How Shopify store Green&Blue put sustainability at the heart of their growth strategy

eCommerce MasterPlan

Faye Treffry is Head of Growth and a director at the multi-award winning Green and Blue, a company of designers, creators and innovators who create products to help wildlife. Selling to consumers and trade via their Shopify site, they launched in 2005 and in 2022 they helped their customers create 5,998 havens for wildlife.

In this episode we discuss:

• Why Green and Blue became a BCorp
• What is actually involved in the certifying – and recertifying – process
• Some of the basic costs of becoming a BCorp
• Using your impact report as a marketing tool
• How the certification has helped Green and Blue helped identify their gaps on the sustainability journey

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