#102 - Tackling tech debt with Lindsay Rothlisberger, Head of Marketing Operations and Email at Zapier

FINITE: B2B Marketing Podcast for Tech, Software & SaaS

B2B marketers can quickly find themselves overloaded with MarTech, juggling CRMs, tools and ultimately confusing themselves and their customers.
On this FINITE Podcast, Alex talks to Lindsay Rothlisberger, Head of Marketing Operations at Zapier. Lindsay talks through her experience with technical debt, how it arises, the impact it can have on B2B marketing teams and how to beat it head on.
The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.
The Marketing Practice: The global B2B marketing agency built to close the gap between marketing engagement and business results.
And Terminus: the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel ABM.

فصل ها

1. #102 - Tackling tech debt with Lindsay Rothlisberger, Head of Marketing Operations and Email at Zapier (00:00:00)

2. About Lindsay’s background in marketing (00:01:32)

3. What is tech debt in B2B marketing? (00:03:09)

4. What is the impact of tech debt on B2B marketing teams? (00:05:15)

5. What impact can techn debt have on B2B customer experiences? (00:07:22)

6. What causes tech debt? (00:09:56)

7. How can marketing ops tackle tech debt? (00:12:25)

8. Can marketing ops get in the way of marketing? (00:15:10)

9. How can you eliminate tech debt? (00:17:22)