Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Player FM - Internet Radio Done Right
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Checked 12d ago
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محتوای ارائه شده توسط Uzair Kharawala. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Uzair Kharawala یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
مشابه Google Ads Like A Boss
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
11k
279
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
…
continue reading
Player FM - برنامه پادکست
با برنامه Player FM !
با برنامه Player FM !
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How To Reduce Cost Per Click Google Ads - 6 Effective Tips To Lower Your Google Ads CPC
Manage episode 440261761 series 3285828
محتوای ارائه شده توسط Uzair Kharawala. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Uzair Kharawala یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube Struggling with high CPC on your Google Ads? Discover 6 actionable tips to reduce your cost per click, improve ad performance, and maximise your ad budget. Learn how to enhance your Quality Score, use long-tail keywords, optimise bidding strategies, and more.
561 قسمت
اشتراک گذاری
Manage episode 440261761 series 3285828
محتوای ارائه شده توسط Uzair Kharawala. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Uzair Kharawala یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube Struggling with high CPC on your Google Ads? Discover 6 actionable tips to reduce your cost per click, improve ad performance, and maximise your ad budget. Learn how to enhance your Quality Score, use long-tail keywords, optimise bidding strategies, and more.
561 قسمت
همه قسمت ها
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Master Google Responsive Search Ads: how RSAs work, key tips, mistakes to avoid, and how to improve CTR with smart optimisation.
Learn how to A/B test your landing page to boost conversions. This beginner-friendly guide covers what to test, how to run effective experiments, and common mistakes to avoid.
Struggling with GA4? This beginner-friendly guide explains the Google Analytics most important metrics you should track and how they reveal what’s working (or not) on your website.
New to Google Search Console? Learn how to use this free SEO tool to track clicks, fix errors, and improve your site's performance in Google Search.
Wondering if it's time to start Google Ads demand gen campaigns? The answer is yes—here’s why waiting will cost you. Learn how to build trust, attract qualified leads, and future-proof your marketing today.
Boost your conversions with these top 5 landing page optimisation tips. Learn how to create fast, focused, mobile-friendly pages that convert.
Want to save on ad spend? Learn how to lower Google Ads CPC without sacrificing performance. These 8 expert tips will help you boost ROI and cut costs.
1 Qualified And Converted Leads - Understanding How Google Ads Tracks Qualified And Converted Leads 5:47
Boost your Google Ads results by understanding the difference between qualified and converted leads. Use smarter tracking to fuel Google AI optimisation.
Track the right Google Ads metrics and boost your results. Learn how conversion rate, ROI, and CTR impact your campaign success.
1 Google Ads Account Structure - Maximise Performance With The Best Google Ads Account Structure 4:15
Master the best Google Ads account structure for maximum ROI. Explore PPC account structure best practices to improve budget control, relevance, and campaign efficiency.
Wondering whether to use Google’s Performance Max or Demand Gen campaigns? Discover the pros, cons, and best use cases for each to boost your Google Ads strategy.
Unlock the power of Google Ads Demand Gen campaigns! Learn how to reach new audiences with visually engaging ads across YouTube, Discover, and Gmail, perfect for marketers used to social media advertising. Watch now and start expanding your brand’s reach.
Boost the performance of your Google Ads Demand Gen campaigns with expert tips on targeting, bidding, video settings, and ad assets. Learn how to optimise for better ROI and ad control.
Google Ads now supports campaign-level negative keywords in Performance Max. Find out how to use this powerful update to boost campaign performance.
1 Google Ads Important Metrics - The Most Important Google Ads Metrics Every Marketer Should Track 4:41
Track the right Google Ads metrics at every stage of your funnel. From clicks to conversions, discover how to measure and improve what really matters.
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Google Ads Like A Boss
Learn the key video campaign metrics in Google Ads that actually impact ROI. From impressions to earned actions, discover what to track and why it matters.
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Google Ads Like A Boss
Understand how smart bidding works in Google Ads and how you can still control your bids using modifiers for devices, locations, and more.Mastering Google Ads Bid Adjustments: Devices, Locations & MoreThis video walks you through how to fine-tune your Google Ads bids—even when using automated strategies like Smart Bidding.Here’s the big picture:Google Ads operates like an auction. You bid to have your ads shown when people search online. In the past, you’d set these bids manually. Now, with Smart Bidding, Google uses machine learning to automatically adjust your bids in real time, helping you hit goals like driving more conversions or increasing sales value.But here’s the good news: even with Smart Bidding, you still have some control through Google Ads bid adjustments.What Are Bid Adjustments?Bid adjustments are manual tweaks that let you raise or lower your bids based on specific criteria, giving you an edge even with automation. Some of the most useful types include:• Google Ads device bid adjustmentsNot all devices perform equally. You can increase or decrease bids depending on whether users are on mobile, desktop, or tablets. For example, if mobile users convert better, you might want to raise your bid just for those devices.• Google Ads location bid adjustmentPerformance can vary by region. Maybe your ads perform better in New York than in Chicago. With a bid adjustment by location, you can increase your bids in high-performing cities or exclude low-performing ones altogether.• Time-based adjustmentsModify bids based on days of the week or hours of the day when your audience is more active.Using both Smart Bidding and bid adjustments for location or device can boost your campaign’s effectiveness—if done right.Limitations to Keep in MindNot all Smart Bidding strategies support bid adjustments. For example, strategies like "Maximise Clicks" offer more flexibility with bid modifiers, while others may restrict how much control you have.…
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Google Ads Like A Boss
Find out how to use custom columns on Google Ads to improve campaign tracking, optimise your budget, and make smarter marketing decisions.
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Google Ads Like A Boss
How to Calculate ROAS in Google Ads: A Complete GuideWondering how to calculate ROAS in Google Ads? You’re not alone—many advertisers often confuse ROAS (Return on Ad Spend) with ROI (Return on Investment). While ROI is typically used in lead generation, ROAS is most commonly applied in e-commerce. However, ROAS can also be a powerful metric for lead generation campaigns.At its core, ROAS answers a simple question: If I spend $1 on Google Ads, how much revenue do I get back? So, if your ROAS is 3x, it means for every $1 spent, you're earning $3 in return.How to Find ROAS in Google AdsTo find ROAS in Google Ads, you can use this basic formula:ROAS = Revenue from Ads / Cost of AdsFor example, if you spend $500 on a campaign and generate $1,500 in revenue, your ROAS is 3.0 or 300%.Now, it's important to note that different businesses calculate ROAS differently. Some factor in the cost of goods sold (COGS), especially if they are selling physical products. Others focus purely on the ad spend versus the revenue generated.How to Calculate Target ROAS in Google AdsIf you're asking how to calculate target ROAS Google Ads campaigns should aim for, it really depends on your business goals and margins. A common approach is to determine how much return you need to be profitable after all costs are accounted for. For example, if you sell a product for $100 and your cost (including COGS, fulfillment, and overhead) is $60, then your break-even ROAS would be:Target ROAS = Revenue Needed / Ad SpendSo, if you need at least $100 in revenue from a $33.33 ad spend to break even, your target ROAS should be 3.0 (or 300%).Beyond First Purchase: The Power of Lifetime ValueMany advertisers only consider the ROAS from the first conversion. This is a mistake. If you really want to know how to calculate target ROAS, you need to think long-term. Look at your Customer Lifetime Value (CLTV)—how much revenue does a customer bring over 6 to 12 months?If customers tend to come back repeatedly, your real ROAS is much higher than what appears after the initial sale. That’s why it’s important to nurture those relationships through email marketing, remarketing campaigns, and social media engagement. When done right, you’ll acquire a customer through Google Ads and see increasing returns over time.…
🎉 Exciting News! We've earned Google Premier Partner status for 2025, placing us in the top 3% of agencies globally. This prestigious achievement reflects our unwavering dedication to delivering exceptional results, maintaining high ad spend, and staying ahead with the latest Google Ads technologies. We're proud to continue helping our clients grow and succeed with measurable, impactful digital marketing strategies.…
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Google Ads Like A Boss
How to write compelling ad copy and effective headlines—even without copywriting experience. Quick, actionable tips that work.How To Write Compelling Ad Copy: 00:00 Introduction 02:11 Keywords 02:28 Brand 03:00 Features & Benefits 03:11 Social Proof 03:32 Call To Action (CTA) 03:44 Pricing 04:18 The Power of “Free”How To Write Compelling Ad Copy That Gets ClicksWondering how to write effective ad copy and craft headlines that convert? You don’t need to be a professional copywriter—or even a native English speaker—to create ads that work. With the help of AI tools like ChatGPT or Gemini, writing compelling ad copy is easier than ever.But to get real results, you need more than just generic suggestions. You need a solid framework.Here’s how to write compelling ad copy using seven key elements:Keywords: Make sure your main keyword appears in the headline. If someone is searching for “red apples,” your ad must clearly say “Buy Fresh Red Apples Today.”Brand Name: If your brand is recognized, use it. It builds trust instantly. Unknown brands can still gain attention with strong messaging.Features & Benefits: Don’t just list what your product does—explain what’s in it for the customer.Social Proof: Mention reviews, followers, or subscriber counts. Numbers build credibility.Call to Action (CTA): Tell users exactly what to do—“Buy Now,” “Subscribe,” or “Get Your Free Sample.”Pricing: Including a starting price can help pre-qualify leads, saving your budget from unwanted clicks.The Word “Free”: It’s the most powerful word in advertising. Free delivery, free trial, free returns—put it upfront!With Google Ads, you have multiple headlines and descriptions—use them wisely. Learning how to write effective ad copy means testing what resonates and letting performance guide you.…
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Google Ads Like A Boss
Learn how to improve your Quality Score in Google Ads by focusing on ad relevance, expected click-through rate, and landing page experience. These expert tips boost performance, reduce CPC, and drive better conversions.Google Ads Quality Score Explained: What It Is & How to Improve ItIf you’ve ever run a PPC campaign, you’ve probably wondered: how do I improve my Google Ads quality score? It’s one of the most frequently asked questions—and for good reason. A strong quality score Google Ads can reduce your cost-per-click (CPC), boost your ad position, and make your entire campaign more effective. But while it's important, obsessing over it isn’t the goal. You should aim to improve quality score Google Ads wisely, not blindly.Let’s break down the Google Ads quality score and how to make it work for you.What Is Google Quality Score?Google Ads quality score is a keyword-level metric that scores each keyword in your campaign from 1 to 10, with 10 being excellent. A score of 7 or higher is generally considered good. But don’t panic if you see a low number—look at the bigger picture. Sometimes a keyword with a low score still converts well. If it’s working, you may not need to fix it.Still, understanding how to improve Google Ads quality score gives you an edge—and can save you money.How Is Quality Score Calculated?Google calculates quality score based on three main factors:Expected Click-Through Rate (CTR) – This predicts how likely it is that someone will click your ad. Writing compelling, relevant ad copy improves CTR and helps you increase quality score.Ad Relevance – Your ad should closely match the user’s search. If someone searches “buy red apples,” your ad should mention “red apples,” not just “fresh fruit.” The more tailored your messaging, the better your quality score Google will be.Landing Page Experience – What happens after the click matters. A fast, relevant, and user-friendly Google Ads quality score landing page boosts your score. Use Google’s PageSpeed Insights to test your site’s performance and fix speed issues.How to Check Google Ads Quality ScoreWant to know how to check Google Ads quality score? Just head into your Google Ads dashboard:1) Go to the “Keywords” tab.2) Customise your columns to show “Quality Score,” “Landing Page Experience,” “Ad Relevance,” and “Expected CTR.”…
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Google Ads Like A Boss
Unlock the power of Google Ads Automated Bidding to enhance your ad performance. Save time, reduce costs, and improve targeting with machine learning-driven bid management for better results. Google Ads Automated Bidding helps you optimise your campaigns for maximum efficiency and higher ROI. Experience the future of digital advertising with smart bidding strategies.…
Wondering how many websites are in the Google Display Network? Learn how 2 million+ sites provide advertisers with endless opportunities to connect with audiences.
Boost brand awareness with the right image ad format. Explore how high-quality visuals can quickly grab attention, spread across platforms, and help your brand make a lasting impact.
Unlock the full potential of your advertising budget with Google's Performance Planner. Optimise spending, predict future results, and plan for sustainable growth with data-driven insights and smart recommendations.
Smart Display campaigns make advertising easy by automating targeting, placements, and performance optimisation. Set up with minimal effort and reach your audience effortlessly.
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Google Ads Like A Boss
Learn key factors to consider when selecting a bidding strategy for your advertising campaigns. Discover how user journey complexities, performance goals, and auction competition can impact your ad spend and campaign performance.
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Google Ads Like A Boss
Responsive Display Ads are a flexible and powerful tool for marketers aiming to boost performance. These ads adapt to any screen size and format, ensuring optimal display across devices and platforms, increasing engagement, reach, and conversion rates.
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Google Ads Like A Boss
Simplify your display ad strategy with Google’s Responsive Display Ads. Automatically generate ads in multiple formats, saving time and improving performance for your campaigns.
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Daily Deals
مشابه Google Ads Like A Boss
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
11k279
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
…
continue reading
Player FM - برنامه پادکست
با برنامه Player FM !
با برنامه Player FM !
))
