Crafting a successful keyword and content strategy for organic growth w/ Farzad Rashidi

Executive Conversations

“One of the ways that you could discover whether SEO is the right channel for the business that you're working with is basically understanding two questions. First, are the potential customers of your business actually aware of the problem your business is solving? And if so, where are they actually looking to solve that problem?”

Hello hello! For episode 81 of the Flying Cat Marketing podcast, we spoke with Farzad Rashidi, Lead Innovator at Respona and former Director of Marketing at Visme. He gave us the company’s exclusive SEO formula, the same one that was used at Visme to help them reach 14 million users and 3 million monthly organic traffic.

Farzad broke down this keyword prioritization formula, which is calculated using CPC, traffic potential, and keyword difficulty. He also explained the three types of content they publish at Respona and Visme: content for SEO purposes, link content, and conversion content.

Plus, he explained how the company distributes its marketing efforts: according to Farzad, teams should be devoting 20% of their time to content creation and 80% to content promotion. Farzad explains why this approach was crucial for helping Visme achieve its success.

This is just part one of two of Farzad’s interviews. In the next installment, we’ll be picking his brain about off-page SEO and link building. But for now, tune in to learn how to build a solid SEO content creation and distribution strategy and determine whether SEO is the right channel for your business.
In this episode:

• How to know if you should prioritize SEO as a marketing channel
• The “Opportunity Score” formula for keyword prioritization
• The three types of SEO content the Respona team creates
• The importance of off-page SEO for an overall content strategy
• The balance you should strike between content creation and distribution

About the guest

Farzad Rashidi is the lead innovator at Respona, the all-in-one link-building outreach software that helps businesses increase their organic traffic from Google. He previously ran the marketing efforts at Visme, where he helped the company gain over 14 million active users and pass 3M monthly organic traffic.

Timestamps

1:15-4:24 How to know if SEO is the right marketing channel for your business

4:25-6:31 Farzad’s first attempts with SEO at Visme

6:32-8:52 How Farzad and his team make SEO to work for Visme and Respona

8:53-12:36 Farzad’s formula for keyword prioritization, the Opportunity Score

12:37-13:28 The importance of “staying in your league” when choosing keywords

13:29-16:09 How to use the Opportunity Score to prioritize your keywords and plan your content strategy

16:10-19:51 The three types of content Farzad and his team creates

19:52-22:36 The journey to 14 million users and 3 million monthly organic traffic at Visme

22:37-25:31 The importance of link building for an SEO strategy

25:32-26:43 How to organize your content marketing efforts