168: Top comms challenges, zero-click content, the crying CEO

Hanson & Hunt

What are your biggest challenges as a communicator? We'll discuss a new survey of your peers that tackles that, as well as the top comms activities this year. Also this month, the fallout from ‘the crying CEO.’ Plus, have we reached the point where a link included in a social media post is pointless? And, a listener question about the best way for a leader to share company news on LinkedIn, and more.

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We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.

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EPISODE SUMMARY

Intro

Talking Point: Comms challenges, DE&I, outsourcing

Spotlight: The crying CEO

Quick News & Quick Takes: Gen Z's social media shift

Quick News & Quick Takes: Content helps B2B buyers

Quick News & Quick Takes: Zero-click content

Q&A: Best practices for execs sharing company news on LinkedIn

ARTICLES AND LINKS

The volume and variety of communications work is shifting, finds 5th annual survey of comms pros

LinkedIn/Elizabeth Laukka

CEO posts crying selfie on LinkedIn after laying off employees — and it goes viral

Gen Z shapes new social media era

Teens, Social Media and Technology 2022

Vast majority of B2B buyers say vendor content impacts purchase decision

Zero-click content: The counterintuitive way to succeed in a platform-native world

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