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Evolution of Brand is a podcast dedicated to bringing you stories and strategies designed to help you build an authentic, undeniable personal brand. Hosted by Jason Cercone, each episode features the perfect blend of unparalleled inspiration combined with proven, actionable tips, ideas, and tactics that you can add to your arsenal today. Leaders and professionals featured on this podcast have built their personal brands from the ground up and offer practical advice so you can do the same.
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As Evolution of Brand hits its 168th episode, I have made the decision to put the show on hiatus. I will be turning my attention to a new podcast known as Podcast Guesting Simplified and I invite you to subscribe, follow, and learn more about the show at podcastguestingsimplified.com EoB Mafia, it has been my absolute honor and privilege to bring y…
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Top 3 Takeaways From This Value-Packed Conversation: Your story will resonate with the right people at the right time. Regardless of where you are on your journey, you have an opportunity to impact someone who hasn't made it to your level yet, but is making strides to get there. Don't feel you have to reach the highest level of success before you c…
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Top 3 Takeaways From This Value-Packed Conversation: Once you start getting comfortable with your communication skills on one medium (as a podcast host or guest, for example), those skills will translate to other aspects of your life, both personally and professionally. You'll be able to have deeper, more meaningful conversations with friends, fami…
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Top 3 Takeaways From This Value-Packed Conversation: Regardless whether you're building your personal brand, a lifestyle brand, a corporate brand, or any other type of brand you can think of, your story will be a driving force that puts you on the map and gives the right people a reason to resonate with you. Don't be afraid to tap into your authent…
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Top 3 Takeaways From This Value-Packed Conversation: One of the most important aspects of leveraging social media to build your personal brand is being in front of people on a consistent basis. They see your face every day and when they do, it keeps you front of mind when they're looking to make a buying decision in your field of expertise Your con…
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Top 3 Takeaways From This Value-Packed Conversation: There is a difference between customer service and customer experience. A customer experience is any time that a customer interacts with your brand at any point (call center, brick and mortar shop, 1:1, billboard, social media, podcasts, etc). Customer service is a part of the overall experience …
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Top 3 Takeaways From This Value-Packed Conversation: The content can serve as a strong foundation for your personal brand and have an impact whether you're working for yourself or someone else. Showcasing passion and advanced knowledge of your expertise will attract people to you, thus giving you opportunities to grow no matter what your working st…
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Top 3 Takeaways From This Value-Packed Conversation: Your personal brand allows you to showcase who you are, what your values are, and that you are a good person. It goes further than just having a service to offer. It allows people to dig deeper into you to get a true feel of the human side, thus allowing trust to grow The lines between personal b…
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Top 3 Takeaways From This Value-Packed Conversation: So many resources get wasted when you don't implement and execute an effective marketing strategy for your brand, the most prevalent of those resources being time. If you get wrapped up in FOMO and feel you need to build a presence at every corner of the digital space in spite of your bandwidth, …
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Top 3 Takeaways From This Value-Packed Conversation: Press release strategy has evolved. It's hard for releases to get traction if they don't contain stories and are too focused on facts. Journalists love to tell a good story and if your press release stands out in this regard, it's more likely to get picked up by more outlets, thus amplifying your…
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Top 3 Takeaways From This Value-Packed Conversation: One of the best ways to gauge success on social media is not through hearts, likes, retweets, etc with complete strangers, but rather how your loyal community interacts and engages with your content. If they've been part of your efforts for years, there's a higher likelihood they'll see your cont…
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Top 3 Takeaways From This Value-Packed Conversation: Learning as a child is a much different experience than learning as an adult because children haven't developed any frames of reference. There's a lot of wonder and so many things are new. As an adult, not only do you have certain tendencies and frames of reference, but you also develop certain h…
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Top 3 Takeaways From This Value-Packed Conversation: When you understand how the human brain works and what a person wants to accomplish, you will gain a much clearer understanding of how respect works. If you can authentically put someone in the limelight and make them feel like a rockstar, you will gain a brand advocate for life If you remove the…
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Top 3 Takeaways From This Value-Packed Conversation: Allowing your team to amplify their personal brand and aligning them with work that fits their skill set will lead to better results than giving someone a fancy job title or job description. Tapping into someone's authentic story and letting their creativity shine will make someone happy to bring…
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Top 3 Takeaways From This Value-Packed Conversation: You are your best version when you show up as your authentic self. When you try to put on a facade and lack clarity on who you are, it can lead to misery, broken relationships and a severe lack of results When you try to fake your authenticity, you attract the wrong people into your circle. Many …
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Top 3 Takeaways From This Value-Packed Conversation: The practices of being with yourself require a level of slowing down and stillness that our current model for working doesn't allow time for. Part of conscious leadership is setting boundaries for yourself and not taking on projects, assignments, etc. you know you can't handle Conscious leadershi…
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Top 3 Takeaways From This Value-Packed Conversation: When it comes to striking out on your own and forging your own path, you have to steal a page from Nike's playbook and JUST DO IT. Nothing can be accomplished unless you jump in fully, make some mistakes, make adjustments, and find the best way to proceed One of the great elements of podcasting i…
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Top 3 Takeaways From This Value-Packed Conversation: Authentic stories are at the root of your success because they define who you are, where you've been, and what you can become. When people hear your story and resonate with your experiences, they'll gravitate to you, thus opening up new opportunities for growth and success If you never set your i…
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Greetings and salutations, EoB Mafia! If you've been listening to Evolution of Brand since the beginning, you've most likely heard me say that in life, everything evolves. And this podcast is no different. In this bonus episode of Evolution of Brand, I'm sharing what the future holds for this podcast and what's in store for you as a loyal member of…
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Top 3 Takeaways From This Value-Packed Conversation: Not necessarily related to the business focus of this episode, but if you ever have a premonition about needing to connect and/or spend time with a loved one, don't ignore it. You never know if it'll be your last chance to do so. The first few minutes of this conversation will reveal why As this …
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Top 3 Takeaways From This Value-Packed Conversation: It's a saying that's been echoed through the annals of time, but it bears repeating: ALWAYS underpromise and overdeliver. That type of communication will not put you in awkward positions with your clients and allow for realistic expectations to set and met With the way social media has evolved (a…
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An In-Depth Look at Pricing and Charging What You're Worth with Per "The Price Whisperer" Sjofors
39:06
Top 3 Takeaways From This Value-Packed Conversation: For the average company, if you can increase sales by 1%, profit goes up 3.5%. If you can reduce your cost 1%, profit goes up 5.5%. But if you can increase your price or reduce your discounts by 1%, profitability goes up 11.3%! And a 1% change can be easier to implement Some buyers want a discoun…
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Your Vibe Will Attract Your Tribe: How to Unleash Your Signature Story with Robert Kennedy III
43:11
Top 3 Takeaways From This Value-Packed Conversation: It's not always that you're the most polished speaker or presenter. The best thing you can do is make yourself visible and let your authentic personality shine through. When you do this, your vibe will attract your tribe If you've got a story, experience, or something that relates to a core value…
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Top 3 Takeaways From This Value-Packed Conversation: Your thoughts and how you see something is how it's going to be. So if you fear something in your mind, it's going to be difficult to overcome that fear...or not have it play some sort of role in how you function. Combine that with the conditioning we get from media about the negativity in our wo…
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Top 3 Takeaways From This Value-Packed Conversation: An "expert" is someone who is well-practiced in a specific area of expertise and has an evidence trail leading to what they do. But thought leadership takes things to a higher level by creating a "water cooler" of specific topics that makes people gravitate to the valuable advice and guidance you…
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Top 3 Takeaways From This Value-Packed Conversation: You should never fear failure. The bigger thing to fear is regret. Failure is inevitable AND there's a ton to learn from your mistakes. But regret is hard to rectify and, looking back, there may be chances you wish you took if you failed to take action in the moment We all start at square one. On…
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Top 3 Takeaways From This Value-Packed Conversation: As we learned during the COVID-19 pandemic, things can happen that are often out of our control and we can't let those happenings dictate how we operate within our brands. Always accentuate the positives and find the best way to push forward even when you're faced with uncertainty Piggybacking on…
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In this bonus clip of Evolution of Brand, IP Attorney LaConya Murray shares some basic tips and strategies to ensure you have your legal ducks in a row so you can grow your brand with less headaches and potential issues in the future. LaConya shared a wealth of knowledge and expertise on overcoming self-limiting beliefs on Episode 141 of Evolution …
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Top 3 Takeaways From This Value-Packed Conversation: Whether you're flipping the script in your world, rolling out a new initiative in your brand, or on a mission to make subtle changes in your life, there is one common denominator that ties it all together and makes everything move forward: ACTION. If you don't take action, NOTHING will change Fin…
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Top 3 Takeaways From This Value-Packed Conversation: Self-limiting beliefs can stem from all of the information and messaging telling us you can be doing so many things better and, when you don't live up to what you've consumed, you start to question yourself. It can also stem from your upbringing - if you have people in your formative years embedd…
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Top 3 Takeaways From This Value-Packed Conversation: In order to be successful on social media today, you need to focus on finding your niche, building a list outside of social media because of constant algorithm changes (and MUCH more), and having a powerfully-defined brand It's an unfortunate part of the digital world we exist in, but there are m…
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Top 3 Takeaways From This Value-Packed Conversation: The Internet has shifted how we shop for seemingly everything today. However, the brands that are standing out and building strong loyalty are the ones who have built the same type of memorable customer experience in both online and in-person environments Don't hold your ideas too tightly because…
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Top 3 Takeaways From This Value-Packed Conversation: Imposter syndrome is a psychological pattern where someone feels like they're not good enough in spite of their accomplishments. 85% of people experience this and the percentage actually increases the more accomplished people are You don't HAVE imposter syndrome. You EXPERIENCE imposter syndrome.…
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Top 3 Takeaways From This Value-Packed Conversation: Communication is the catalyst that will lead to unleashing your full potential and accomplishing your personal and professional goals. When communication is strong, people are on the same page and able to work towards a common goal. When it's lacking, things derail quickly and lead to confusion a…
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Top 3 Takeaways From This Value-Packed Conversation: Partnership Marketing is all about collaboration. Building relationships with like-minded professionals, working together to impact audiences, and breaking down the arbitrary wall of "competition" can lead to so many positive outcomes and opportunities for you and your brand When you reach out to…
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Top 4 Takeaways From This Value-Packed Conversation: Professional selling is in a different realm. It's critical to your success to understand where your expertise can help you AND hurt you in a sales conversation. Know the right questions to ask so you don't sound pushy, but to understand what the issues people are facing so you can provide the ri…
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Top 3 Takeaways From This Value-Packed Conversation: "You're never too old to learn, you're never too old to make major mistakes, and you're never too old to just go for it because it's amazing what can come of it" You always want to tell your stories from the perspectives of your audience The And, But, Therefore method (ABT) is the DNA of story. I…
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Top 3 Takeaways From This Value-Packed Conversation: Thought leadership and business intermingle in your desire to help people. Business is a people game, not a numbers game. It's all about building relationships! "An expert is someone who knows something. A thought leader is someone who is known for knowing something." --- Matt Church People expec…
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Top 3 Takeways From This Value-Packed Conversation: Making the decision to merge your brand with another is a major undertaking and should never be taken lightly OR executed without the right amount of due diligence. Remember, you can like someone and respect what they do, but it doesn't always mean your philosophies will align in a business settin…
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Top 3 Takeways From This Value-Packed Conversation: Understanding the long-term goals for your brand is important. If you intend to sell it in the future, it can be more difficult if the brand is built around your name. It can still be done, but it's harder for the brand to carry the name of an individual when that individual is no longer part of t…
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Top 3 Takeaways From This Value-Packed Conversation: "The clarity with which your brand speaks shapes its impact." --- Rich Kozak | In other words, your messaging needs to be clear and concise if you expect to connect with the right customers Marketing is execution. Branding is definition, purpose, and strategy. Marketing is the execution of an exc…
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Top 3 Takeaways From This Value-Packed Conversation: There is never a "right time" to start a business. No matter how much you plan, things in life are going to unfold that could potentially throw you off course. If you're looking to launch your brand, don't hesitate! In order to gain traction on Amazon with your products, you need to have a clear …
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Top 3 Takeaways From This Value-Packed Conversation: Authority status is NOT celebrity status. And that's a good thing! The purpose of building your brand is not to achieve celebrity status. It's to make money and help others gain transformation. When you focus on establishing authority for the right reasons, it becomes much easier to accomplish th…
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Top 3 Takeaways From This Value-Packed Conversation: You will never have long-term success if you don't have the fundamentals in place. The core fundamentals of any approach are the same as they were 50 years ago and will remain the same 50 years from today. You may adapt new skill sets and procedures to your approach, but the fundamentals will ser…
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How to Build Your Brand Without Hiring a Single Employee with Matthew Meehan & Luigi Rosabianca
46:09
Top 3 Takeaways From This Value-Packed Conversation: You may think a large infusion of cash will fix your business. But more than likely, there are issues with your operations that need fixed to ensure the real problems are being put to bed, thus leading to increased scalability and profitability You can build a team and grow a brand without actual…
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Top 3 Takeaways From This Value-Packed Conversation: The term "being held accountable" doesn't exactly give you the best feeling. In many ways, it's comparable to "being held at gunpoint." Because of this connotation, nobody wants to be held accountable! But if you think of yourself as being "Count-On-Able," it's a state of empowerment and lets you…
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Top 3 Takeaways From This Value-Packed Conversation: Sometimes our day-to-day lives can get hectic and appointments can slip through the cracks. In an effort to strengthen communication and help people keep their appointments with you organized, a service like GoReminders that provides timely prompts to keep things on track can be a great help AND …
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Top 3 Takeaways From This Value-Packed Conversation: Automation can help a customer find information and receive a genuine brand experience even in periods where you're offline. They may be doing late-night searches and discover your website, and having certain functions set up to run automatically will allow them to get the answers they seek witho…
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Top 3 Takeaways From This Value-Packed Conversation: The 'how' in your business is found in the 'what' and the 'why.' When you know WHY you're building your brand and WHAT you want to accomplish, HOW to do it presents itself with much more clarity You need to build your brand in a way that is in alignment with what makes you happy. Don't spend time…
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Top 3 Takeaways From This Value-Packed Conversation: The most difficult, awkward conversations are usually the ones you absolutely need to have. Once you do, you lift an enormous burden off yourself, whether you get the final result you're hoping for or not. "Mouse naming" is something you need to care about because every unnamed mouse leads to mor…
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