169: Demonstrating real value, one word tweets, dressing down for the job interview

Hanson & Hunt

It's time to end the thinking that leaders in comms, PR and marketing don't have business chops. We'll discuss earning and keeping the coveted seat at the table, at any point in your career. Also this month, the factors that might make you say no to working with an influencer. Plus, was a recent one word tweet trend worth the effort? And, a listener question about job candidates who dress down for their interviews, and more.

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EPISODE SUMMARY

Intro

Talking Point: Earning and keeping the seat at the table

Spotlight: A one word tweet trend

Quick News & Quick Takes: The power of attention

Quick News & Quick Takes: Red flags from influencers

Quick News & Quick Takes: Top digital skills

Q&A: Job candidates who dress down for interviews

Closing: Boomerang employees are making big bucks

Arik's upcoming webinar: Executives on LinkedIn

ARTICLES AND LINKS

Latest findings from PwC’s Pulse Survey of CMOs and marketing leaders

Understanding the value of PR: Is it time to look for those MBAs?

PR measurement: Metrics to use for success

Amtrak tweeted “Trains” and it makes sense cause social media managers are ready for a holiday weekend

Marketers should pay more attention to attention

The five tells that mean you should pass on hiring an influencer

Digital most in-demand skill amid ‘techification’ of marketing, study finds

Boomerang employees making more $

Bolstering your executive’s LinkedIn presence in 5 simple steps

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