215. Sustainable Business Growth Secrets: Messaging, Community & AI with Jessie King

How I Do Content

Business growth is the ultimate goal for so many business owners.

I mean you started your business for the amazing opportunities that are available to you right?

But when you’re ready to step into that next level of business, so many people make the mistake of chasing the shiny external stuff – the viral post, the quick hack, the latest marketing trend that promises instant results.

And while those things might feel exciting in the moment, they’re the wrong levers to focus on if you actually want sustainable, long-term growth.

Because true growth doesn’t just come from what people see on the outside – your marketing, your content, your client roster. It also comes from what’s happening on the inside – your offers, your systems, your client experience, your team.

And today’s guest on the How I Do Content Podcast knows how to bridge that gap better than anyone.

Jessie King is the “second brain” behind some of Australia’s most in-demand brands, blending consumer psychology with brand, operations, and client experience to create growth that feels as good on the inside as it looks on the outside.

In today’s episode, Jessie’s sharing the real secrets to sustainable business growth – from messaging to community to AI.

So if business growth is your #1 goal right now – this episode is for you.

CONNECT WITH JESSIE KING:

• Follow Jessie on Instagram @operationaledge
• Book your free Growth Strategy Session at https://www.operationaledge.com.au/growth-strategy-session
• Find out more at https://www.operationaledge.com.au/

WANT MORE?

• Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/
• Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt
• Find out more at https://www.thesocialbolt.com.au

TOPICS COVERED IN THIS EPISODE:

Sustainable business growth, internal and external alignment, community growth strategies, messaging and positioning, brand differentiation, client experience, offer optimisation, delivery and systems, friction points in growth, simplification and focus, micro-moves and micro-moments, AI as a strategic partner, consumer behavior insights, market research and sticky language, audience alignment, building loyalty and retention, scaling sustainably, quick wins vs big picture, category of one positioning, long-term growth strategy.

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE