, ticketing insider, or just a fan tired of hidden fees and vanishing inventory, this episode delivers clarity, context, and a dose of hard truth. Follow us at @Tix2TravelPod on all platforms and subscribe wherever you get your podcasts. www.tttpod.com www.xpotravel.com…

حدود یک سال پیش 9:40

MP3•خانه قسمت

I regularly preach the importance of consistency in your marketing.
In fact, if you did a search through every episode of the How I Do Content Podcast, you’d definitely find the word ‘consistency’ mentioned a whole damn lot.
And yes, consistency IS important if you want to be visible to your ideal clients, build a memorable brand, and remain top of mind when your ideal clients are ready to buy…
BUT consistency isn’t just about showing up a certain amount of times over a long period of time.
And yes, I know “showing up and sharing consistently” is often the advice shared in the online space on repeat, BUT that’s giving surface-level, not really helpful kinda advice.
Because “showing up and sharing consistently” means NOTHING if it’s not helping you make sales.
So, in today’s episode of the How I Do Content Podcast, I’m sharing the truth about “consistent” content, and the reasons why you’re not seeing your consistency translate into sales.
Let’s dive in!
Want more?

Sign up for the Biz Wizard Intensive at https://thesocialbolt.thrivecart.com/biz-wizard-intensive/
Download my favourite marketing & sales scripts to win clients online at https://thesocialbolt.com.au/free-marketing-sales-scripts/
Follow Tahryn & Ned on Instagram at http://www.instagram.com/thesocialbolt
Find out more at https://www.thesocialbolt.com.au

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

212 قسمت

#Business #Marketing #Tahryn Bolt #Entrepreneur #Podcasting Education #Social Media #Content Marketing #Messages #Introverts #Sales

The Truth About ‘Consistent’ Content

How I Do Content

published حدود یک سال پیش

اشتراک گذاری

MP3•خانه قسمت

Sign up for the Biz Wizard Intensive at https://thesocialbolt.thrivecart.com/biz-wizard-intensive/
Download my favourite marketing & sales scripts to win clients online at https://thesocialbolt.com.au/free-marketing-sales-scripts/
Follow Tahryn & Ned on Instagram at http://www.instagram.com/thesocialbolt
Find out more at https://www.thesocialbolt.com.au

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE

212 قسمت

#Business #Marketing #Tahryn Bolt #Entrepreneur #Podcasting Education #Social Media #Content Marketing #Messages #Introverts #Sales

همه قسمت ها

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212. The Messaging Strategy Behind My Multi 5-Figure Launch 11:12

۳ روز پیش11:12

11:12

I’ve just wrapped up the most recent launch of my program Micro Messaging. And even though I’ve launched this offer 3 times before – this launch marked a new evolution of Micro Messaging. So this meant that my messaging + marketing needed to be on point. I already knew the program was magic – but if my dream clients didn’t see that instantly, they wouldn’t choose it. My job was to make it the obvious choice. So in today’s episode, I’m going to take you behind the scenes of this launch and share the messaging that created a multiple 5-figure launch. Because I want you to see what really good messaging looks like in a real-life launch. So let’s dive in Sign up for The Messaging Fasttrack If you’re thinking, “OK, but how do I make my offers this irresistible?” – that’s exactly what we do inside the Messaging Fasttrack. It’s the messaging intensive to position your offer as the obvious choice, spark demand from your dream clients, and sell like magic this sales season. In our 90-minute 1:1 session together we’ll apply the Bolt 3D Framework to your offer. We’ll refine your offer messaging, map out angles that sell, and make sure your content is doing the heavy lifting to attract and convert the right clients. You’ll also get Your Magic Messaging Spellbook – every angle, every content idea, all in one place. Pop it into ChatGPT and watch it spit out copy that sounds like you, not every other muggle online. And for 2 weeks after, you get me in your back pocket on Slack – reviewing your content, working on your angles, and giving you the exact words to say in those “what do I write here?” moments. Find out more and sign up at https://thesocialbolt.com.au/the-messaging-fasttrack/ Want more? My private podcast series Messaging in Action is available now at https://thesocialbolt.thrivecart.com/mia/ Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE…

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211. Your Client Journey Could Be Costing You Clients. Here's How to Fix It with Mariana Gaona Lopez 39:23

10 روز پیش39:23

39:23

I know you probably didn’t start your business because you’re obsessed with systems and processes. But this comes with the territory of running a business. And if your client journey is clunky, your backend is pure chaos, and your business runs off vibes and feelings instead of systems – you could be leaking time, money, and dream clients without even realising it. So it’s time to put on your big girl pants and get this shit sorted right now. The good news is that there are magical unicorns who LOVE all things systems, processes, automations and client journeys – including today’s guest on the How I Do Content Podcast Mariana Gaona Lopez. Mariana is the systems-obsessed digital ops gal behind Pink Ocean Virtual Solutions – and she’s the one service providers call when their backend’s a mess and they’re ready to stop drowning in admin and actually enjoy the work they’re good at. Think: Moxie CRM setups, workflow automations, inbox cleanups and SOPs – all customised to support your brain, your energy, and the way you do business. In this episode, we chat about the biggest mistakes business owners make when it comes to systems, how your messaging has to match your client experience, and the one automation every service provider needs yesterday. So if you’ve been winging it and hoping for the best – this episode is your system's wake-up call. Let’s dive in Connect with Mariana Gaona Lopez. Follow Mariana on Instagram @pinkoceanvs Join The Break Newsletter at https://pinkoceanvs.myflodesk.com/instagram Find out more at https://pinkoceanvs.com.au/ Want more? Watch my 12 minute Make Your Offer The One Mini Training at https://thesocialbolt.com.au/the-one/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE…

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210. Clear Over Clever: Copywriting Tips to Build Authority and Sell Your Services with Sarah Marriott 49:35

17 روز پیش49:35

49:35

Let’s be real – there’s a lot of advice online about how to “build authority” in your content. Advice like… Show up every day and the right people will find you… Just keep adding value and it’ll pay off eventually…. Talk about your client results more… But no one tells you the practical things you can do to actually “build authority” through your copy and content. Until now! Because on today’s episode of the How I Do Content Podcast I’m joined by the magical Sarah Marriott. Sarah is a Melbourne-based brand messaging strategist and copywriter who helps creative service providers sound like the expert and sell their services with copy that reflects who they are (minus the fluff, the cringe or the vanilla vibes). She’s a former graphic designer turned word wizard who’s obsessed with translating messy, cool ideas into clear, one-of-a-kind messaging that gets the right people to your website – and actually makes them want to buy. Sarah’s also a dog lover so obviously she’s the best kind of wizard! In this episode we’re diving into what it really takes to build authority online – through the words on your website, the content you share, and how you show up in your marketing so your dream clients trust you, remember you, and want to buy from you. Because if you’re going to spend time creating content and sending people to your website – it better be doing the bloody work for you. So let’s dive in. Connect with Sarah Marriott Follow Sarah on Instagram @sarahmarriottcopywriter Grab your FREE go-to copywriting guide at https://subscribepage.io/free-copywriting-go-to-guide Find out more at https://www.sarahmarriottcopywriter.com/ Want more? Watch my 12-minute Make Your Offer The One Mini Training at https://thesocialbolt.com.au/the-one/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE…

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209. How to Fix Your Instagram Profile: The Edits You Need to Start Getting More Sales with Kara Luimes 54:52

24 روز پیش54:52

54:52

Let’s be real – Instagram in 2025 feels like a bit of a dumpster fire. Engagement is in the dungeon with the trolls, everyone and their bot is posting the same AI generated rubbish and every second reel is promising to help you go viral if you “just use this trending hook." Right now you’re doing your best to keep up – posting consistently, dabbling in reels, stories, carousels, whatever the Instagram gods demand… But the time you’re spending creating content for Instagram doesn’t exactly match the engagement, enquiries and sales you’re currently getting. You dream of a day where it’s easy for your dream clients to see your content, head to your profile and then buy from you. So why is this not happening? The good news? Today I’m joined by Kara from The Good Stuff Social – a social media manager, marketer, and no-BS content queen who’s here to help you fix your Instagram profile so it actually converts. We’re talking about the small but mighty edits that help your profile do the heavy lifting – so when someone lands on your page, they know exactly who you are, what you do, and why they should stick around (and buy). Kara’s going to tell you what’s actually working on Instagram in 2025 and why going viral doesn’t always grow your business. She also shares her experience inside Micro Messaging – and how refining her messaging helped her stop cruising and start converting, with content that finally matches the magic she brings to her work. Before you throw Instagram in the bin, make sure you keep listening because fixing what’s not working, might be easier than you think. Let’s dive in. Connect with Kara Luimes Follow Kara on Instagram @thegoodstuffsocial Audit your Instagram Profile with The Quickie https://stan.store/thegoodstuffsocial/p/mini-instagram-profile-audit Find out more about at http://www.thegoodstuffhub.com Sign up for Micro Messaging Your Instagram profile, much like your messaging, needs to make it crystal clear who you are and why someone should work with you instantly. And if it doesn’t – you need Micro Messaging. Because when your messaging does the heavy lifting, Instagram stops feeling like a waste of time and starts working for you. Kara joined Micro Messaging because she knew it was time to level up her messaging – not just for Instagram or launches, but for everything from captions to her website copy. Because messaging impacts everything you do in your business. And Kara knew that it was the key to even more enquiries and sales in her business. So inside Micro Messaging she got the confidence and the strategy to finally put words around the magic she brings to her work. And I’m so excited to support her for another 6 months! If you want to join Kara and the other magical wizards inside Micro Messaging for the next 6-months this is the time to do it. Find out more and sign up at https://thesocialbolt.com.au/micro-messaging/ Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE…

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208. The Real Reason You’re Stuck in Business: Why the Answer Might Be in Your Akashic Records with Belinda Simons 58:27

۴ weeks پیش58:27

58:27

There often comes a point in your business where your strategy’s solid, you’re sharing content and showing up consistently… But then it feels like you’ve reached a limit that you can’t quite break through. You’re stuck at the same income level, your audience isn’t growing and you feel like everyone is quantum leaping to the next level…but you’re not. So why does this keep happening no matter what you do? If you’ve ticked all the boxes – you’ve invested in the mentors, refined your offers and even reworked your messaging but it still feels like your magic is capped – it might be time to look beyond the strategy. Because sometimes what’s holding you back isn’t your strategy, it’s an energetic pattern that’s been playing out for lifetimes – and the Akashic Records hold the key to unlocking it. And on today’s episode of the How I Do Content Podcast I’m joined by the magical Belinda Simons, a Psychic Medium and Akashic Records reader who helps soul-led business owners uncover and heal past life vows, contracts and trauma that are still playing out in their business today and keeping them stuck. Belinda accesses the Akashic Records to find the root cause of what’s keeping you stuck – whether that’s visibility fears, income plateaus, or repeating patterns you can’t seem to break. After a 30-year career in dentistry, Belinda’s body forced her to stop – and that moment became the catalyst for stepping into her energetic gifts and building the business she now runs full-time. I was also fortunate enough to support her inside Micro Messaging and help her craft messaging that matches her magic – so she can communicate this deeply intuitive Akashic Records-based work in a way that actually resonates with the people it’s meant for. This is a really great episode if you feel like you’re doing all the “right” things but you can’t quite crack through to that next level – Belinda is going to help you understand why. Let’s dive in. Connect with Belinda Simons Follow Belinda on Instagram @belindajoy_medium The Akashic Records https://www.belindajoymedium.com/akashicreset Find out more at https://www.belindajoymedium.com/ Sign up for Micro Messaging If this episode reminded you that the depth of your work is only as powerful as your ability to communicate it – that’s exactly what Micro Messaging helps you do. Because your magic deserves to be seen, felt, and understood – and your messaging is the bridge between the work you do and the people it’s meant for. Belinda joined the last round of Micro Messaging to get crystal clear on how to communicate her unique gifts – and now she’s owning her voice, speaking directly to her dream clients, and showing up in a way that converts. And now it’s your turn. Doors are open now for a limited time. Early bird pricing is still in effect which means when you sign up before Wednesday 16th July, you’ll save $500 off the full price of the program. 6-month AND 9-month payment plans are available. Find out more and sign up at https://thesocialbolt.com.au/micro-messaging/ Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE…

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207. The Truth About Content Planning and Building Community in the Age of AI with Carly Smith 1:05:51

۵ weeks پیش1:05:51

1:05:51

You’re doing all the “right” things – keeping up with the trends, showing up online, even asking AI to help you out… But your content feels meh, your community’s gone quiet, and deep down, you’re wondering if any of it is actually working. If you’re feeling that – today’s episode of the How I Do Content Podcast is going to hit in the best kind of way. Because today I’m joined by digital marketing strategist Carly Smith – the no-BS content queen behind Socially Graceful who helps business owners ditch the chaos and finally get their content (and their strategy) together. With 15+ years in the digital space (yes, back to MySpace and blogging days), Carly’s worked with everyone from solo biz owners to national brands. She knows how to turn big goals into content plans that actually work – and feel good to execute. In today’s episode, we talk about what really makes content connect – and why messaging matters more than any plan, platform or AI tool ever will. Carly also shares her experience inside Micro Messaging – and how it helped her refine her messaging, reconnect to her point of difference, and back herself even more as a marketer. So if your content right now feels overwhelming or like it's just not landing – this conversation will show you how to clean it up, simplify it, and finally make it work for you. Let’s dive in. Connect with Carly Smith Follow Carly on Instagram @socially_graceful Get Access to Carly’s FREE AI Content Ideas Bot https://subscribepage.io/diy-but-smart-af Find out more about at https://www.sociallygraceful.com.au/ Sign up for Micro Messaging Carly joined the last round to get clearer on how she talks about her offers, back herself as the Dumbledore-level expert she already is, and make sure her content actually works – without losing what makes it hers. So she knows the magic inside the program! Over the next 6 months we’ll work together on your messaging, your content, and your offers so it converts faster and sounds unmistakably like you. Because when your messaging actually reflects the magic of what you do – your marketing + sales gets a whole lot easier (and a whole lot more effective). Doors are open now for a limited time and with early bird pricing in effect so when you sign up before Wednesday 16th July you save $500 off the full price of the program. 6-month AND 9-month payment plans are available. Find out more and sign up at https://thesocialbolt.com.au/micro-messaging/ Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE…

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206. Messaging on the Mic 2025 - Volume 4 - Moving Past Referrals to Sell Your New Offer Online as an Admin and Strategy Support Specialist 16:19

۶ weeks پیش16:19

16:19

Welcome back to Messaging on the Mic! This is the 4th and final instalment of this mini-series inside the How I Do Content Podcast. To recap these are the previous Messaging on the Mic Wizards: In Volume 1, I reviewed the messaging of a funnel and automation wizard. In Volume 2, I reviewed the messaging of a career coach. And in Volume 3, I reviewed the messaging of a motherhood mentor and matrescence guide . So if you haven’t listened to those episodes, feel free to hit pause and go check them out right now. And today’s featured wizard is an admin and strategy support specialist for female solo business owners. Ready to Make Your Offer the Obvious Choice? If today’s episode has made you realise “I know my offer is solid, but my messaging isn’t really selling it…” That’s exactly what we fix inside The Obvious Choice Offer™ Workshop. This is a free, 60-minute hands-on messaging workshop where we figure out what your dream client actually needs to hear and write it together, in real time. We go live next Tuesday 8th July so make sure you save your seat at https://thesocialbolt.com.au/obvious-choice/ Want more? Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE…

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205. Messaging on the Mic 2025 – Volume 3: What Makes a Transformational Offer Sell as a Motherhood Mentor 15:20

۷ weeks پیش15:20

15:20

It’s another episode of Messaging on the Mic. This is the 3rd week of this 4 week mini-series inside the How I Do Content Podcast. In Volume 1 I reviewed the messaging of a Funnel and Automation wizard. And in Volume 2 I reviewed the messaging of a Career Coach. So if you haven’t listened to Volume 1 and Volume 2 you can check them out first. And today’s featured wizard is a motherhood mentor and matrescence guide. Ready to Make Your Offer the Obvious Choice? If today’s episode has you realising your offer is great – but the way you’re talking about it isn’t landing with the people it’s meant for…let’s change that. Join me for The Obvious Choice Offer™ Workshop – a FREE 60-minute live session where we’ll workshop your messaging together in real time. You’ll walk away with the exact words to: Speak to what your dream clients actually want Show them why it matters now Position yourself as the clear choice not just another option This is practical and hands-on. By the end, you’ll have 3 message-ready assets you can use immediately in your content, sales page, or pitch. Because when your messaging lands? Your offer sells. So join me on Tuesday the 8th of July and let’s make your offer impossible to ignore. Save your seat at https://thesocialbolt.com.au/obvious-choice/ Want more? Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE…

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204. Messaging on the Mic 2025 – Volume 2: The #1 Messaging Shift Every Career Coach Needs to Make to Sell More 14:26

۸ weeks پیش14:26

14:26

It’s time for me to review another biz wizard’s messaging + marketing… Welcome to this week’s episode of Messaging on the Mic – the 4-week mini-series inside the How I Do Content Podcast where I review the messaging of 4 different businesses, and share how they can take their messaging to the next level so they’re in demand with Beyonce-level clients 100% of the time. If you haven’t yet listened to Volume 1, where I reviewed the messaging of a funnel and automation wizard – you can check that out here first. In today’s Messaging on the Mic episode, I’m featuring a Career Coach. Watch my free mini-training “Make Your Offer the One” If this episode has you realising your offer might be brilliant but your messaging isn’t making it the obvious choice… Go watch my free mini-training – Make Your Offer The One. It will show you how to turn your unique voice into a high-converting message in just 12-minutes. It’s fast. It’s practical. And it’ll change the way you talk about your offers for good. Get instant access at https://thesocialbolt.com.au/the-one/ Want more? Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE…

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203. Messaging on the Mic 2025 - Volume 1 - Struggling to Convert? What Your Messaging Might Be Missing as a Funnel + Automation Strategist 12:30

۹ weeks پیش12:30

12:30

It’s my favourite time of the year – Messaging on the Mic is BACK! If you’re new to Messaging on the Mic Series let me get you up to speed. Messaging on the Mic is a 4 week mini-series on the How I Do Content Podcast. Anyone in my community can apply (if you’re brave enough) and then I select 4 businesses to feature on these episodes. I review their messaging and share my recommendations for how they can upgrade their messaging so they’re in demand with Beyonce-level clients 100% of the time. And why not bring you along for the ride too?! You get a glimpse into how my brain works as well as practical messaging examples in action so you can see how you could apply this to your messaging. It’s a good time all round! So now you’re up to speed, let me introduce you to our first Messaging on the Mic Wizard for 2025 – we’re starting with a funnel and automation expert who builds sales funnels that actually convert.… Watch my free mini-training “Make Your Offer the One” If this episode has you realising your offer might be brilliant but your messaging isn’t making it the obvious choice… Go watch my free mini-training – Make Your Offer The One. It will help you position your offer as the obvious choice for your dream clients in just 12-minutes. It’s fast. It’s practical. And it’ll change the way you talk about your offers for good. Get instant access at https://thesocialbolt.com.au/the-one/ Want more? Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE…

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202. You Think Your Offer’s a “No-Brainer” – Here’s Why No One’s Buying It 10:39

10 weeks پیش10:39

10:39

One of the phrases I hate hearing in the online space is “this offer is a no-brainer.” Now I’m not just being a hater because I do believe in the concept of a “no-brainer” offer – it should be an easy decision for your ideal clients to buy. BUT the reason I hate the term is because what I see 99% of the time is people slap that label on their offer – and then stop there. They don’t explain why it’s a no-brainer offer or why it’s a no-brainer for their ideal client – that’s lazy messaging. Because here’s the dog's honest truth… If your audience doesn’t instantly understand why your offer matters to them, right now – they won’t buy, no matter how well-priced, well-structured, or “value-packed” YOU think it is. It’s not about you or what you think is valuable – it’s about your ideal client and what motivates them to buy. So in today’s episode of the How I Do Content Podcast I’m going to tell you the real reason your “no-brainer” offer isn’t selling – and what to do about it. Let’s dive in! Watch my free mini-training “Make Your Offer the One” In 12-minutes I’ll walk you through the messaging shifts you need to stop relying on “it should be obvious” and start communicating your offer in a way that makes the right people want it now. It’s fast. It’s practical. It’ll change the way you sell. Get instant access at https://thesocialbolt.com.au/the-one/ Want more? Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE…

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201. The Messy Middle: When It’s Time to Rethink Your Business (But You Don’t Know What’s Next) with Jen Heuett 1:00:00

11 weeks پیش1:00:00

1:00:00

You know that moment in business when you look around and think… “How did I end up here?” The money’s coming in… You’re good at what you do… But everything feels heavier than it should. Your offers feel off, your content feels forced and deep down, you’re wondering if the business you’ve built is still right for you. If you’re nodding along, this episode of the How I Do Content Podcast is going to hit hard (in the best way). Today I’m joined by Jen from The Small Wins Co. – planning nerd, F1 fanatic, and self-proclaimed “Messy Middle Mentor.” Jen’s helped countless business owners rethink, realign, and rebuild their business foundations – but she’s also walked this path herself. Twice. In today’s episode, we talk about what happens when your business stops feeling good, why making more money doesn’t always mean you’re on the right path, and how to make changes before you burn out or burn it all down. This is the conversation I wish more people were having – it’s your reminder that you’re allowed to change your mind, realign your business, and build something that feels good again. So let’s dive into it. Connect with Jen Heuett Follow Jen on Instagram @thesmallwinsco Sign up for Jen’s Navigating the Messy Middle Masterclass Find out more about Next Level Ops Academy Want more? Watch my 12 minute Make Your Offer The One Mini Training at https://thesocialbolt.com.au/the-one/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE…

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200. The Best of the How I Do Content Podcast. Messaging + Marketing Magic from 200 Episodes 15:11

12 weeks پیش15:11

15:11

Welcome to Episode 200 of the How I Do Content Podcast! Two hundred episodes. Most podcasts don’t even make it past episode 10. It’s been 200 episodes of me showing up to this mic, dropping Dumbledore-level strategy and sharing what’s hot on my heart in the hope it helps you to embrace your unique blend of magic and do business in a way that works for YOU. And you know what’s wild? When I go back and listen to past episodes (usually while I’m repurposing them into fresh content, because... duh, strategy), I realise how relevant they still are. So in today’s 200th episode, I’m going into the vault and pulling out five of the biggest marketing and messaging lessons from some of your most-listened-to solo episodes. The ones that built my business, sold out my offers, and helped clients go from “what do I even say?” to “holy shit, I’m booked out.” So for the 200th time – let’s dive in. My gift to you loyal listeners. Watch my new 12-minute mini-training “Make Your Offer the One” to help you shift your offer from nice-to-have to need-this-now! If you’re ready to sharpen your message and make your offer the one your dream clients can’t stop thinking about – you definitely want to tune in. Get instant access at https://thesocialbolt.com.au/the-one/ Want more? Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE…

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199. AI-Generated Content Won’t Sell If You Don’t Understand Your Audience 8:04

13 weeks پیش8:04

8:04

Everyone and their dog is using ChatGPT to write their content right now. Outsourcing captions, emails, even entire launch plans all in the name of saving time and “working smarter.” But let’s be honest – is it actually saving you time? Or do you need to constantly tweak, reprompt and rewrite what it spits out because it sounds like everyone else or worse like a robot that’s read one too many bro-marketing emails. But before you download another ChatGPT prompt guide, I want you to think about WHY ChatGPT is spitting out fluff that doesn’t sound like you and definitely doesn’t sell your offer. Because here’s the truth – AI can’t fix what YOU don’t understand about your ideal client. And I’m not talking about a basic witch ideal client avatar focused on demographics like “women aged 25–40 who like oat lattes and yoga.” I’m talking about real HUMAN insight – the beliefs they hold, the desires they’re chasing, the objections running through their mind the second they land on your sales page or consume your content. Because if you don’t know that – no prompt in the world can save you. So in this episode of the How I Do Content Podcast, I’m breaking down why your AI-generated content might be falling flat, what needs to come before the prompt, and how to use AI in a way that amplifies your message instead of diluting it. So let’s do this! Want more? Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE…

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198. The Search for Resilience: Behind the Business, the Babies + the Book with Sonja Pototzki-Raymond 1:06:14

14 weeks پیش1:06:14

1:06:14

You know what you don’t see on the highlight reel? The breakdowns behind the breakthroughs. The resilience it takes to keep showing up when it would be easier to walk away. The real, messy, magical journey behind building a business, a family, and a damn legacy. Today’s guest on the How I Do Content Podcast knows exactly what it takes. Sonja Pototzki-Raymond (aka Sonja the Search Queen) is the CEO of The Search Republic (one of Australia's most in-demand Google-accredited digital agencies), a Google Search Expert, Author, Keynote Speaker, and Fertility Advocate. Not to mention she’s helped generate over $700 million in sales for her clients while raising two beautiful girls and launching her first book The Search for Resilience (which is in stores NOW). In this episode, Sonja gives you the real story behind the business wins, the book launch, the journey to finally become a mum – and what it actually looks like to be resilient when life doesn’t go to plan. If you’ve ever wondered how to build something extraordinary without losing yourself (or your sanity) along the way this episode is your permission slip to stop playing small and start trusting yourself more. No fluff, no filters – just the real behind-the-scenes of building something extraordinary. Connect with Sonja Pototzki-Raymond Follow Sonja on Instagram @sonjathesearchqueen Order Sonja’s first book The Search for Resilience at https://www.amazon.com.au/Search-Resilience-Awaken-Warrior-Business/dp/1925452964 Download a copy of The Google Ads and SEO Checklist https://sonjathesearchqueen.com/google-ads-and-seo-checklist/ Find out more at https://sonjathesearchqueen.com/ Want more? Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE…

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