FCM160: Stop Offering Just A Workout: Learn The Branding Components That Will Make You Original & Authentic with Lisa Haggis

Fitness Career Mastery Podcast

Fitness is not one dimensional. It’s not just about a workout. Every one of us in this industry knows that it’s a gateway to a potentially radically different life- for yourself, your family, and those around you.

For example, gaining more confidence as a result of feeling stronger in your body and proving to yourself that you can overcome challenges can cause you to become more likely to feel empowered to try things you’ve always wanted to try, to speak up at meetings at work, ask for that raise, become a better partner, find a partner, become a more inspiring parent, and more.

Yet, as an industry, the only level we speak to our clients on in our marketing is on the level of the workout. The features of the workout, the equipment, the amenities, the deal, the offer, the low price. At best, “get in the best shape of your life”.

But that’s just because we’ve never been modeled, shown, or taught how to do it differently. The truth is, that just as there’s more than one dimension to fitness, there is more than one dimension to YOU too. You are so much more than JUST a trainer, coach, or business owner.

You have beliefs and a unique point of view related to fitness and movement. You have a unique lens through which you see fitness and movement based on your life experiences, and powerful emotional drives behind why you’re in this industry in the first place.

In this episode, you’re going to learn how to build a brand, find your ideal client, and speak to them on an emotional level based on all of the OTHER dimensions of who you are, and what your ideal client needs to hear… so that you can feel excited, proud, and fired up to bring the people you’re meant to serve into your tribe- and they feel the same.