#101 - Biggest mistakes B2B marketers make in paid social with Jules Foster, Director of Global Paid Social Marketing at Automation Anywhere

FINITE: B2B Marketing Podcast for Tech, Software & SaaS

Paid social can create quick wins for B2B tech companies looking to scale fast, but it has to be done right, with careful audience analysis, budgeting and measurement.
On this FINITE Podcast episode, Jules Foster, Director of Global Paid Social Marketing at Automation Anywhere, shares his tips for B2B marketers wanting to optimise their paid social strategies, while highlighting some common yet detrimental errors.
The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.
The Marketing Practice: The global B2B marketing agency built to close the gap between marketing engagement and business results.
And Terminus: the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel ABM.

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1. #101 - Biggest mistakes B2B marketers make in paid social with Jules Foster, Director of Global Paid Social Marketing at Automation Anywhere (00:00:00)

2. Jules’ background in marketing (00:01:27)

3. Jules’ role at Automation Anywhere (00:05:01)

4. Jules’ experience in B2B paid social (00:06:04)

5. The benefits of paid social for a B2B tech company (00:08:05)

6. The error of not analysing your audience (00:10:59)

7. Whether low search volumes in B2B impact paid algorithms (00:15:34)

8. Doing paid social on a low budget (00:17:11)

9. Measurement of B2B paid social (00:19:05)

10. How paid social impacts the sales function (00:20:44)

11. How paid social is changing for the better (00:23:04)