Finding your place in a complex business landscape

Evolving Enterprises: Stories of Growth Transformation

I am so pleased to welcome Orian Mendes a business development manager with a vast experience of evolving businesses in Europe and Africa. Orian has worked in engineering, publishing and the clothing industry. We talk about what makes a business grow, how businesses evolve to match market need and the continual pushing and pulling of demand in the ever-changing business landscape. We contrast this market matching approach between socialist and capitalist systems and look at the demands on the planning system in a socialist market, that are simply taken care of by price in a capitalist system. We consider the customer experience and the feedback that organisations receive as they evolve, how a business can set itself apart from its rivals and how a business can find its purpose. We also talk about the community viewpoint, something that is very often considered in Africa, solving a problem together as a community, known as ubuntu.