Earning a seat at the table: showcasing marketing's impact with Lauren Lang

Executive Conversations

SUMMARY Communicating value effectively: Emphasizing that communication happens not just at the speaker's mouth, but at the listener's ear. It’s essential for marketing leaders to think about how they communicate value to executives and ensure it’s framed in a way that resonates with the listener's perspective. The power of framing and narrative: Marketing leaders must frame their contributions and value in a way that highlights their impact, especially when navigating executive conversations and securing buy-in for long-term initiatives. Navigating layoffs: In the context of layoffs, the importance of demonstrating your value to the organization becomes even more critical. It’s not just about doing the right things, but about making sure that your efforts are clearly understood and aligned with company goals. Strategic value in marketing: Marketing leaders need to strategically show their worth and reinforce their contributions to the company's success, not just through metrics but by aligning with the broader organizational goals.

The importance of data and storytelling: Data alone is not enough; it must be used to tell a compelling story that helps executives understand how marketing contributes to business growth and aligns with long-term company goals.