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Press Releases Are Alive and Kicking: Revitalize Your PR Strategy
Manage episode 433311261 series 3499203
محتوای ارائه شده توسط Nicholas Kuhne. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Nicholas Kuhne یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
In this episode of "From Startup to Wnderbrand," host Nicholas Kuhne welcomes Mickie Kennedy, an expert in press release distribution and founder of eReleases. With over 25 years of experience, Mickie shares insights on how small businesses, authors, and startups can increase their visibility and credibility through strategic press releases.
Discover the evolution of media, the role and impact of press releases, and how they differ from traditional advertising. Mickie explains why earned media can be more valuable than paid ads and shares success stories, including his work with brands like Manscaped and Squatty Potty.
Mickie also provides valuable tips on crafting effective press releases, finding the right balance between paid and earned media, and creative strategies for getting noticed in a crowded market.
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