Episode 1 - Guests Joey Azout, Alexandra Farms and Paulina Nieliwocki, Blue Jasmine Floral

Flower Hour with Florists’ Review

Florist’ Review talks with the president of Alexandra Farms, Joey Azout, and Paulina Nieliwocki, owner of Blue Jasmine Floral
Join us for an interesting conversation with two of the most talented and generous professionals in the floral industry.

Alexandra Farms was started by Jose R. Azout in 2005 and is named after his daughter. A boutique grower specializing in nostalgic, romantic, fresh-cut garden roses and dahlias located in the fertile savanna of Bogotá, high in the Andes Mountains of Colombia. Alexandra Farms offers some of the finest garden roses available anywhere in the world.
Alexandrafarms.com | @alexandrafarms
Discount Code for AFCD class. Here's the code to enter at checkout: AFARMS20

Paulina Nieliwocki started her journey in flowers while she was a high-school teacher. She fell in love with flowers as a medium and left her career as an educator to open Blue Jasmine Floral in 2014. As a floral designer, she uses dainty accents, color, and texture to create her signature style. Paulina’s effervescent personality perfectly matches the whimsically exquisite floral designs she creates.
Paulina Nieliwocki, Blue Jasmine Floral, Berkeley Heights, New Jersey
Bluejasminefloral.com | @bluejasminefloral

Hosts
Jules Lewis Gibson
President & Creative Director, Florists’ Review Media Group

Nita Robertson, AIFD
Sales Manager and Floral Director, Florists’ Review

Floristsreview.com | @florists_review

FloristsReview.com | @florists_review
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1. Episode 1 - Guests Joey Azout, Alexandra Farms and Paulina Nieliwocki, Blue Jasmine Floral (00:00:00)

2. Joey Azout Interview (00:01:50)

3. Paulina Nieliwocki Interview (00:09:32)

4. What percentage of your business is retail compared to wedding? (00:14:17)

5. How do you hire new people? (00:21:14)

6. What other products work well for you? (00:24:30)

7. Branding and social media (00:26:46)

8. What are the top wedding seasons now? (00:33:11)

9. Difference between a Japanese and English garden rose? (00:38:54)

10. What do you think are the top three most important things for brick and mortar stores? (00:43:27)

11. Alexander Farms Certified Designer Program (00:52:14)

12. Paulina, do you have a favorite garden rose? (00:53:24)