Enablement Evolved - Roderick Jefferson
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This week Kieran is joined by 'The Godfather' of sales enablement, Roderick Jefferson. Roderick is the CEO and Founder of roderick Jefferson Associates and the author of the book 'Sales Enablement 3.0'. We discuss the current state of Sales Enablement, why being a fractional enablement leader isn't for everyone and also why he wrote his book.
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