How the Founder of Reebok Built a Global Brand with Joe Foster

Entrepreneurs on Fire

Joe Foster, founder of Reebok, is a renowned figure in the athletic footwear industry. With his innovative spirit, he established Reebok in 1958, pioneering athletic performance and style. His commitment to quality and design reshaped the world of sports and fashion, leaving a lasting legacy. He is also the author of Shoe Maker: The Untold Story of the British Family Firm that Became a Global Brand.

Top 3 Value Bombs

1. Entrepreneurs need to be naturally optimistic. While you can turn an optimist into an entrepreneur, not everyone is inclined or capable of handling the risks of entrepreneurship.

2. Reebok seized the opportunity, securing production facilities and avoiding potential market starvation. This strategic move propelled Reebok from a running company to the world's leading sports shoe company, surpassing Adidas and Nike in sales.

3. To be an entrepreneur, you need patience, stamina, and a genuine enjoyment of what you do. The three most crucial aspects are having fun, ensuring you have even more fun, and being enthusiastic. In essence, you should enjoy, understand, and actively participate in what you are doing.

Check out Joe's website - Reebok The Founder

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