))
Welcome to Thrive, the go-to podcast for ambitious floral designers and floristry entrepreneurs aiming to become profitable florists and achieve outstanding success. Join Kathleen, corporate drop-out turned florist, as she shares expert insights, actionable strategies, and inspiring stories to help you excel in floral design and grow your business. Whether you're passionate about making money in the floral industry, seeking to refine your craft, or eager to be recognised as a successful flor ...
…
continue reading
If you're in the business of flowers, this show is for YOU.🌹 We invite floral professionals across the globe to share their knowledge and passion for flowers and business. Our mission is to inspire and help you be more successful. We love connecting growers to designers, spotting trends when they are just on the horizon and introducing floral professionals to new ideas. Since 1897, Florists' Review has served the global floral industry. We are thrilled to have this podcast medium to help exp ...
…
continue reading
Let's get you closing more enquiries with wayyyyyy less effort! In this episode, we dive into the 5 game-changing tips that will help you master your wedding consultations so you can increase your close rate and make more money. 🥳 If you're a florist on a mission to work smarter, not harder, this is the episode for you. Kathleen's unique perspectiv…
…
continue reading
In this episode, we dive deep into the strategies you can use to attract more high-value clients and secure bigger orders. 🥳 If you're tired of small, low-margin jobs and want to know how to elevate your floral business with more profitable bookings, this episode is for you. I’m walking you through my exact process and sharing my 6-step framework s…
…
continue reading
In this episode, I’m sharing the 9 powerful secrets every ambitious florist needs to know to build a thriving, profitable business. 🥳 These are the money-making strategies I wish someone had told me sooner, and they’ve been game-changers for my success. So whether you're just starting out or looking to scale, these insights will help you work smart…
…
continue reading
In this episode, we're diving into the exact steps to attract high-budget wedding clients and grow your floral business. I'll be sharing my proven 3-steps that will help you secure those premium weddings and elevate your brand. Whether you're struggling to connect with high-end clients or simply want to increase your bookings, this episode is packe…
…
continue reading
In this episode, we dive deep into the top 3 sales mistakes that hold florists back and reveal simple, powerful solutions to turn things around. 🤩 If you’ve been feeling stuck, struggling to close deals, or missing out on high-value clients, this episode is for you! Learn how to make strategic changes to your approach, fix what’s holding you back, …
…
continue reading
Are you ready to transform your florist business into a consistent sales machine? In this episode, I’m sharing the three essential secrets to securing high-quality orders that keep your business thriving. Whether you're tired of the ups and downs or just looking for ways to level up, these strategies will help you attract the right clients, increas…
…
continue reading
Speed up the rate of success in your floral business.🚀 🎉 In this episode, we’re diving into the 4 strategic shifts you absolutely need to accelerate your growth and achieve the success you’ve been striving for. Whether you’re feeling stuck, overwhelmed, or simply ready for more, these shifts will help you break through the barriers holding you back…
…
continue reading
In this episode, Kathleen shares an inspiring success story of waking up to a $2,372 online wedding package order...from a complete stranger. 🥳 Discover the strategies and marketing tactics she used that can help you achieve similar results in your floral business. Learn how to attract high-value clients, optimise your online sales approach, and tu…
…
continue reading
Are you ready to unlock the secrets to profitability in your floral business? In this empowering episode, Kathleen reveals the right profit targets every florist should aim for, including her simple math you can use to set achievable financial goals. Tune in to learn how to set the right targets, understand your profit margins, and adopt a mindset …
…
continue reading
Are you ready to turn your floral passion into a profitable business? In this episode, Kathleen shares the four essential mindset shifts that transformed her floral business and led to lasting success. Discover how these key changes in thinking can help you overcome common challenges, embrace new opportunities, and achieve the profitability you’ve …
…
continue reading
Ever wonder why some florists thrive in the face of challenges while others struggle? In this episode, I explore the art of turning obstacles into opportunities, a clear roadmap for applying it to your business and share my personal experience of how this skillset has radically transformed my business in a shorter timeframe. When the goal is growth…
…
continue reading
You'll be amazed at the progress you can make in your business with just a small daily commitment — like 15 minutes small 🤩 In this practical and inspiring episode, Kathleen shares a powerful 15-minute daily routine designed to drive your business forward. Whether you're juggling multiple responsibilities or looking to streamline your workflow, thi…
…
continue reading
You know those dreamy customers...the ones who love what you do and are happy to pay? Let's find more of THEM! In this episode, Kathleen shares the secrets to being a magnet, naturally drawing in the clients you want to work with. Learn how to define and identify your dream clients, craft the right marketing plan, and implement content strategies t…
…
continue reading
Do you ever look at your financial reports and wonder which numbers really matter? In this episode, Kathleen reveals the secret metrics that every successful florist must know to unlock their profits and thrive. Join us as we dive deep into the four most important profitability metrics for florist business owners: labor, rent, vehicle expenses, and…
…
continue reading
What if we could make "selling" both easier on your soul and more effective? Join Kathleen, mentor for ambitious floral designers, in this empowering episode where we unlock the secrets to selling with confidence. She'll share practical strategies and mindset shifts that will help you become a masterful seller while conserving your creative energy …
…
continue reading
In this episode, you'll learn the marketing secrets to attracting your dream customers. Join Kathleen as she shares proven strategies and actionable tips to help you connect with your ideal clients and grow your business. Whether you're struggling to attract the right customers or looking to refine your marketing approach, this episode provides the…
…
continue reading
School formals are great opportunities to book in orders and move volume through your business. But take a closer look at the sales process behind your Boutonnières and Corsages and you'll see room to increase profitability. Join me for today's podcast and I'll share my learning on how to sell these items more easily and make more money in the proc…
…
continue reading
I recently used my grandma's tried-and-true recipe for making the BEST chocolate chip cookies and it hit me...there's a lesson here on the value of a recipe that anyone can pick up at any time and bake those same amazing cookies 😋 Well the same is true for floristry. Join me as I share how I use flower recipes and how they are the key to unlocking …
…
continue reading
Are you tired of getting in your own way and sabotaging your success? In this empowering episode, Kathleen, an expert mentor and coach for ambitious floral designers, delves into the destructive cycle of self-sabotage and offers practical strategies to break free from its grip. 🤗 Learn how to identify the signs of self-sabotage, understand its root…
…
continue reading
Join me for an exclusive peek behind the curtain as I dive into the exciting journey towards my next revenue milestone: $1 million. 😳 🤗 In this episode, I open up about the process I'm following to turn my dream into reality. Whether you're dreaming of reaching your own revenue goals or simply curious about the journey to success, this episode offe…
…
continue reading
If you're not getting enough inquires/leads/hits to your website (or they're not converting into customers) the problem isn't you — it's actually your marketing strategy. And the BEST news is we can fix that 🥰 So join Kathleen for this episode as she demystifies the process of conducting a marketing audit for a flower business, including insights f…
…
continue reading
Maximize your profits this Mother's Day with these 10 easy-to-implement strategies. Join Kathleen as she shares practical tips and insights for optimizing your operations and increasing revenue during this busy time. 🥰 The Flower Boss Formula Are you craving a proven, step-by-step roadmap to floral business success — one that's focused on growth an…
…
continue reading
Explore the challenges and opportunities of navigating change. Join Kathleen as she delves into the emotional journey of change and offers practical strategies for overcoming our natural resistance . Whether you're facing a major transition in your floral business or personal life, this episode will provide you with the tools and inspiration to nav…
…
continue reading
Learn how to release the burden of Pricing Guilt and embrace your full potential as a floral designer. Join me as I explore the common struggles floral designers have with pricing (yup, including me) and offer actionable insights for letting go of the guilt and confidently pricing your work. Whether you're a seasoned professional or just starting o…
…
continue reading
Unlock the secrets to crafting an offer that your floral clients will find irresistible. Join Kathleen — expert mentor to ambitious floral designers — as she shares her proven strategy for creating compelling floral offers that don't rely on discounts or being cheap. 🥰 Whether you're launching a new product, service, or promotional campaign, these …
…
continue reading
1
Guests: Valerie Christosimo, Black Girl Florist, Teresa Colucci, AIFD President and Amy Marella, The Hidden Garden- Women Flourishing in Floristry
47:03
We invite you to a celebration of the women who've established deep roots in the floral industry. Today, we're joined by the trailblazing Valerie Christosimo of Black Girl Florist, Teresa Colucci, AIFD president and owner of Meadowscent, and Amy Marella, owner of The Hidden Garden, who share their personal transformations from other realms into the…
…
continue reading
Join Kathleen, mentor and coach to ambitious floral designers, as she guides you through 10 powerful questions designed to ignite your entrepreneurial journey 💃🏼 Learn how to self-coach so you can cultivate confidence as you navigate the challenges and opportunities of the floral industry (and life as well 🥰). The Flower Boss Formula Are you cravin…
…
continue reading
Are you tired of feeling overwhelmed by the endless to-do list that comes with running a floral design business? Today, I'm sharing my top 10 productivity shortcuts that will help you reclaim your time and streamline your workflow. But most importantly, they will help you conserve your precious brain-power so you can focus it instead on what you do…
…
continue reading
Whether you do your own branding or have people helping you, articulating your vibe is something that has to come from within you — the Flower Boss 😎 In this episode I'll walk you through my really simple, really effective and really fun way to build a mood board for your business. And you may be surprised to learn that I only want you to include O…
…
continue reading
If you've been a florist for a hot minute, you know what rejection feels like. It's that customer who says "no" because you're too expensive, or that bride who ghosts you after pouring your heart and soul into their proposal. In this episode I'll teach you a simple concept that changed my understanding of what it means to be rejected forever. Here …
…
continue reading
Get ready for a money makeover! In this episode, we dive into the financial side of floral design, demystifying crucial terms so can elevate your business profitability. Say goodbye to financial uncertainty and embrace the language of growth instead. 🥰 Helpful links from the podcast: Pricing with Confidence for Florists – https://forflorists.com/pr…
…
continue reading
I run my business — and live my life in fact — in 90 day increments. 🤗 And the first thing I do at the start of each 90 day stretch is set my goal. I have found this simple exercise to be the most important thing I do over the course of any three months and I share how I do this with you in this podcast. And if you want to check out my most favouri…
…
continue reading
This is the journey I'm on and I know many of you are as well. I purposely say "finding" because getting clear on the vision for your business (and life) is a process...a series of steps that don't all happen at once. Instead, I'll share with you five super-practical steps to take that will help you decide what you want and how to get it. 🥰 The Flo…
…
continue reading
It's a question I get asked a lot and maybe one you've considered yourself: I'm thinking about buying an existing flower business — how do I know it's the right thing to do? Today I share the most important questions to ask when you're considering buying a flower business. The Flower Boss Formula Are you craving a proven, step-by-step roadmap to fl…
…
continue reading
Job #1 of every entrepreneur is to believe that it's possible. But what exactly does that mean? And how do you keep that belief when things aren't going your way? Listen in and I'll share what "believing it's possible" means to me and how it can inspire you too 🥰توسط Little Bird Bloom
…
continue reading
I know, "Time Management" has been done to death and, like you, I've tried all the things and gone to all the trainings. But, there are three hacks that I've collected over the years that have become my go-to tools for getting shi*t done. Join me today and I'll take you through each of them. The Flower Boss Formula Are you craving a proven, step-by…
…
continue reading
It's tempting to believe that the way to woo customers is to fight the Price War and offer products at the cheapest prices you possibly can. I know I did...and I can tell you from experience it does not work 😂 Instead, listen in to this episode and I'll share a different way to approach, and win, the Price War. The Flower Boss Formula Are you cravi…
…
continue reading
Being profitable during Valentine's Day is very different from being busy — and I learned the hard way that you can be really, really busy but not make much money 🤑 So listen in and I'll share my four best pieces of advice on how to be profitable during this unique floristry event. The Flower Boss Formula Are you craving a proven, step-by-step road…
…
continue reading
Experts predict the flower industry is going to grow a LOT in the next few years. So if you find yourself asking "then where the heck are all the customers?", this podcast is for you as I'll share my top tips for finding those bread-and-butter customers. 😍 The Flower Boss Formula Are you craving a proven, step-by-step roadmap to floral business suc…
…
continue reading
I'm so excited it's 2024. 🎉 This year, I'm taking a refreshed approach to goal setting in my flower business and I thought it might be helpful to share my process and talk through the steps I'm taking so you can achieve your Flower Boss goals. 🌸 The Flower Boss Formula Are you craving a proven, step-by-step roadmap to floral business success — one …
…
continue reading
As 2023 comes to a close, I thought it might be helpful to share with you my go-to framework for a little annual reflection. Like most things I do, I like to keep it short + sweet, so in this podcast, I share my 3-Step Framework and I talk through some of my best lessons for 2023. 💖 The Flower Boss Formula Are you craving a proven, step-by-step roa…
…
continue reading
It doesn't matter if you're aiming for seven-figure sales or are just starting out, learning how to scale your business is a key to every florists' success. Listen in and I'll share my super-effective, 3-step process for scaling any flower biz. The Flower Boss Formula Are you craving a proven, step-by-step roadmap to floral business success — one t…
…
continue reading
On any given day, I don't read a lot — no more than 10 pages max. But I make a point of doing this EVERY day and, over the course of a full year, I actually do read a lot! Tune in and I'll share my favourites from 2023 that I think would be helpful for every florist. The Flower Boss Formula Are you craving a proven, step-by-step roadmap to floral b…
…
continue reading
These five questions I've collected over the years have changed the game for me 💥 Whenever I'm feeling stuck or not liking the results I'm getting, I ask myself these Fab 5 questions. And, even when there aren't neat answers to each one, I ALWAYS find clarity and make progress. The Flower Boss Formula Are you craving a proven, step-by-step roadmap …
…
continue reading
Contrary to what you may have heard, most people are not born being good at selling. I can say with certainty that I wasn't! Instead, we get to learn how to sell and, like everything else we do, get better at it with good instruction and practice. Listen in and I'll share some of my best selling tips that I use in my flower business. The Flower Bos…
…
continue reading
When it comes to managing my work schedule, I've literally tried every system out there (ok, not every system but it sure feels like it 😵💫). But I recently experimented with a new way to organise and plan my time...and it has been AH-MAZING! It's a simple, three step process that has dramatically reduced the low-lying anxiety that comes from feeli…
…
continue reading
When things don't go as planned, it's really easy to jump all the way to "it doesn't work". As if there is NO other possibility that sits somewhere between it's working (All) and it's not working (Nothing). In this episode I'll share how us floral designers can break out of this unhelpful thinking by tapping into our super power — creativity. Becau…
…
continue reading
Now we all know that your website is how you get orders and inquiries. But in the past few years, I've started to look at mine in a totally different light — it's a tool to save me time. This may not seem obvious on the surface and for many of you it may even feel like the opposite, because websites take a LOT of work. But listen in this week and I…
…
continue reading
Buckle up for an awe-inspiring journey into the world of floristry, local farming, and community support. We promise you'll find yourself entranced as we uncover the unique ways small farmers have adapted and thrived in these challenging times, while also fueling a revival in gardening. Join co-hosts Jules Lewis Gibson and Nita Robertson, AIFD, CFD…
…
continue reading
I wish when I started this business someone had sat me down and said, "Kathleen, when it comes to building a profitable flower business, being a successful florist and actually making money doing what you love, it has nothing to do with being famous, having a cute shop front or making sure you check the box when it comes to qualifications and crede…
…
continue reading
