S2 Ep54: DJ & Label Manager - Alice Whittington

Greater Than 11%

For our first interview for Series 2, we are joined by DJ & Label Manager, Alice Whittington - aka DJ Norsicaa.
Alice shares how her love of music (and also hogging the iPod at office parties), led her to quit her job in education and administration to take a four-week course and set out to become a DJ. In the beginning, working long hours and often for free, it wasn't easy. But through grit, determination and with an ear for fantastic tunes & beats within a couple of years, she carved out a name in the music industry. Alice is now booked at nightclubs and festivals across the globe all year round and hosts a monthly show on Soho Radio and also on Foundation FM.
Not only is she queen of the decks, but she also works as a Label Manager for Soundway Records, where she is responsible for the studio's PR, production, distribution, media, management and artist liaison.
Alice discusses the importance of being professional, learning to know and stand up for your value and being a completionist. She is super passionate about music and heaps of fun! Enjoy.

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