Ep 45 : Inside The Secret Marketing of Barbie...

From The Hip

Barbie may have a PG rating but how does a doll by Mattel challenge the patriarchy in the 'real world'? Kath&Mish get the inside mechanics of how blockbusters are released and the marketing machine that brings them to our screens.
Katie Page is an events manager for Village Entertainment and a woman in film who brings her extensive knowledge to a discussion which extends beyond the celluloid of old.
With the phenomena of the concurrent campaign that mixed the testosterone-dripping Oppenheimer and the feminist-gaze Barbie, we discover why audiences were bombarded with this new kind of PR 'roll-out'.
Where do women in our film industry sit today post #metoo, are we breaking the patriarchal ceilings of old and are our film schools generating a new breed of women?
As a board member of WIFT (Women in Film & Television), Katie is unapologetic in her critique of the contemporary film industry and the current dilemmas affecting our future entertainment.
Stranger Things’ subtitles team: https://www.vulture.com/2022/07/stranger-things-subtitles-captions-team-interview.html

Wift Vic: https://wiftvic.com.au/

Geena Davis Institute on Gender in Media: https://seejane.org/

Conversations from the Being Seen on Screen Conference hosted at ACMI (with Geena Davis as key note speaker) are free and on YouTube: https://youtube.com/playlist?list=PLmVd3Ba8-qeBGBwQ-jJXWkkBxga2XN75-&si=fAluvWcKACz97I4u