Episode #468 Steps to Delivering Killer B2B PR Campaign with Mike Maynard

Expert To Authority With Simone Vincenzi

Welcome to another episode of Expert To Authority Show, brought to you by http://gtex.org.uk/,

I am your host, Simone Vincenzi, The Experts Strategist, and this is the podcast for experts who want to become the ultimate authority in their niche while making an impact in the world.

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Today I have the pleasure to interview Mike Maynard

Mike is the Managing Director/CEO of the Napier Group, a $7M PR and marketing agency for B2B technology companies. A self-confessed geek who loves talking about technology, Mike offers a unique blend of technical and marketing expertise. Mike began his career as an electronics design engineer, developing products from complex radar systems to recording studio mixing desks. Mike believes that combining the measurement, accountability, and innovation that he learned as an engineer with a passion for communicating, means his clients can achieve their marketing goals sooner.

In this episode, we talk about

• The importance of planning campaigns

• The need to really understand your audiences in B2B

• How to use the Napier 4-step process

Connect with Mike Maynard

Website: www.napierb2b.com

Linkedin: https://www.linkedin.com/in/mikemaynard/

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