Gregory Kukolj, CMO Marktplaats on the evolution of the iconic brand

HelloMasters - Marketing, Strategie en Teams

In this episode of HelloMasters podcast we talk to the CMO of Marktplaats: Gregory Kukolj.

We dive into the evolution of the iconic Marktplaats brand. We talk about the look & feel of the platform. Did it or didn’t change? Gregory shares his recommendations on creating a culture for experimentation and locally relevant marketing execution. Heads up and a contrarian thought: “Finding your ‘why’ will not fix your marketing ROI”, says Gregory.