Part 1: How to Elevate Your Personal Brand Through Commercialization with Mary Henderson

Evolution of Brand

Top 3 Takeaways From This Value-Packed Conversation:

• Allowing your team to amplify their personal brand and aligning them with work that fits their skill set will lead to better results than giving someone a fancy job title or job description. Tapping into someone's authentic story and letting their creativity shine will make someone happy to bring the most effort to their work each and every day
• When you're showing up your unapologetic self, your external reality changes. That authenticity will bleed into everything you do and have a significant impact on everyone you encounter, thus leading to more positive relationships and substantial growth
• Commercializing a personal brand means you're taking all the inventory that makes up said personal brand - all the accumulated knowledge, mindset, skill set, authenticity, methods, strategy, etc - and converting it into a solution that can bring transformation to a person's life. That's where the dollars are!

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Click here for complete show notes
Too many people are overcomplicating podcast guesting. If you're leveraging guest appearances as a brand-building strategy, there are three things you need to emphasize to get maximum ROI from your efforts. Click to learn more
MUSIC CREDIT: "Victory" courtesy of purple-planet.com
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What You'll Discover In Episode 155 of Evolution of Brand:

• Mary shares how her brand has evolved throughout the years
• How Mary shed job titles for her employees at her company and, instead, pushed each employee to showcase their personal brand
• One of the biggest keys to personal brand that often gets confused
• The impact of showing up as your unapologetic self
• What is the difference between building a brand and defining a brand?
• The importance of commercializing your personal brand and how to make it happen
• What separates influencers from those building an authentic, undeniable personal brand?
• How to convert your accumulated knowledge, strategies, etc into a solution that solves problems
• What is the first step to commercializing your personal brand?
• What you need to consider before you take steps towards lead generation

Learn more about Evolution of Brand at evolutionofbrand.com
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