Why Are B2C Marketers Crazy About Customer Data Platforms in 2019?

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Sweetgreen's CEO explains why his salads are so expensive 1:12:26

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On today's episode, co-hosts Yasmin Gagne and Josh Christensen discuss the latest news in the world of business and innovation, including Apple’s newest product announcements at WWDC, Warner Bros. Discovery’s split back into two companies, and the U.S. and China meeting in London to discuss trade talks. Next, since its inception in 2008, NPR's Tiny Desk Concerts have become a staple on YouTube with over 11 million subscribers. Josh and Yaz speak with Fast Company associate editor David Salazar about the lasting influence, favorite acts, and future programming of Tiny Desk Concerts. Finally, Yaz and Josh interview Sweetgreen CEO Jonathan Neman about the company's new menu items, advancements in culinary technology like Infinite Kitchens, and the removal of seed oils from their food preparation process. For more of the latest business and innovation news, go to https://www.fastcompany.com/news To read David Salazar’s piece on NPR’s Tiny Desk concerts: https://www.fastcompany.com/91337277/npr-tiny-desk-concert-artist-impact…

۶ سال پیش 12:56

MP3•خانه قسمت

Episode's Topic: Customer Data Management

Episode's Description: How do you foster loyalty with your users? Industry leaders are now realizing the power of Customer Data Platforms in enabling the future of e-commerce: growth through loyalty. What exactly is a CDP? Why do CDPs matter? Check out this audio insight and learn why CDPs are key to creating growth through customer loyalty.

Table of Contents:

What is a Customer Data Platform (CDP)?
The differences between CDPs and other data management systems
Why Are CDPs Better for Fostering Loyalty?
Additional Features to Enhance a CDP

Original Article: https://exponea.com/blog/why-are-b2c-marketers-crazy-about-customer-data-platforms/

The Customer Data Guide to Sustainable Growth (E-Book): https://exponea.com/e-books/customer-data-guide

15 قسمت

#Business #Exponea

Why Are B2C Marketers Crazy About Customer Data Platforms in 2019?

Exponea - Audio Insights

published ۶ سال پیش

اشتراک گذاری

MP3•خانه قسمت

Episode's Topic: Customer Data Management

Table of Contents:

What is a Customer Data Platform (CDP)?
The differences between CDPs and other data management systems
Why Are CDPs Better for Fostering Loyalty?
Additional Features to Enhance a CDP

Original Article: https://exponea.com/blog/why-are-b2c-marketers-crazy-about-customer-data-platforms/

The Customer Data Guide to Sustainable Growth (E-Book): https://exponea.com/e-books/customer-data-guide

15 قسمت

#Business #Exponea

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Episode's Topic: Customer Data Management Episode's Description: Have questions about Customer Data Platforms? We’ve got answers. Learn everything you wanted to know about CDP and CDXP. Find the Answer to These Questions: What Exactly Is a Customer Data Platform? What Is the History of Customer Data Platforms? Why is Customer Data Important? What Kind of Customer Data Does a CDP Work With? What Makes a Customer Data Platform Different from DMP and CRM? Customer Data Platform Types and Usage: Deep Dive What is a Customer Data & Experience Platform? (CDXP) Difference Between Enterprise-Grade CDP and Small Business CDPs How to Use a Customer Data Platform? (Key Use Cases) How Can a CDP Improve Customer Lifetime Value and Foster Customer Loyalty? How Long Does It Take to Implement a Customer Data Platform? How to Choose the Right CDP for Your Company? Original Article: https://exponea.com/blog/customer-data-platform/…

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Why Are B2C Marketers Crazy About Customer Data Platforms in 2019? 12:56

۶ years پیش12:56

12:56

Episode's Topic: Customer Data Management Episode's Description: How do you foster loyalty with your users? Industry leaders are now realizing the power of Customer Data Platforms in enabling the future of e-commerce: growth through loyalty. What exactly is a CDP? Why do CDPs matter? Check out this audio insight and learn why CDPs are key to creating growth through customer loyalty. Table of Contents: What is a Customer Data Platform (CDP)? The differences between CDPs and other data management systems Why Are CDPs Better for Fostering Loyalty? Additional Features to Enhance a CDP Original Article: https://exponea.com/blog/why-are-b2c-marketers-crazy-about-customer-data-platforms/ The Customer Data Guide to Sustainable Growth (E-Book): https://exponea.com/e-books/customer-data-guide…

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۶ years پیش25:56

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Episode's Topic: Customer Data Management Episode's Description: The key to company success now lies in the ability to manage streams of customer data. Learn how to manage and gather customer data correctly from day one. This audio insight will outline how to create a system of customer data management from scratch, including: What most companies are doing wrong when it comes to gathering data; Why companies still gather data this way; What these companies need to do/have to gather data correctly in the future. Table of Contents: Setting the Scene Customer Data Management and How it Affects Us Collect the Right Type of Data Choose the Right Tool for the Job CRMs vs DMPs vs CDPs Conclusion Original Article: https://exponea.com/blog/customer-data-management/ How to Retain 89% of Your Customers (E-Book): https://exponea.com/e-books/growth-through-loyalty/…

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Why Are B2C Marketers Crazy About Customer Data Platforms in 2019?