FBU 404: The Do’s and Don’ts of Summer Launching

Fit Biz U

The summer months are upon us, and as the temperatures raise, people spend more time outside or traveling, and online business tends to slow down. But just because business is slower, doesn’t necessarily mean you can’t have any successful launches. Today, Jill discusses the do's and don'ts of summer promotions and launches. If you want your offers to sell, you need to work on specific messaging that overcomes the objection of not wanting to do something during the summer, or even consider low-ticket, accountability-based programs that are lower maintenance and don't require a lot of one-on-one attention. The key is to make your offers feel different and tailored to the summer season, that way you’re ready to go when fall rolls around.

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Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

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