Stop Wrestling With Pricing: How to Set Prices Customers Want

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

محتوای ارائه شده توسط Louis Grenier and Louis Grenier | Marketing. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Louis Grenier and Louis Grenier | Marketing یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

28d ago 1:00:19

MP3•خانه قسمت

Listen to Melina Palmer, behavioral economist and author of "The Truth About Pricing," explain how you can use simple tricks from behavioral economics to make your prices feel just right for your customers. It’s not about changing the price but how you show it.

(00:00) - Intro
(01:48) - The pricing paradox
(05:28) - Pricing psychology & finding the perfect price point
(15:51) - Putting theory into practice (step-by-step guide)
(23:41) - How to understand what's beyond the core product of your business?
(28:40) - Looking at the competition
(32:59) - Main pricing principles
(45:04) - Little-known principles that can boost your sales
(48:42) - The cookie framework
(52:01) - Tips to harness the power of curiosity bias
(54:41) - Outro
(57:06) - Melina's top 3 resources

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