154: Timely social media advice (w/Jen Hartmann), authenticity gap in comms, brand films

Hanson & Hunt

Our June 2021 episode includes:
Social media advice for 2021 (:55)
Guest: Jen Hartmann, John Deere (13:15)
Spotlight: The Carolina Panthers and social engagement (32:55)
FleishmanHillard's Authenticity Gap study (34:40)
Brand films (39:40)
Listener question: How should I network post-pandemic? (45:05)
LINKS
TALKING POINT
Focus more on Facebook, customer service efforts on social in 2021
Why you need a content mission statement
Jen Hartmann, John Deere (LinkedIn / Twitter)
Jen Hartmann's tweet about how "we're all just getting started"
SPOTLIGHT
Carolina Panthers/Social engagement on Facebook
QUICK NEWS & QUICK TAKES
FleishmanHillard Authenticity Gap study reveals brands are failing on nearly half of what consumers expect of them
The 2021 Authenticity Gap (PDF)
Why big companies like DoorDash, 3M and HP are making films
LISTENER QUESTION
Post-pandemic networking
CLOSING
These common grammar mistakes make you’re* company look dumb
How grammar mistakes influence people’s perceptions of companies
MORE INFORMATION
HansonandHunt.com
Apple Podcasts page
Spotify page
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Contact Hanson & Hunt
SPONSOR
Brandpoint

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