The Sandwich Analogy: Why Your Business Needs The Right Focus 🥪 ECommerce Allstars podcast

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محتوای ارائه شده توسط Branden Moskwa. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Branden Moskwa یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/b2b-agility-with-greg-kihlstrom-martech-e-commerce-customer-success">B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success</a></span>

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B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success

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B2B marketing strategy grows ever more complex, with marketers needing to understand strategy, marketing technology, e-commerce, customer success, and more. This show covers it all, from a Business-to-Business perspective. From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The show looks at B2B success in a variety of ways, all with a focus on the intersection of sales, marketing & technology.

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The Sandwich Analogy: Why Your Business Needs the Right Focus 🥪

حدود یک سال پیش 2:38

اشتراک گذاری

MP3•خانه قسمت

Earlier this week, I talked about strategy and tactics as the filling of a sandwich, and I want to dive a little deeper into that.

Picture this: 📷
when you buy a sandwich, the most exciting part is usually what’s in the middle—the special sauces, the extra toppings, the flavors that make the sandwich unique.
That’s the strategy and tactics: they’re the fun, exciting part that everyone sells you on.

But here’s the kicker: 🥾

the bread (the foundational elements) is what truly holds everything together. The systems and your overall mission are that bread. Without them, the sandwich doesn’t stand a chance. They’re the consistency your business needs to succeed.

When you’re building a business, focus on the unsexy parts: systems and mission. They’ll always be there, even as the rest of the sandwich evolves.

232 قسمت

#E-Commerce #Business #Branden Moskwa #ECommerce #Tips #Adviser #Succession #Consulting #Coaching #Expertise

The Sandwich Analogy: Why Your Business Needs the Right Focus 🥪

eCommerce Allstars

published حدود یک سال پیش

اشتراک گذاری

MP3•خانه قسمت

Earlier this week, I talked about strategy and tactics as the filling of a sandwich, and I want to dive a little deeper into that.

But here’s the kicker: 🥾

When you’re building a business, focus on the unsexy parts: systems and mission. They’ll always be there, even as the rest of the sandwich evolves.

232 قسمت

#E-Commerce #Business #Branden Moskwa #ECommerce #Tips #Adviser #Succession #Consulting #Coaching #Expertise

همه قسمت ها

1
Systems Don't Fail, Strategies DO! 3:50

26 weeks پیش3:50

3:50

I recently had a conversation with a business leader that made me realize how often people confuse strategy , systems , and tactics . 🚨 ❌ The misconception: Many believe that when you change your strategy, you need to tweak your systems. 💡 The truth: Systems should not be adjusted just to fit a new strategy. Instead, your systems should be built around your overarching business aim —your mission . 🔑 Why? Systems are the foundation of your business—your people, processes, and tech. These core elements should remain solid and adaptable, even if your strategy needs tweaking. ✅ Here’s how it works: Don’t change systems just because a strategy didn’t work. Look within your existing systems for strategic options . Adjust the strategy based on your high-level goal , not the other way around. The goal is to avoid ripping everything apart because a strategy failed. Systems don’t fail—strategies do. Build your business to evolve, not break when things don’t go according to plan. 🔄 Takeaway: Focus on strengthening your systems first. Then, let your strategy evolve around them.…

1
The Sandwich Analogy: Why Your Business Needs the Right Focus 🥪 2:38

26 weeks پیش2:38

2:38

Earlier this week, I talked about strategy and tactics as the filling of a sandwich, and I want to dive a little deeper into that. Picture this: 📷 when you buy a sandwich, the most exciting part is usually what’s in the middle—the special sauces, the extra toppings, the flavors that make the sandwich unique. That’s the strategy and tactics : they’re the fun, exciting part that everyone sells you on. But here’s the kicker: 🥾 the bread (the foundational elements) is what truly holds everything together. The systems and your overall mission are that bread. Without them, the sandwich doesn’t stand a chance. They’re the consistency your business needs to succeed. When you’re building a business, focus on the unsexy parts: systems and mission . They’ll always be there, even as the rest of the sandwich evolves.…

1
A System is a Beautiful Symphony of Organized Noise 3:52

26 weeks پیش3:52

3:52

💡 Systems aren't just about technology—they're the framework that makes everything work together seamlessly. 🌐🔧 When we think of systems, most people picture networks or mechanical parts, but at its core, a system is simply a set of things working together. It’s how your people, processes, and tech/tools align to create harmony. 🎯✨ Think of it like a beautiful orchestra: when all the systems in your business (and even your personal life) are in sync, it’s pure flow. But when they’re out of tune? It’s just noise. 🎶 The key to a smooth-running business? Perfecting the triple threat : 1️⃣ People 2️⃣ Processes 3️⃣ Tech & Tools When these systems work together, that’s where the magic happens. 🎉 Let's keep tuning those systems until they're in perfect harmony!…

1
From Solo to Symphony: Building Systems That Rock 3:37

26 weeks پیش3:37

3:37

🎶 Think of your business like a symphony—whether it’s Mozart, rap, or country, there are layers to how things come together. Each instrument in a song is a part of a system, just like each department in your business. 🎸🎹🥁 At the most basic level, you’ve got your instruments (your systems), then you bring them together to create a harmonious piece of music (your operations). Whether it’s a solo artist or a full orchestra, each part plays a role in the overall performance. 🎤🎵 From one-person teams to large departments, every level of your business requires a tailored system to make it all work. The better your systems work together, the more seamless the performance! 🌟 So, whether it's your team, processes, or tools—make sure all your systems are in tune. 🎶…

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Your Org Structure is a System—Are You Using It Effectively? 2:14

26 weeks پیش2:14

2:14

We get asked this a lot: *What’s the difference between an organizational structure and an organizational system?* Here’s the simple answer: An structure is a system—a framework that defines reporting lines, work assignments, and team dynamics. It’s the backbone that keeps your team aligned, whether you’re a solo entrepreneur or managing 50+ employees. Think of it like this: 👉 Your structure organizes who does what. 👉 Your systems integrate everything—interdepartmental workflows, overlapping responsibilities, and multi-level operations. They’re interconnected, and your structure is a vital part of your overall system. Later this week, I’ll share a new way to think about future planning for your org structure—something flexible, organic, and designed to help you grow *right now* while building for the future. Stay tuned! 🎯…

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Why Your Org Structure Should Look More Like a Spidergram 3:36

26 weeks پیش3:36

3:36

When building your organizational structure, here’s a game-changing idea: 👉 Think beyond roles—focus on tasks and functions. Why? Because roles can blur. The same person might handle accounts receivable and accounts payable—or lead marketing while supporting logistics during international expansion. Here’s a systematic approach I love: The Spidergram. 🕸️ It’s a flexible, visual way to map out: All tasks and functions within your organization. Who’s currently responsible for each. Where gaps exist (future roles). Start by listing every task—big or small—and assign it: ✔️ To someone on your team. ✔️ Or to yourself (in the early stages). ✔️ Use placeholders for roles you’ll hire as you grow. This system lets you stay agile, plan for growth, and ensure nothing gets overlooked—even if you’re a one-person operation right now. Pro Tip: Your org structure is more than a chart—it’s a roadmap to your future. Start building it today.…

1
Your Business is a Body—Here’s How to Keep Its Systems Healthy 2:15

26 weeks پیش2:15

2:15

Let’s talk systems and how they work together in your business. Think of your business like the human body: 👉 Your circulatory system keeps things moving. 👉 Your digestive system processes and fuels the whole operation. Now, here’s the key: these systems work independently, *but they also rely on each other.* If your digestive system struggles—breaking down food that’s hard to process—it puts stress on your circulatory system. And if you’re not exercising, your circulatory system might slow down, affecting digestion. The same thing happens in your business. Your marketing system might be running full throttle, but if your fulfillments system can’t keep up, it creates strain. Or maybe your sales system is underperforming, creating challenges for your finance system. The solution? 🛠️ Maintain and optimize each system independently. 🛠️ Ensure they support each other seamlessly. 🛠️ Treat your business as one cohesive, interconnected unit. When all systems are healthy, your business runs like a well-oiled machine—and that’s how you scale sustainably.…

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4 things to do RIGHT now to get out of the BFCM chaos! 3:27

29 weeks پیش3:27

3:27

If you're anything like me, you probably HATE hearing the phrase, “Something is better than nothing.” As a bit of a perfectionist, I usually focus on getting things done properly. But when you're neck-deep in the chaos of Black Friday, Cyber Monday, and Christmas campaigns, this mindset can hold you back. So, if you’re scrambling to get everything together right now, let’s keep it simple. I’m here to give you a straightforward system to get back on track. Execute this plan, get through this season, and then—mark my words—book a call with me at NoSalesBS.com for January. You’re way too busy to think long-term right now, but next year, let’s make sure you’re not stuck in this same frantic cycle. Make a List and Prioritize Ruthlessly Write down every task you think you need to complete. Then, tackle it in order of importance. Be honest with yourself—if something isn’t a deal-breaker, scratch it off. Your list doesn’t need to be exhaustive; it needs to be manageable. Use the 80/20 Rule Perfectionism has no place here. Focus your energy on the 20% of tasks that will drive 80% of your results. Whether it’s your ad copy, campaign visuals, or email sequences, avoid obsessing over minor details. Get it done, not perfect. Proofread with Fresh Eyes You’re running on fumes, so it’s easy to overlook mistakes. Have someone else proofread your work. It could be a teammate or even your 12-year-old kid—it doesn’t matter, as long as they’ll catch glaring errors. If no one’s available, proofread it yourself backward , word by word. Trust me, this works. Remember: Done is better than perfect - Your campaigns might not look flawless, but your customers need to hear from you— now. If they’ve forgotten about you since their last purchase, this is your chance to get back on their radar. Even an imperfect campaign is better than silence. So, take a breath, execute the plan, and remember: Something is always better than nothing. And don’t forget—when January hits, let’s talk. Together, we’ll make sure next year’s holiday season runs like a well-oiled machine.…

1
The Most Delicious BUSINESS Sandwich You Could Ever Eat! 3:56

29 weeks پیش3:56

3:56

Let’s break down something important for business success: the relationship between strategy , tactics , and systems . Think of it like making a sandwich: 🍞 The Bread (unchanging elements): Overall Aim (Mission) : Your big picture, the reason you're in business. Systems : Your foundation—people, processes, and technology that support everything. 🥪 The Filling (changing elements): Strategy : The plan to achieve your aim. Tactics : The methods you use to execute that strategy. Now, here's where it gets critical: Your bread never changes. Your overall aim and systems are the foundation, the constant base of your business. But the filling —your strategy and tactics —can and will change. For example, your aim might be international expansion , and your strategy might involve entering marketplaces . But if that strategy fails? You adjust the filling , not the bread. The systems you’ve built remain solid, and you simply switch up your tactics or adjust your strategy to continue moving forward. Stay focused on what doesn’t change and adapt what does. Need help identifying what that is, send me a DM, and we can talk.…

1
Holiday Season: The #1 Killer of Entrepreneurial Dreams 3:18

29 weeks پیش3:18

3:18

Are you soaking up the sun in Cabo 🏖️ or scrambling through the Black Friday, Cyber Monday, and Christmas chaos? If you’re deep in campaign weeds right now, let me remind you: This isn’t the freedom you imagined when starting your business. 🔹 Know Your Genius Zone: If managing ad spend and campaigns isn’t your area of expertise or joy, stop doing it. Hire someone whose genius is maximizing campaign performance. They'll save you money in the long run and free you up for higher-impact tasks. 🔹 Think Beyond Today: While you’re caught up in this season, are you even thinking about next year’s Black Friday or Valentine’s Day promotions? Successful businesses plan ahead to avoid repeating the same cycle of stress. 🔹 Regain Your Freedom: Your business should give you the life you envisioned—not leave you drowning in day-to-day challenges. Start building the systems and teams to make that happen. If you’re ready to reclaim your time and stop being a firefighter, let’s chat in January.…

1
🧵 On holding agencies accountable... 4:21

30 weeks پیش4:21

4:21

Truth is, most agencies don’t care at the level you do. Sure, they care about ROAS, but often only to make their numbers look good. 📊 If you want real accountability, consider: 1️⃣ Hiring specific freelancers - they’re owners, so your success = their success. 💼 2️⃣ If you must use an agency, work directly with top leadership. They understand the stakes. Don't settle for being "an account" — work with those who value your growth. 🙌…

1
Here’s How to Write Job Posts That Stand Out! 🚀 3:51

31 weeks پیش3:51

3:51

🔥 How to Write Job Postings that Attract Top Performers 🔥 If you’re on the hunt for superstars—be it sales, marketing, or operations—you need to stand out. Stop with the usual “5 years’ experience, 3 degrees, and a list of duties” stuff. That doesn’t attract A-players. Instead, here’s a simple framework that’ll get the high performers lining up to apply: 1️⃣ Make it a Marketing Piece Sell the job! Why should they care? What’s compelling about your company? Show them why this is an opportunity, not just another position. 2️⃣ List Performance Metrics Top performers want to know what success looks like. Define the expectations and metrics they’ll be evaluated on. This weeds out the mediocre and attracts those ready to excel. 3️⃣ Highlight Growth & Learning Opportunities Top talent doesn’t stay stagnant. Let them know about opportunities to grow within the company and any learning resources you offer. They want to thrive and level up—show them that’s possible with you. 4️⃣ [BONUS] Share Your Mission and Values Share your real mission and values—not just what’s on the wall. This attracts people aligned with your core purpose, bringing in team members who’ll stay for the long haul.…

1
Mastering Business Gaps: Why Hiring the Right Expert Changes Everything 3:41

31 weeks پیش3:41

3:41

🛠 Every Business Has a Weak Spot—Here’s How to Strengthen Yours 🛠 Maybe you’re a pro at operations, but marketing isn’t your forte. Or you’ve built a top-notch product and fulfillment process but hit a wall with visibility. When there’s a gap in your team’s skillset, hiring for an area of genius is key. Here’s the catch: hiring the right talent isn’t just about plugging in an expert. It’s about building systems that turn a single role into a powerful advantage. 👉 Start with Specialized Systems Identify the missing piece and find a skilled individual, beit a freelancer, fractional or part-time employee who can develop systems tailored for your business. Setting up Google Ads? Paid social? F*ck the Agency approach, it will be a redundant and never ending loop of failure... Building in-house is the only way to have the dedication and ownership needed to grow like you desire. 👉 Hire for Genius, Not Coverage Assemble a team, again, this can be part-time equivilents, freelancers, advisors whatever thee need be, each specialized in their field, who work systematically to build and manage their pieces. That’s how you create a flexible, effective machine without hiring full-time equivalents across the board. Investing in strategic, genius-level hires builds out the critical areas of your business that drive growth and strengthen your foundation.…

1
Forget Magic Beans: Equip Your Team to Play to Their Strengths 3:35

31 weeks پیش3:35

3:35

Imagine ancient villages constantly at war, each known for their unique strengths: one famous for its blacksmiths and swords, another for its master archers, another for its expert charioteers. Their success depended on leaning into what each village did best—and equipping each warrior accordingly. Fast forward to today: every business has its strengths, weaknesses, and specific challenges. And yet, so many leaders still chase “one-size-fits-all” strategies, looking for a magic bean that’ll miraculously solve everything. Here’s the truth: 💥 Strategy doesn’t work without the right systems and tools. You can have the world’s best talent, but if you don’t equip your team to maximize their strengths, you’re setting them up to fall short. To make your business strategy really click: Start with your people and recognize what they’re great at. Equip them with the exact tools and tech that support their strengths. Avoid chasing “one-size-fits-all” strategies; build a plan that fits your unique team, their strengths, and your specific market. Because, if your archers don’t have arrows, or your charioteers don’t have horses, you’re in for a world of inefficiency. 🔑 Bottom line: don’t get distracted by magic beans. Focus on the real magic—your people, their strengths, and the tools they need to thrive. Do you need help getting your teams up to maximum efficiency, or addressing the systems in an area you are not strong in so you can fortify that part of the business.…

1
The Key to Business Growth: Its Not Strategy! 2:46

32 weeks پیش2:46

2:46

🌱 What comes first, the system or the strategy? Many believe you need a "winning strategy" to fix all business problems. But here’s the truth: strategy alone won’t cut it without solid systems to support it. ✅ Systems come first. Your systems, people, processes, and tech form the backbone of your business. They allow you to pinpoint issues, adapt quickly, and lay the groundwork for effective strategies. If you try to build a strategy on shaky systems, it’s like building a tower without a foundation. When the winds of change hit, it’ll topple. Start by investing in the right systems to scale, then build a strategy to grow on top of them. That’s the true “winning strategy.”…

eCommerce Allstars

1
The Shiny Object Syndrome vs. Real Success 2:48

32 weeks پیش2:48

2:48

We often hear about the wins, the bold strategies, and the “overnight successes.” But behind every success story lies the less glamorous, essential work— the systems, people, processes, tech, and tools that held it all together. Success isn’t in the flashy strategies alone. It’s in the daily, foundational grind that makes those strategies even possible. As Earl Nightingale said, “Success is the progressive realization of a worthy ideal.” It’s the small steps, repeated day after day, that eventually lead to “overnight success.” Keep building your foundations, focus on your systems, and let the strategies flow from there. That steady progression? That’s success.…

eCommerce Allstars

1
How To Communicate With Any Generation 3:15

33 weeks پیش3:15

3:15

🗣️ How do you communicate with different generations like Millennials and Gen Z? While I’m not a generational expert, I can tell you one thing that transcends age: Authenticity . 🎯 👉 Whether you're communicating with your customers or leading your team, being genuine , honest , and authentic is what resonates across all generations. It’s not about trying to be someone you’re not—it’s about being true to who you are. But there’s something else happening that's even more important. 🌍 🔄 We’re seeing a shift—people are divided between two main motivations: price and purpose . On one side, you have people flocking to platforms like Temu or Shein for the cheapest products. On the other, you have buyers choosing brands that stand for something, that have a mission . It’s a polarized market: 1️⃣ People want cheap . 2️⃣ Or they want meaning . And as a leader or brand, it’s crucial to choose where you stand. 🚀 If you’re selling low-cost, fine. Own it. Be authentic about it. But if you’re driven by purpose , let that mission guide everything you do. At the end of the day, your authenticity is going to define how people perceive you—whether that’s as a brand or as a leader.…

eCommerce Allstars

1
Forget the Magic Bean: How to Break Through Business Roadblocks 4:25

33 weeks پیش4:25

4:25

🏍️ Funny enough, I’m wearing a Triumph Motorcycle t-shirt today, and we’re talking about… ceilings? But I hate the term ceiling . What does that have to do with Triumph Motorcycles, Branden? 🤔 Well, I prefer to think of them as speed bumps instead of ceilings. These are the challenges we hit while growing our businesses. They slow us down, but they don’t have to stop us from breaking through to the next level of success. 🚧 Too often, we entrepreneurs hit these roadblocks and start looking for some magic strategy to save the day. 🙄 You’ve all seen the ads—“This one trick will skyrocket your business.” 💥 Stop. 💥 That’s not the answer. The real solution isn’t a strategy —it’s in your people, processes, and tech/tools . The key to solving your biggest challenges is already within your team or the systems you’ve built. 💡 Here’s what I recommend: 🔧 Examine your processes. Where’s the bottleneck? 🛠️ Check your tech and tools. Do you have the right setup to support growth? 👥 Look at your team. Are they empowered and equipped to tackle the issue? If not, what needs to change? When you start seeing these challenges as speed bumps , you’ll realize you can plow right through them. And remember, these issues — whether it’s cash flow, margins, or distribution, or sales channels — are part of the journey, not the end of the road. Break through. Don’t just wait for a “strategy.” Look within your systems.…

eCommerce Allstars

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I have a marketing problem. 2:35

33 weeks پیش2:35

2:35

🚨 "I have a marketing problem." I hear this all the time. But when you pull back the layers, it’s rarely just marketing. Often, the issue touches other key areas —finances, legal, your website, employees, distribution, fulfillment, purchasing, products... the list goes on. 🤔 We’re often pre-programmed to think that if we could just fix our sales or marketing, everything would fall into place. Or that we can’t afford to hire that key team member who could make all the difference. Here’s the truth: ⚡ You can’t run a business effectively by working 100-hour weeks. It’s not sustainable, nor will it solve the problem that hiring someone in their area of genius can solve. If you’re stretching yourself thin to cover for not hiring, that’s a mistake . ✅ Focus on your strengths. Hire for your weaknesses. And stop making excuses like, “I can’t afford it right now,” or “When our marketing machine kicks in, everything will work.” Yes, a marketing machine is key—but relying on that alone sounds an awful lot like a magic bean solution to me. 🌱💼…

eCommerce Allstars

1
Why Do Leaders Need People In Their Area Of Genius? 3:09

34 weeks پیش3:09

3:09

I was asked this the other day, and at first, I didn’t say anything. To me, it felt like a no-brainer—everyone should be working in their area of genius. 💡 But the more I thought about it, the answer became clear: mental health . Here’s the deal. Your area of genius is the space where you’re not only amazing at what you do, but it energizes you. You feel driven to do more because you’re good at it and it makes you come alive. 🔥 And when you’re working in this space, toward a mission that truly resonates with you—not just fleeting passion, but a core mission—you see incredible results. 💡 Happy people = amazing outcomes. When your team is working in their area of genius, aligned with a mission they believe in, magic happens. The work stays positive and focused, and even when things get tough, there’s a mindset of resilience and positivity. 🙌 On the flip side, when people aren’t in their genius zone, negativity creeps in. 😔 And negativity can pull down a company like a cancer—it has to be cut out fast. So, as a leader, make sure your people are in their areas of genius. Most importantly— make sure you are too .…

eCommerce Allstars

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A Real And Practical Example Of Area Of Genius 3:04

34 weeks پیش3:04

3:04

💡 Why focusing on areas of genius matters—especially when hiring external help. Let’s talk about outside resources. 🤔 Whether it’s for social media, email campaigns, or legal assistance—sometimes, you need to bring in external help because you can’t handle it all or it’s not your area of genius . But here’s the key: Don’t settle for generalists when you need specialists. Take legal teams as an example. Unless you're a trained lawyer, you're not an expert. ⚖️ When I reached out to a friend for a lawyer, the first question was: Do you need a patent lawyer or a trademark lawyer? To some, those sound the same—but they’re very different. 🎯 Hiring the right lawyer, whether for patents or trademarks, is critical. You wouldn’t hire a patent expert to handle a trademark issue just because they’re available. You need someone in their zone of genius . That’s the point: The more specific the expertise, the better the outcome. Have a system in place where you can easily reach out to the right people when the time comes. This helps you stay prepared and ensures you have the support you need when you hit that red button for help. 🚨…

eCommerce Allstars

1
Should You Build It Yourself? The Ultimate Guide For ECommerce Owners! 3:09

34 weeks پیش3:09

3:09

👷‍♂️ Should I build it myself or look for a ready-made solution? This is a question I hear a lot when it comes to business tools like widgets, apps, or platforms that help drive efficiencies and boost sales. The decision to build or buy requires careful consideration. Here’s my take: ✅ First : Ask yourself, Do I have the people and processes in place to manage, maintain, and continuously improve this new software? It’s not just about building something great—it’s about making sure it consistently delivers the results you need. ✅ Second : Apply the 80/20 rule . If a tool already exists, and it delivers 80% of the value you need, it may not be worth building from scratch. Don’t get hung up on a checklist of features—focus on the value it brings to your overall goal. 🌟 Don’t overcomplicate things. Sometimes, the right solution is already out there—you just need to evaluate if it aligns with your objectives.…

eCommerce Allstars

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The KPI Playbook: How To Measure What Matters In E-Commerce Operations 3:36

34 weeks پیش3:36

3:36

🌟 KPIs: Key Performance Indicators That Drive Growth 🚀 As entrepreneurs, we know that what gets measured, gets improved . 📈 It’s crucial to understand your KPIs in e-commerce! Let’s break down 4 essential ones for operations. 1️⃣ COGS (Cost of Goods Sold) as a % of revenue 📊 2️⃣ OPEX (Operating Expenses) as a % of revenue 💰 3️⃣ Cash Conversion Cycle ⏳ (How quickly cash flows back into your business) 4️⃣ Profit Margins 💵 (A healthy profit margin is a must!) 🔥BONUS: The Holy Grail: CPR (Customer Profit Ratio) . This combines: Profit Margin ✅ Customer Lifetime Value ⏳ Customer Acquisition Cost 💸 💡 Pro Tip : Focus on cash flow and cost control, and always aim to increase your profit margins! Curious about the marketing KPIs? Stay tuned for my next post! 😉…

eCommerce Allstars

1
The KPI Playbook: How To Measure What Matters In E-Commerce Marketing 3:44

34 weeks پیش3:44

3:44

🔥 In the last video, I dove into operational KPIs. Today, let’s talk Marketing KPIs and the Holy Grail of measuring your business’s health. 🎯 LTV (Lifetime Value) is one of the most critical numbers you need to know. Focus on your LTV at 30 days , then at 60 days , and keep track of it over a year! It should grow over time. If not, that’s a signal something’s off. 📊 Another crucial ratio: the first order value compared to your CAC (Cost of Acquisition). It needs to be cash positive. 🤑 Sure, there are loss leader strategies, but let’s keep things simple. If your first order value to CAC ratio is healthy, your business is healthy. 💪 And don’t forget to measure your 1-year LTV against your CAC as well. If you’re successfully reselling to existing customers, you’re in a much stronger position! ✨ Lastly, my favorite: CPR (Customer Profitability Ratio). This includes: Profit margins 📈 LTV as a percentage 🔢 CAC 💵 When you put it all together, your CPR becomes a real-time pulse on your business’s health. If the number fluctuates, you can quickly see if the problem lies in your profit margins, LTV, or CAC—and take action. ✅…

eCommerce Allstars

1
Why I HATE The Word Manifestation: And How To Actually Make It Work 2:43

34 weeks پیش2:43

2:43

💡 Let’s talk Manifestation today. Many people think, "If I believe it, or if I think about it enough, it will happen." 🧠 But here’s the truth: 👉 It’s not just about thinking it – it’s about believing it AND more importantly, earning it . You can’t just sit around visualizing success and expect it to land in your lap. 🚫 You need to put in the work, put in the effort, and earn what you desire. ⚡ You don’t deserve clients – you earn them. ⚡ You don’t deserve success – you earn it. ⚡ You don’t make money – you earn money. Positive thinking matters. But it’s not just thinking, it’s seeing your goal clearly, and working relentlessly toward it. 🔥 Manifestation starts when you can see it , but it only becomes reality when you earn it . 💪 The same goes for negative things. You can manifest the bad too , if you dwell on negativity. 🌟 This isn’t new. It’s ancient wisdom— connecting the dots between believing, working hard, and achieving. When you combine a positive mentality with hard work, manifestation follows.…

eCommerce Allstars

1
Todays Best leaders do this one thing better than anyone 3:21

35 weeks پیش3:21

3:21

I’ve got this t-shirt—wish I wore it today—that says, "One of us is right. The other one is you." 🤔 That’s the mindset too many leaders have. They think they’ve got all the answers, but here’s the truth: you don’t . When challenges pop up, a lot of leaders turn to their exec team for solutions. But what they don’t do is ask their people. Whether it's the janitor or the VP, it doesn't matter. Go to your team. Why? Because if they’re in their area of genius, they’ve got insights you might not even see. Sit down with them and say: "Here’s the challenge. What do you recommend?" By asking questions, you're giving them power and authority. You're saying, "I trust you." And guess what happens? They come up with genius ideas—solutions you’d never have thought of! 💡 That’s how you build trust. That’s how you build a team that’s not just following orders, but owning the outcome. Remember, people respect authority, but they trust transparency. So next time you’re stuck on a problem, set aside the ego. Ask your people the right questions and watch how they surprise you. 🙌…

eCommerce Allstars

1
Unlocking Team Magic: When and Why to Bring New Talent Onboard 3:40

35 weeks پیش3:40

3:40

When is the right time to expand your team? 🤔 It’s a loaded question with many variables. So let’s break it down. First, ask yourself: Why do I want to expand my team? Is it because you’re overwhelmed with tasks that don’t excite you? Or are you bogged down with work that pulls you away from your area of genius ? 🌟 If it’s the latter, that’s a valid reason to consider bringing someone on board. But remember, expanding your team should be driven by efficiency, not just a dislike for certain tasks. Adding a team member can streamline processes, boost productivity, and let you focus on what you do best. However, don’t expand just to offload work you don’t enjoy. Leaders often have to tackle tasks they don’t love to get things done. Instead, think about bringing in someone who thrives in the area where you’re currently stretched thin. It could be a full-time hire, a fractional team member, or a consultant. The key is to fill gaps with people who excel in those specific areas. 🚀 Ultimately, focus on aligning team roles with your company’s mission and ensuring everyone is working in their zone of genius. That’s where real magic happens. ✨…

eCommerce Allstars

1
How to Get That One Employee To Show Up! 3:11

35 weeks پیش3:11

3:11

I’ve been hearing a lot lately from leaders frustrated with employees who are constantly calling in sick or missing key days. 🤒 Yes, life happens, and sometimes illness does too. But if it’s a pattern—if they’re not showing up when you need them most—maybe there’s a bigger issue. 🚩 First, ask yourself: Are they bought into the company’s mission? Are they truly aligned with the deeper "why" behind your organization? If the answer is yes, great! Keep fostering that connection. If not, well…not everyone will be. And sometimes, you just need a person in that seat to get the job done. But that's not sustainable. Here’s what you can do: Get to know them, ask questions, and find out if they’re doing work in their area of genius —the things that energize them. 🌟 When people aren’t working in their zone of genius, they’re disengaged. Even if they’re physically there, they’re not contributing at the level you need. You may not always be able to place them in their area of genius full-time, but giving them opportunities to do work that lights them up—even in small doses—brings hope. And hope is what drives people to keep showing up and giving their best. 🙌 So, take the time. Find their genius. Because when you do, you’ll see a change.…

eCommerce Allstars

1
"Practice Makes Perfect" Is The Biggest Farse On Earth 2:40

35 weeks پیش2:40

2:40

"Practice Makes Perfect" – The Biggest Myth You've Heard. 🚫 Let me break it down: Perfect practice makes perfect. But here’s the thing – nobody is perfect. So, what do we do? If you’re practicing something incorrectly , guess what? You’ll just get better at doing it wrong. 🧠 Muscle memory kicks in whether it’s in sports 🏀 or business 💼. The more you repeat something the same way, the more ingrained it becomes – right or wrong. Take your business processes, for example. You might have a solid routine or a process you follow day in and day out. That’s great! But... if you’re not continuously refining that process, you’re missing out on potential growth. 📈 If you’re only doing it the same way because "it works," you’re settling for "good" when you could aim for "great." The key is constant refinement and continuous improvement . That’s what gets you closer to perfection, not just repetition. So, remember: practice doesn’t make perfect. Perfect practice does. Keep tweaking, keep improving, and you’ll see those big wins. 🚀…

eCommerce Allstars

1
A Really Simple System To Increase LTV (Customer L 3:06

35 weeks پیش3:06

3:06

You've worked so hard to land that first sale... but don’t stop there. The real money? It’s in your repeat customers. 🛍️ Think about it. One of the highest open rates you’ll ever see in your email marketing comes from that post-purchase series. People love to open those "Thank you for your order!" emails. They're excited about their purchase, and that excitement is your chance to keep them engaged. Here’s what you do next: Use this opportunity to introduce complementary products they may have missed on the site. 🤔 Follow up with personalized offers that fit what they’ve already bought. 🎯 Provide an amazing customer experience with on-time delivery and great communication. You’ve already spent money to acquire that first customer. Now, maximize that investment by setting the stage for repeat sales . 📈 Keep that momentum rolling and watch your lifetime value (LTV) skyrocket. 🚀…

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eCommerce Allstars » The Sandwich Analogy: Why Your Business Needs the Right Focus 🥪

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The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

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The Sandwich Analogy: Why Your Business Needs the Right Focus 🥪