Omnichannel Analytics: An In-Depth Look at Attribution Modeling

Exponea - Audio Insights

Episode's Topic: Omnichannel Marketing

Episode's Description: Omni-channel analytics is the new rave in 2019, but not every marketer knows how, when and where it applies. Today we’ll dive into attribution modeling, provide an in-depth understanding to get you and your team prepped when setting up your omni-channel analytics strategy.

Table of Contents:

• Setting the Scene with an Omni-Channel Example
• Attribution Models, Characteristics and Comparisons
• Flowchart: Choosing the Right Attribution Model
• Key Takeaways

Original Article: https://exponea.com/blog/analyzing-your-omni-channel-performance-with-attribution-models/