How to Stay Ahead in Google Ads: AI, Incrementality & Smart Strategy

Google Ads Unleashed | Winning Strategies for E-Commerce Marketers

Player FM - Internet Radio Done Right

اضافه شده در two سال پیش

محتوای ارائه شده توسط Jeremy Young. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Jeremy Young یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

All About Change

1
The Goodwill You Don't Know with CEO Steve Preston 29:53

۶ روز پیش29:53

پخش در آینده

لیست ها

پسندیدن

دوست داشته شد

29:53

Steve Preston is the CEO of Goodwill Industries. Though Goodwill is known for big stores where people can donate clothes and buy them secondhand, those stores are just the first level of what Goodwill Industries are about. Those stores fund an international organization that provides job training, employment placement services and other community-based programs for people who face barriers in their employment. Steve joins Jay to discuss the ways Goodwill Industries support veterans and individuals who lack job experience, an education, or face employment challenges, such as those people who are formerly incarcerated. Today's episode was produced by Tani Levitt and Mijon Zulu. To check out more episodes or to learn more about the show, you can visit our website Allaboutchangepodcast.com. If you like our show, spread the word, tell a friend or family member, or leave us a review on your favorite podcasting app. We really appreciate it. All About Change is produced by the Ruderman Family Foundation. Episode Chapters 0:00 intro 1:02 The Goodwill you don’t know 4:33 The troubling reality of work reintegration for formerly incarcerated folks 10:00 How Steve brings his public-sector experience to Goodwill 11:17 Goodwill’s employment centers 15:51 The interplay between Goodwill’s national and local arms 24:07 The case for minimizing recidivism becoming a cross-party cause 27:05 Goodbye For video episodes, watch on www.youtube.com/@therudermanfamilyfoundation Stay in touch: X: @JayRuderman | @RudermanFdn LinkedIn: Jay Ruderman | Ruderman Family Foundation Instagram: All About Change Podcast | Ruderman Family Foundation To learn more about the podcast, visit https://allaboutchangepodcast.com/ Looking for more insights into the world of activism? Be sure to check out Jay’s brand new book, Find Your Fight , in which Jay teaches the next generation of activists and advocates how to step up and bring about lasting change. You can find Find Your Fight wherever you buy your books, and you can learn more about it at ⁠⁠⁠www.jayruderman.com⁠⁠⁠ .…

حدود یک سال پیش 22:05

MP3•خانه قسمت

Send us a text

In this episode of the Google Ads Unleashed Podcast, host Jeremy breaks down the biggest PPC shifts coming your way—from AI tools and cross-channel integration to incrementality testing and campaign structure revamps.

Learn why isolating your Google Ads data no longer cuts it, how to find true value in your ad spend, and what smart marketers are doing post-click to drive serious results. If you want to stay ahead in a rapidly changing landscape, this one’s for you!

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

104 قسمت

#Business #Marketing #Young & Digital #Google Ads #ECommerce #Digital Advertising #Google Ads Campaigns #Entrepreneur #Marketing Professionals #PPC #Paid Advertising #Marketing Tips #Business Tips

How to Stay Ahead in Google Ads: AI, Incrementality & Smart Strategy

Google Ads Unleashed | Winning Strategies for E-Commerce Marketers

published حدود یک سال پیش

اشتراک گذاری

MP3•خانه قسمت

Send us a text

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

104 قسمت

#Business #Marketing #Young & Digital #Google Ads #ECommerce #Digital Advertising #Google Ads Campaigns #Entrepreneur #Marketing Professionals #PPC #Paid Advertising #Marketing Tips #Business Tips

Усі епізоди

1
The Brand Campaign Hack That Saved Our Clients Thousands 8:56

13 روز پیش8:56

8:56

Send us a text In this weeks episode of the Google Ads Unleashed podcast discover how to save thousands on your brand campaigns with Jeremy's game-changing brand campaign hack. Host Jeremy shares a proven method that recently helped a client reduce ad spend by 70%. Learn how to optimise your campaigns, minimise CPCs, and maximise ROI. Note: This is a reuploaded episode while Jeremy is away on his honeymoon — but it's a hidden gem you may have missed the first time around! Packed with insights on how to use post-purchase data to boost your Shopping Ads performance. Usual episodes will return shortly. Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/ Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching…

1
How to Use Post-Purchase Data to Improve Your Shopping Ads 9:43

20 روز پیش9:43

9:43

Send us a text Unlock new potential in your Google Shopping Ads with post-purchase data! In this episode of Google Ads Unleashed , discover how analysing customer survey insights post-purchase can reveal key product benefits to optimise your ad titles and descriptions—resulting in better search alignment, higher CTRs, and more conversions. Jeremy Young breaks down practical ways to gather and leverage this data, giving you a competitive edge and making your Shopping Ads more effective than ever! Note: This is a reuploaded episode while Jeremy is away on his honeymoon — but it's a hidden gem you may have missed the first time around! Packed with insights on how to use post-purchase data to boost your Shopping Ads performance. Usual episodes will return shortly. Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/ Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching…

1
7 Proven Ways to Grow Faster With Google Ads 17:12

27 روز پیش17:12

17:12

Send us a text Struggling to scale with Google Ads? In this weeks episode of the Google Ads Unleashed podcast, host Jeremy breaks down 7 proven strategies to grow faster, even when search volume is limited. Learn how to boost ROAS by improving conversion rates, increasing average order value, and positioning your products for maximum visibility. Whether you’re hitting a plateau or just starting to scale, this episode gives you a clear roadmap to unlock profitable growth. Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/ Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching…

1
Case Study: How We Doubled Google Ads Spend Profitably in 30 Days 18:21

۵ weeks پیش18:21

18:21

Send us a text Struggling to scale profitably on Google Ads? In this episode of Google Ads Unleashed, host Jeremy breaks down a real-life case study showing exactly how Young & Digital turned a stagnant account into a high-performance growth engine—boosting ad spend and profits at the same time. Learn what changes actually moved the needle, from feed optimisation to smart bid strategies. Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/ Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching…

1
How to Leverage AI to Improve Your Google Ads Performance 17:42

۶ weeks پیش17:42

17:42

Send us a text In this episode of the Google Ads Unleashed Podcast, host Jeremy dives into the hype vs. reality of AI in Google Ads. Learn how to use AI to speed up competitor research, boost CRO, and write ads that actually resonate—without losing your creative edge. If you’ve ever wondered how to use AI tools like ChatGPT to gain an unfair advantage in your campaigns, this episode is for you! Want the exact prompts Jeremy uses to get results faster? Reach out and get them today. Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/ Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching…

1
Common Google Ads Mistakes eCommerce Businesses Make and How to Avoid Them 15:57

۷ weeks پیش15:57

15:57

Send us a text In this episode of the Google Ads Unleashed Podcast, host Jeremy dives into the costly pitfalls many Ecommerce brands make on Google Ads—and how to avoid them. Learn why poor tracking, weak product pages, sloppy feeds, and wrong bid strategies can quietly kill your profits. If you’ve ever wondered why your campaigns aren’t scaling like they should, this episode is for you! Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/ Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching…

1
Target Lapsed Customers with Pmax 6:43

۸ weeks پیش6:43

6:43

Send us a text Should You Use PMax to Win Back Lapsed Customers? In this episode of Google Ads Unleashed, host Jeremy explores Google Ads’ latest update: customer retention bidding in Performance Max. Learn how to target lapsed customers, when it makes sense to reactivate them, and why this feature could be a smarter play than always chasing new traffic. If you’ve ever wondered how to get more value from your existing customer base, this one’s for you! Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/ Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching…

1
How to Stay Ahead in Google Ads: AI, Incrementality & Smart Strategy 22:05

۹ weeks پیش22:05

22:05

Send us a text In this episode of the Google Ads Unleashed Podcast, host Jeremy breaks down the biggest PPC shifts coming your way—from AI tools and cross-channel integration to incrementality testing and campaign structure revamps. Learn why isolating your Google Ads data no longer cuts it, how to find true value in your ad spend, and what smart marketers are doing post-click to drive serious results. If you want to stay ahead in a rapidly changing landscape, this one’s for you! Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/ Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching…

1
To Brand Or Not To Brand? 8:57

10 weeks پیش8:57

8:57

Send us a text Should You Bid on Brand Keywords in Google Ads? In this episode of the Google Ads Unleashed Podcast, host Jeremy dives into the classic debate: to brand or not to brand? Learn when running a branded search campaign makes sense, when it’s just burning cash, and how to test whether it’s actually driving incremental revenue. If you’ve ever wondered whether bidding on your own brand name is a must, this episode is for you! Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/ Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching…

1
Why Switching to a CSS Can Instantly Boost Performance - Martijn Explains All (Producthero) 1:00:22

11 weeks پیش1:00:22

1:00:22

Send us a text Boost Your Google Ads Performance with a CSS! In this episode, host Jeremy is joined by Martijn from Product Hero who explains why switching to a Comparison Shopping Service (CSS) can instantly lower your CPC and boost your ad rank. Discover how Product Hero’s data-driven tools and AI-powered optimisations help e-commerce businesses maximise Google Shopping performance. Don't miss this insider strategy for increasing visibility and reducing costs in your Google Ads campaigns! Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/ Sign Up for Producthero: https://producthero.com/en/google-css Contact Martijn directly on martijn@producthero.com Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/ Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching…

1
Try This Crazy Hack To Grow On Google Shopping 5:58

12 weeks پیش5:58

5:58

Send us a text Unlock Hidden Growth with This Google Shopping Hack! Struggling to scale your Google Shopping campaigns? In this episode, host Jeremy reveals a game-changing product feed strategy to tap into new search demand—even when search volume is maxed out! Learn how to restructure your product titles, optimise for alternative search terms, and drive more conversions without increasing ad spend. Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/ Scale your store with 1:1 coaching this Q2: https://www.younganddigital.marketing/1-2-1-coaching Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/ Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching…

1
Negative KW's Now In PMax? What You Need To Know! 5:58

13 weeks پیش5:58

5:58

Send us a text It’s Finally Happening! Google just dropped a game-changing update—Performance Max campaigns now support up to 10,000 negative keywords ! In this episode, Jeremy breaks down what this means for your campaigns, how to implement them effectively, and why Google is finally giving advertisers more control. Don’t miss this essential update that makes PMax more powerful than ever! Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/ Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching…

1
Massive New Updates You Can't Miss! 7:43

14 weeks پیش7:43

7:43

Send us a text Massive Google Ads Updates Just Dropped! In this episode of the Google Ads Unleashed Podcast, Jeremy reveals two game-changing updates to search ads —including new ad location auctions and headline site links . Discover how these changes affect your bidding strategy, campaign performance, and visibility on the SERP. Don’t miss this essential guide to staying ahead in the ever-evolving Google Ads landscape! Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/ Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching…

1
How To Test Winning Product Images 16:35

15 weeks پیش16:35

16:35

Send us a text Are your product images killing your Google performance? In this episode, host Jeremy breaks down how to test product images to boost CTR and conversions. Learn two powerful testing methods, when image optimisation actually matters, and which tweaks can make your ads stand out. If your Shopping ads aren’t getting clicks, this could be the game-changer you need! Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/ Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching…

1
Why Google Ads Isn’t Always Enough 15:43

16 weeks پیش15:43

15:43

Send us a text Your Google Ads are failing—but it’s not your setup. In this episode of Google Ads Unleashed, host Jeremy reveals why a high-performing campaign suddenly tanked and the real reason most advertisers struggle: stronger competition with a better offer. Learn how to analyse auction insights, optimise landing pages, improve perceived value, and adjust bidding strategies to outgun competitors and reclaim top SERP spots. Plus, Jeremy breaks down a two-step recovery plan that can revive struggling campaigns fast. Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/ Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching…

به Player FM خوش آمدید!

Player FM در سراسر وب را برای یافتن پادکست های با کیفیت اسکن می کند تا همین الان لذت ببرید. این بهترین برنامه ی پادکست است که در اندروید، آیفون و وب کار می کند. ثبت نام کنید تا اشتراک های شما در بین دستگاه های مختلف همگام سازی شود.