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محتوای ارائه شده توسط Arik Hanson and Kevin Hunt, Arik Hanson, and Kevin Hunt. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Arik Hanson and Kevin Hunt, Arik Hanson, and Kevin Hunt یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
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155: Measuring your comms, brands and college athletes, Pfizer's PR win

46:24
 
اشتراک گذاری
 

Manage episode 298075470 series 2286413
محتوای ارائه شده توسط Arik Hanson and Kevin Hunt, Arik Hanson, and Kevin Hunt. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Arik Hanson and Kevin Hunt, Arik Hanson, and Kevin Hunt یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

Measurement of your communications efforts and programs is tricky. There's a lot you could track. So what should you pay attention to? From data dashboards to content scoring and focus groups, we talk through some ways to get smarter about your metrics and reporting. Also this month, we look at what Pfizer did to get the word out and build trust in their COVID-19 vaccine, how companies are now working with NCAA athletes, what defines "best-in-class" brand social media activity, and more.
WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.

SPONSOR
Brandpoint
EPISODE SUMMARY

  • Intro
  • 1:45 - Talking Point: Measurement challenges and advice
  • 21:50 - Spotlight: How Pfizer won the vaccine PR game
  • 25:45 - Quick News & Quick Takes: NCAA athletes are making influencer deals
  • 29:20 - Quick News & Quick Takes: What makes a brand best-in-class in social?
  • 32:10 - Listener question: What business email alternative will emerge?
  • Closing

ARTICLES AND LINKS
Look at analytics to know what your audience really thinks about your content
Businesses value the role of PR and communications more than ever
Pfizer's vaccine branding victory delivers lessons for marketers everywhere
Let's make a deal: NCAA athletes cashing in on name, image and likeness
New research shows social media has created a more competitive landscape for brands
Could Gen Z free the world from email?
Digital Summit Minneapolis
FOLLOW HANSON AND HUNT
Show page - HansonandHunt.com
Apple Podcasts
Spotify
Google Podcasts
RSS feed
Sign up for Arik's weekly newsletter

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

189 قسمت

Artwork
iconاشتراک گذاری
 
Manage episode 298075470 series 2286413
محتوای ارائه شده توسط Arik Hanson and Kevin Hunt, Arik Hanson, and Kevin Hunt. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Arik Hanson and Kevin Hunt, Arik Hanson, and Kevin Hunt یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

Measurement of your communications efforts and programs is tricky. There's a lot you could track. So what should you pay attention to? From data dashboards to content scoring and focus groups, we talk through some ways to get smarter about your metrics and reporting. Also this month, we look at what Pfizer did to get the word out and build trust in their COVID-19 vaccine, how companies are now working with NCAA athletes, what defines "best-in-class" brand social media activity, and more.
WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.

SPONSOR
Brandpoint
EPISODE SUMMARY

  • Intro
  • 1:45 - Talking Point: Measurement challenges and advice
  • 21:50 - Spotlight: How Pfizer won the vaccine PR game
  • 25:45 - Quick News & Quick Takes: NCAA athletes are making influencer deals
  • 29:20 - Quick News & Quick Takes: What makes a brand best-in-class in social?
  • 32:10 - Listener question: What business email alternative will emerge?
  • Closing

ARTICLES AND LINKS
Look at analytics to know what your audience really thinks about your content
Businesses value the role of PR and communications more than ever
Pfizer's vaccine branding victory delivers lessons for marketers everywhere
Let's make a deal: NCAA athletes cashing in on name, image and likeness
New research shows social media has created a more competitive landscape for brands
Could Gen Z free the world from email?
Digital Summit Minneapolis
FOLLOW HANSON AND HUNT
Show page - HansonandHunt.com
Apple Podcasts
Spotify
Google Podcasts
RSS feed
Sign up for Arik's weekly newsletter

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

189 قسمت

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