Changing the way you recruit | Episode 8 - Marketing Automation: The Key to Survival in Recruitment?

Firefish Recruitment Podcast

In this episode of Firefish Crowdcast, we are joined by Una McGuinness from UFM Talent to discuss the importance of marketing automation in the recruitment industry today.

Una has more than 20 years’ experience managing recruitment businesses in Digital, Media and Marketing sectors. 15 of those years she spent at Aspire, as Director and Board Member but previously also as Marketing Director, when she lead an ambitious but successful marketing automation project to increase the company’s engagement with candidates and clients.

So, join us we chat around the following…

• Why marketing automation is so important to the recruitment industry right now
• How automation can help your agency grow post Covid-19
• Areas of the recruitment process that can be automated and how to get started